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post #187 of (permalink) Old 02-14-2017, 12:39 AM Thread Starter
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Re: Mission2020: The RETURN of MERCURY!

Originally Posted by 2b2 View Post
Is the hatch back?
Rise of tiny crossovers may pave way for five-doors

Mike Colias - June 5, 2016

Hatchbacks are projected to post
the biggest growth among bodystyles
as a % of total U.S. light-vehicle sales.

2015 share - 2020 share - Body style -- %change
04.8% ______ 6.6% ____ Hatchbacks__+37.5%
36.8% _____ 39.8% ____ Suv/Cuvs ____+8.2%
02.7% ______ 2.8% ____ Coupes ______+3.7%
01.1% ______ 1.1% ____ Wagons ______ none
14.6% _____ 14.0% ____ Pickups______-4.1%
33.1% _____ 29.3% ____ Sedans _____ –11.5%
Source: IHS Automotive

Hatchbacks find new terrain in stagnant car market
The Detroit News

Ian Thibodeau , Feb. 10, 2017

Chicago— For all the talk about falling passenger-car sales, there is one market segment that is getting a shot in arm: hatchbacks...

...the IHS Markit forecasting firm sees a 19 percent hike in sales of small hatchbacks this year, compared with declines in 2015 and 2016. By 2020, it forecasts sales of 567,000, compared with about 453,000 sold in 2016; sales of small cars overall are expected to keep sliding.

“Hatch provides you the small utility of a (compact crossover), but yet the driving dynamics of a car,” Michael Evanoff, manager of product planning for Hyundai Motor America, told The Detroit News on Friday. “The number one purchase reasons for the company hatchbacks is that they’re fun to drive... It’s the best of both worlds.”

...“It’s almost like (crossovers) were the anti-minivan, so maybe we have something like that with hatchbacks,” Evanoff said...
...“I think the U.S. likes the functional thought,” she said. “The hatch for some people offers that without stepping up to that next level ... It really does fit what you need to do on a daily basis.”

The Hatch model accounted for 15 percent of Cruze sales for Chevy in January. A slight increase in sales came from customers who turned in crossovers and pickups for the Hatch, according to Malcho.

But Ford Motor Co., which has traditionally dominated the market with hatch options on the Focus, saw small-hatchback sales fall 21 percent in 2016 as customers jumped to SUVs. It’s the company’s “hot” hatchbacks — the high-performance Fiesta ST, Focus ST and Focus RS — that grew by over 21 percent, according to Ford.

“It’s not a hatch versus sedan story,” said Jeff Eggen, Ford’s small car marketing manager. “It’s a performance side... it’s really a source of strength for us right now, and it’s an area of small cars that is holding up well. This is a really unique area that an SUV can’t really deliver.”...

...But Stephanie Brinley(, senior analyst with IHS Automotive), said a successful hatchback can’t lean solely on performance models...
...“Hot” hatches help improve the design’s image, but these vehicles hit a sweet spot below SUVs that really seems to be the primary selling point.

“The cars are just so much better than they were, and it’s no longer a penalty (to drive a hatchback),” Brinley said. “It’s taking a while, but people are starting to understand.”


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