I am well aware there are ways of fixing it. I'm well aware people use bed liners. I would personally never treat a truck that poorly. That's not the point at all. All I'm saying is it's a very simple and relatively small thing that they really ought to change if they want the F-150 to be the best F-150 possible..
Also 10 year old GM trucks are completely irrelevant to this conversation. Ford should want the current F-150 to be as good as possible. I'm not saying it's a huge design flaw. I'm merely pointing out that its easy to address and should be. This is Ford's bread and butter. Can't hurt them to eliminate a good marketing point GM is utilizing.
How so, by just doubling (or so) the floor thickness to give it a bit more puncture resistance, adding additional (and substantial) weight back in, and at extensive cost to tooling, material, etc……assuming of course that there are no manufacturing implications with doing so in the first place?
Or switching to steel for the bed floor, adding even more additional weight back in, while introducing the complex and costly method of welding steel and aluminum, that pretty much no dealer or repair shop is interested in buying?
Hmmm, I say Ford is doing just fine as is, and NO, sorry, Ford should not JUMP every time GM makes a commercial. They have, after all, learned something after 4 decades of truck leadership.
Oh, and yes, rusting beds are very much part of this discussion, regardless of how old they are. That is one of the prime benefits. Forget GM for the moment….how many rusted truck beds have you seen in your life, from all automakers? Yup.