Mustang sub-brand in the future? - Page 2 - Ford Inside News Community
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post #11 of 28 (permalink) Old 03-06-2019, 07:53 PM
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Re: Mustang sub-brand in the future?

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Originally Posted by falcon lover View Post
Is not as simple as you say. By 2002 when Porsche launched the Cayenne , the brand was selling one model: the 911.
Don't forget the mid-engine Boxster which by then was about six years old and Porsche's top selling model at the time.
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Last edited by AM222; 03-06-2019 at 08:03 PM.
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post #12 of 28 (permalink) Old 03-07-2019, 08:32 AM
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Re: Mustang sub-brand in the future?

At one time, Porsche had all models starting with a 9...911, 914, 928, and 944
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"It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts."
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post #13 of 28 (permalink) Old 03-07-2019, 02:48 PM
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Re: Mustang sub-brand in the future?

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This idea is just as bad as a Corvette brand IMO. I just don't get dilluting a name to reap a few sales. Reminds me of how Dodge whored out the Charger name on a 4 door family sedan.
If Ford does make another sedan down the road, Dodge used Charger from a 2 dr coupe into a 4 dr sedan, I suggest Ford using Thunderbird as a possible name for the next sedan.
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post #14 of 28 (permalink) Old 03-07-2019, 05:54 PM
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Re: Mustang sub-brand in the future?

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So here I could argue in favor of a limited Corvette sub-brand, with something like keeping the current front-engine model, and it'd be Corvette Stingray, while the mid engine model could be Corvette Zora.

That said, I'd be hesitant to expand it too much - do you make a Corvette SUV? Corvette sedan? I'd lean toward no.
We're in agreement! I'd be all for a couple, maybe even three varieties of Corvette assuming they're all two seat sports cars. Front engined base model like always, mid-engined Ferrari 488 competitor, and a top end, limited production hypercar. And no to any crossovers!
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post #15 of 28 (permalink) Old 03-07-2019, 06:49 PM
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Re: Mustang sub-brand in the future?

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The same was said by Porsche enthusiasts when the Cayenne was launched. The rest is recent history ...


The only thing that Mustang and Porsche have in common, is, well, absolutely nothing.
Porsche is a premium engineered sports car brand that people aspire to. Mustang is a value sports coupe. I could very easily be wrong, but I just don't think there is a market for Mustang inspired sedans or CUV's. But what do I know.
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post #16 of 28 (permalink) Old 03-07-2019, 08:11 PM
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Re: Mustang sub-brand in the future?

1. Thunderbird 2+2 No-touch electric roof
2. Mark: extend wheelbase (116-120"), no-touch roof, ALL THE TOYS.
Possible hard-shell winter roof with 'Opera' window - the old-fashion way
AND just a little wheel hump at the rear
Lastly Hood Ornaments that fold away and are relatively safe.
Bring it back!
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post #17 of 28 (permalink) Old 03-07-2019, 09:52 PM
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Re: Mustang sub-brand in the future?

Only if the sub-brand Mustang is positioned as a sporty, sedan/coupe-based brand. Ford and Lincoln have enough SUVs/trucks, etc. so another brand with more SUVs and trucks makes no sense; might as well revive Mercury.

Others here have remarked that getting into a low vehicle (I guess they call them sedans, huh) is a chore. Well, there is a demographic for whom that kind of "agility" is not a problem. I'm not of that demographic (I'm 75) but I have no problem climbing in and out of my sedan. Taller sedans coupes and convertibles would not offend me but the death of sedans is overstated. A lot of people like them.

Mustangs should be sporty and have no pretense for off-road performance. IMO, High riding, high COG vehicles shouldn't be associated with Mustang. Unfortunately, it seems that this Mustang-inspired truck flight has been cleared for takeoff.
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post #18 of 28 (permalink) Old 03-07-2019, 09:58 PM
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Re: Mustang sub-brand in the future?

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Originally Posted by SP1966 View Post
We're in agreement! I'd be all for a couple, maybe even three varieties of Corvette assuming they're all two seat sports cars. Front engined base model like always, mid-engined Ferrari 488 competitor, and a top end, limited production hypercar. And no to any crossovers!
Yeah, I guess. Maybe, just maybe the Camaro might be better off as a Corvette rather than a Chevy - an indication of how far down the Chevrolet image has been allowed to fall.
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post #19 of 28 (permalink) Old 03-07-2019, 10:00 PM
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Re: Mustang sub-brand in the future?

^In fact, all the talk about a Mustang brand may be an indication of how far down the image of Ford has been allowed to fall.
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post #20 of 28 (permalink) Old 03-08-2019, 06:52 AM
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Re: Mustang sub-brand in the future?

I don't see Ford's image as lacking...even though the corporate communication has been incredibly bizarre of late.

I think Mustang traits can be cooked into other offerings without a "Mustang brand". I wouldn't be surprised to see the pony car's styling cues and other "DNA" showing up on other Ford performance offerings.

That said, I'd love variants that added awd and maybe a "shooting brake" variant...but that's simply because I'm a fan of Mustangs in the wet-road Pacific Northwest that regularly carries guitar gear around....
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If GM can justify Buick, and if Honda can justify Acura, we can damned well have Mercury back.
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