Mustang sub-brand in the future? - Ford Inside News Community
 19Likes
Reply
 
LinkBack Thread Tools
post #1 of 28 (permalink) Old 03-05-2019, 03:13 AM Thread Starter
Ford Falcon Ute
 
falcon lover's Avatar
 
Join Date: Mar 2007
Posts: 4,758
Send a message via MSN to falcon lover
Mustang sub-brand in the future?

Something as logical as taking the name of Mustang to expand that line beyond the coupe and convertible, it seems that it will materialize soon. A rumor suggests that it is on the way, in addition to the high-performance electric crsoover inspired by the Mustang, another with conventional or hybrid engine. And with the name "Mustang". If true, Ford would have a family of vehicles with the Mustang brand. A logical step that has had to be taken a long time ago.


https://www.motor1.com/news/306870/f...sover-go-****/



_________________________________________________
falcon lover is offline  
Sponsored Links
Advertisement
 
post #2 of 28 (permalink) Old 03-05-2019, 03:32 AM
Ford Explorer
 
wingsnut's Avatar
 
Join Date: Mar 2007
Posts: 10,432
Re: Mustang sub-brand in the future?

This idea is just as bad as a Corvette brand IMO. I just don't get dilluting a name to reap a few sales. Reminds me of how Dodge whored out the Charger name on a 4 door family sedan.
djhogie and pffan1990 like this.
wingsnut is online now  
post #3 of 28 (permalink) Old 03-05-2019, 03:47 AM Thread Starter
Ford Falcon Ute
 
falcon lover's Avatar
 
Join Date: Mar 2007
Posts: 4,758
Send a message via MSN to falcon lover
Re: Mustang sub-brand in the future?

Quote:
Originally Posted by wingsnut View Post
This idea is just as bad as a Corvette brand IMO. I just don't get dilluting a name to reap a few sales. Reminds me of how Dodge whored out the Charger name on a 4 door family sedan.

The same was said by Porsche enthusiasts when the Cayenne was launched. The rest is recent history ...


glyphics likes this.

_________________________________________________
falcon lover is offline  
 
post #4 of 28 (permalink) Old 03-05-2019, 06:39 AM
Ford Ka
 
Join Date: Nov 2015
Posts: 2
Re: Mustang sub-brand in the future?

April edition Motor Trend. April fool?
nicktom is offline  
post #5 of 28 (permalink) Old 03-05-2019, 09:20 AM
Ford Mondeo
 
badhac's Avatar
 
Join Date: Dec 2014
Location: Newport News VA
Posts: 1,084
Garage
Re: Mustang sub-brand in the future?

I've seen this rumor a couple times recently on various sites. That the Mustang "brand" would not only include the normal Mustang, but a 4 door "coupe" as well as the Mustang inspired EV and a Mustang inspired CUV.
falcon lover likes this.
badhac is offline  
post #6 of 28 (permalink) Old 03-05-2019, 09:32 AM Thread Starter
Ford Falcon Ute
 
falcon lover's Avatar
 
Join Date: Mar 2007
Posts: 4,758
Send a message via MSN to falcon lover
Re: Mustang sub-brand in the future?

Quote:
Originally Posted by badhac View Post
I've seen this rumor a couple times recently on various sites. That the Mustang "brand" would not only include the normal Mustang, but a 4 door "coupe" as well as the Mustang inspired EV and a Mustang inspired CUV.

Is a logical step to profits. Take the example of VW in China: The VW Jetta sedan is so popular that VW decided to open a sub-brand called Jetta for small and cheap vehicles, taking advantage of the success of that name.
badhac likes this.

_________________________________________________
falcon lover is offline  
post #7 of 28 (permalink) Old 03-05-2019, 02:02 PM
Ford Escort
 
pffan1990's Avatar
 
Join Date: Apr 2011
Location: Danville, Kentucky
Posts: 68
Re: Mustang sub-brand in the future?

