Apparently MKZ Black Label and 3.0L cancelled for 2019 - Ford Inside News Community
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post #1 of 24 (permalink) Old 07-29-2018, 02:19 PM Thread Starter
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Apparently MKZ Black Label and 3.0L cancelled for 2019

Waiting to see if anyone else reports this but car buzz is reporting this:
https://carbuzz.com/news/lincoln-mkz...rbuzz_facebook

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post #2 of 24 (permalink) Old 07-29-2018, 02:56 PM
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Re: Apparently MKZ Black Label and 3.0L cancelled for 2019

I don't know if it's true but the headline is a little misleading, the 3.0L isn't cancelled, just MUCH more expensive now which is probably how it should have been anyway.

Black Label may have been dropped because of low demand and low profits, the MKZ is a big money loser for Lincoln along with Continental so I think they just need to stop some hemorrhaging before they finally get them off the shelves.

Ford may need to make some expedient cost cutting changes to Lincoln shortly and I imagine Black Label commitments are a huge drain on their margins. I think they just need to make Black Label far more exclusive than it is today, you can get Black Label on some fairly cheap Lincolns but it doesn't seem to be motivating more sales at all and is adding to their expenses on some cars with fairly thin margins. I think cars like the Navigator, Aviator, Continental, and Nautilus should run with Black Label to add to the top, but MKZ and MKC probably shouldn't.

I'm still bummed they didn't add the 3.0L to the Nautilus, I was counting on that to secure me as a returning customer but I think at this point I will just go for the new Explorer which should be in the same price range...Aviator is going to be WAY up there.

Last edited by Assimilator; 07-29-2018 at 03:11 PM.
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post #3 of 24 (permalink) Old 07-29-2018, 03:44 PM
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Re: Apparently MKZ Black Label and 3.0L cancelled for 2019

An A7 competitor could save the MKZ, or any sedan for that matter. I'm just waiting for the day they move from a cancelation mindset to a renovation mindset. Odd shaped vehicles won't get you success, quality products will.
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post #4 of 24 (permalink) Old 07-29-2018, 07:27 PM
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Re: Apparently MKZ Black Label and 3.0L cancelled for 2019

Quote:
Originally Posted by Nihar Mazumdar View Post
An A7 competitor could save the MKZ, or any sedan for that matter. I'm just waiting for the day they move from a cancelation mindset to a renovation mindset. Odd shaped vehicles won't get you success, quality products will.
IMHO, the A7 is odd shaped.
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post #5 of 24 (permalink) Old 07-29-2018, 08:38 PM Thread Starter
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Re: Apparently MKZ Black Label and 3.0L cancelled for 2019

Quote:
Originally Posted by Nihar Mazumdar View Post
An A7 competitor could save the MKZ, or any sedan for that matter. I'm just waiting for the day they move from a cancelation mindset to a renovation mindset. Odd shaped vehicles won't get you success, quality products will.

No offense Nihar but I am not sure why you are so obsessed with the A7 like it's the be all end all. Sales of the A7 are down.





So I don't see how that line of thought would "save" the MKZ or any sedan.
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Current Car: 2013 Lincoln MKZ Hybrid Reserve Ice Storm 2.0h CVT
Previous Cars
2008 Ford Focus SE Sedan White 2.0L Duratec I4 4 Speed Automatic
2004 Lincoln LS V6 Luxury Cashmere Tri-Coat 3.0L Duratec V6 5 Speed Automatic with SST
1999 Mercury Sable LS Premium Toreador Red Clear Coat Metalic 3.0L Duratec V6 4 Speed Automatic
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post #6 of 24 (permalink) Old 07-29-2018, 09:02 PM
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Re: Apparently MKZ Black Label and 3.0L cancelled for 2019

This is interesting - I have to admit though that the Black Label we own is by far the cheapest one you can get (MKZ BL Hybrid) so I can see why they would be doing it.

I would take this report with caution though until it is officially confirmed. Sources who are not that familiar with Lincoln MIGHT have gotten their hands on the 2019 order guide and come to the conclusion that since there is no BL on there, it's gone, perhaps missing the fact that the BL line-up ALWAYS had its own, separate OG. Now, if you don't know that, you might think 'hey, it's not on there with the other trims so it must be gone'.

One argument against cancelling is that it's already developed and set up and you may have to ask how much money they would be saving by cancelling it. In addition to that, Lincoln would have some explaining to do. After all, the whole idea of BL was to offer something special. Cancelling it on ANY product is not a sign that they are really committed to it.

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Last edited by LincolnFanFl; 07-29-2018 at 09:05 PM.
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post #7 of 24 (permalink) Old 07-29-2018, 10:52 PM
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Re: Apparently MKZ Black Label and 3.0L cancelled for 2019

It's the practicality in the small shape that I like. That's true of the traditional hatchback too, but I prefer the sedan shape. The fact that Audi was able to fit a huge trunk in that shape is a major plus. I like the whole segment. I just find the Audis the best looking.
@Andrew L It's more the concept than the car itself.

Last edited by Nihar Mazumdar; 07-29-2018 at 11:13 PM.
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post #8 of 24 (permalink) Old 07-30-2018, 10:11 AM
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Re: Apparently MKZ Black Label and 3.0L cancelled for 2019

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Originally Posted by Assimilator View Post
I think cars like the Navigator, Aviator, Continental, and Nautilus should run with Black Label to add to the top, but MKZ and MKC probably shouldn't.
Black Label lost part of its attractiveness when full valet service was extended from BL to all Lincolns. Now it's pretty much just a more-premium interior. It does serve as a differentiator, as otherwise a fully-loaded Lincoln is generally no better equipped than its Ford counterpart.

Unless something better comes along, we expect to buy a fully optioned 2020 Corsair (or maybe an as-well-equipped Escape) when available. BL availability could make the difference.
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post #9 of 24 (permalink) Old 07-30-2018, 10:15 AM
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Re: Apparently MKZ Black Label and 3.0L cancelled for 2019

They could make Black Label a membership based thing rather than a trim level, I guess.
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post #10 of 24 (permalink) Old 07-30-2018, 10:36 AM
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Re: Apparently MKZ Black Label and 3.0L cancelled for 2019

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Originally Posted by FloridaMatt View Post
Black Label lost part of its attractiveness when full valet service was extended from BL to all Lincolns. Now it's pretty much just a more-premium interior. It does serve as a differentiator, as otherwise a fully-loaded Lincoln is generally no better equipped than its Ford counterpart.

Unless something better comes along, we expect to buy a fully optioned 2020 Corsair (or maybe an as-well-equipped Escape) when available. BL availability could make the difference.
BL also includes the first few years of service too, and access to a few other things (some culinary service, free anytime car wash and once a year free full detail, and I think a few other perks), but yes, the pickup/delivery did take some exclusivity from BL.

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