Quote:
Originally Posted by falcon lover View Post
The same was said by Porsche enthusiasts when the Cayenne was launched. The rest is recent history ...


Yes, but only that Porsche simply expanded their brand by using styling cues of the 911. A '911-inspired' styling like what Ford is doing with the Mach-E with 'Mustang-inspired'. Porsche did not make a subbrand of 911 into sedans and SUVs such as 911 Cayenne, 911 Panamera, 911 Macan, etc. They were separate vehicles in the Porsche brand with new names and had the 911-inspired styling. A huge difference.

I am okay with Ford taking an electric-powered crossover with Mustang styling and calling it Mach-E and market it as 'Mustang-inspired' as long as they don't actually call it a 4-door electric-powered Mustang crossover. I don't like the usage of the Mustang pony on the Mach-E (if it makes it to production) but it does seem like they are going to do this though. If Ford wants to make a non-electric ICE-powered version of the Mach-E but on CD6, they can do so but with another name and market it again as 'Mustang-inspired' crossover but emphasize that it is not a 4-door ICE-powered Mustang crossover.

I think the article is simply click-bait which seems to be working since there are so many people sharing the link and talking about it online. I see it all over Facebook where people are actually thinking it's true and confirmed. I think this was the same site that started the 4-door Mustang sedan rumor a while back which later turned out not true. So I guess they decided to step up the click bait game in order to get advertising revenues.
70 Stang likes this.

So fascinated with Ford's EcoBoost technology!!!
pffan1990 is online now  
post #8 of 28 (permalink) Old 03-05-2019, 03:42 PM Thread Starter
Ford Falcon Ute
 
falcon lover's Avatar
 
Join Date: Mar 2007
Posts: 4,758
Send a message via MSN to falcon lover
Re: Mustang sub-brand in the future?

Quote:
Originally Posted by pffan1990 View Post
Yes, but only that Porsche simply expanded their brand by using styling cues of the 911. A '911-inspired' styling like what Ford is doing with the Mach-E with 'Mustang-inspired'. Porsche did not make a subbrand of 911 into sedans and SUVs such as 911 Cayenne, 911 Panamera, 911 Macan, etc. They were separate vehicles in the Porsche brand with new names and had the 911-inspired styling. A huge difference.

I am okay with Ford taking an electric-powered crossover with Mustang styling and calling it Mach-E and market it as 'Mustang-inspired' as long as they don't actually call it a 4-door electric-powered Mustang crossover. I don't like the usage of the Mustang pony on the Mach-E (if it makes it to production) but it does seem like they are going to do this though. If Ford wants to make a non-electric ICE-powered version of the Mach-E but on CD6, they can do so but with another name and market it again as 'Mustang-inspired' crossover but emphasize that it is not a 4-door ICE-powered Mustang crossover.

I think the article is simply click-bait which seems to be working since there are so many people sharing the link and talking about it online. I see it all over Facebook where people are actually thinking it's true and confirmed. I think this was the same site that started the 4-door Mustang sedan rumor a while back which later turned out not true. So I guess they decided to step up the click bait game in order to get advertising revenues.
Is not as simple as you say. By 2002 when Porsche launched the Cayenne , the brand was selling one model: the 911. So, Porsche and 911 was almost sinonimous.

Take the current situation with Ford and the Mustang at the same form: how many cars will sell Ford in few months? One. The Mustang. And is as iconic as the 911. And Ford could make the same Porsche did by 2002.

And , if this make you feel better, a sub-brand could be something like this: Mach E, by Mustang or Capri, by Mustang . Is not neccesary that all models carry the Mustang name on it. In fact, you cant find a single badge with the name Mustang on the exterior body of the Mustang!

_________________________________________________

Last edited by falcon lover; 03-05-2019 at 03:50 PM.
falcon lover is offline  
post #9 of 28 (permalink) Old 03-05-2019, 04:41 PM
Ford Explorer
 
SP1966's Avatar
 
Join Date: Jan 2012
Posts: 5,364
Re: Mustang sub-brand in the future?

Quote:
Originally Posted by wingsnut View Post
This idea is just as bad as a Corvette brand IMO. I just don't get dilluting a name to reap a few sales. Reminds me of how Dodge whored out the Charger name on a 4 door family sedan.
I'd rather see Corvette as a brand than have the C8 mid-engine Vette replace the classic front-engine layout completely. As for the Charger, I hated it early on in large part because it wasn't a good looking vehicle, but they've fixed that over the years. The Charger is a legit muscle car now, though I do wish they'd offer a two door version also.

As for Ford's rumored plans for a Mustang sub-brand, I'm not on board. Adding Mustang visual influence to their crossovers is one thing, branding them as a Mustang is another. I'd rather they just take the Mach 1 name and use that, it was my least favorite version of the Mustang so little is really lost from my perspective.

It's unfortunate that Lincoln will be using the Corsair name as it'd fit in for a Ford performance line vehicle given the Mustang wasn't really inspired by the horse, but rather the P-51. They could call the upcoming electric crossover the Lightning, and another could be the Thunderbolt! It's probably more than a little corny to go that direction, but there is no shortage of great names available if they did!

Last edited by SP1966; 03-05-2019 at 04:43 PM.
SP1966 is offline  
post #10 of 28 (permalink) Old 03-05-2019, 05:05 PM
Ford Falcon
 
rmc523's Avatar
 
Join Date: Feb 2008
Location: Fort Lauderdale, FL
Posts: 2,531
Re: Mustang sub-brand in the future?

Quote:
Originally Posted by falcon lover View Post
Is not as simple as you say. By 2002 when Porsche launched the Cayenne , the brand was selling one model: the 911. So, Porsche and 911 was almost sinonimous.

Take the current situation with Ford and the Mustang at the same form: how many cars will sell Ford in few months? One. The Mustang. And is as iconic as the 911. And Ford could make the same Porsche did by 2002.

And , if this make you feel better, a sub-brand could be something like this: Mach E, by Mustang or Capri, by Mustang . Is not neccesary that all models carry the Mustang name on it. In fact, you cant find a single badge with the name Mustang on the exterior body of the Mustang!
Just because you associated Porsche with 911 doesn't make your argument valid. They didn't make a 911SUV1, 911SUV2, 911sedan. They made their own separate models. Yes, those models' styling were influenced heavily by the 911, but it's completely different than a 911 sub-brand. Making MustangSUV, MustangSedan, etc. - a Mustang sub-brand would be the same situation. And I don't think it's necessary. Tie in to Mustang with styling? Go for it - absolutely. Making it a Mustang sub-brand - eh, I don't think it's a good idea. I think you only take away from the Mustang brand (name).

Quote:
Originally Posted by SP1966 View Post
I'd rather see Corvette as a brand than have the C8 mid-engine Vette replace the classic front-engine layout completely. As for the Charger, I hated it early on in large part because it wasn't a good looking vehicle, but they've fixed that over the years. The Charger is a legit muscle car now, though I do wish they'd offer a two door version also.
On the other hand, I think Corvette is different. Corvette, to me, has always been "above and beyond" the rest of the Chevy lineup, and associated with Chevy only because that's who sells it, otherwise without much connection to the rest of the Chevy lineup. So here I could argue in favor of a limited Corvette sub-brand, with something like keeping the current front-engine model, and it'd be Corvette Stingray, while the mid engine model could be Corvette Zora.

That said, I'd be hesitant to expand it too much - do you make a Corvette SUV? Corvette sedan? I'd lean toward no.
pffan1990 and glyphics like this.

Current Vehicles:
2009 Ford Flex Limited w/ AWD
Light Ice Blue/White Suede Roof | Med. Lt. Stone Interior | Vista Roof
2018 Ford Mustang GT Convertible
Lightning Blue | Black Top | Black Interior
rmc523 is offline  
Sponsored Links
Advertisement
 
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome