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post #1 of 36 (permalink) Old 04-18-2019, 10:41 AM Thread Starter
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Ford bringing an affordable model my 2022

Gangstered this from Jalopnik

Last year, Ford decided to kill all of its small cars in the U.S., including the Ford Fiesta, Focus and Fusion, in favor of focusing more on what Americans really want: crossovers. But that leaves a huge gap in the Ford portfolio, which it now confusingly plans to fill with an all-new model in 2022.

Instead of giving us the Focus Active to fill some of the void left by all of those cars, which was briefly planned but also ultimately scrapped, Ford is now planning a new nameplate for the 2022 model year that will be “affordable,” according to a presentation by Ford’s VP of Enterprise Product Line Management, Jim Baumbick, via Automotive News:

Jim Baumbick, Ford’s vice president of enterprise product line management, on Wednesday said the automaker would by 2022 add an “affordable” nameplate aimed at filling the hole left by ending sales of the Fiesta, Focus, Fusion and Taurus sedans.

A Ford spokesman declined to say what sort of body style it would have or how big it would be.

“It’s an example of how we’re moving faster, working together differently and leveraging our five all-new flexible vehicle architectures,” Ford said in a statement. “We came up with the concept in just 12 weeks using our new product creation process. Previous all-new vehicles could have taken years of research before receiving approval.”

Is that supposed to sound promising?

Let’s retrace Ford’s steps really quick. Early last year it announced it was killing all of its small cars in favor of more profitable crossovers. Fair.

To make up for this, it announced the U.S. market would get the Focus Active, which is basically just a Ford Focus in crossover drag. Makes sense.

Then Ford also killed the Focus Active, likely because it would have been imported from China and the current trade situation between the U.S. and that country isn’t so great. Ford is focused on profits, sure.

But now, in just 12 weeks, it has turned around and come up with an all-new model that somehow satisfies all of its sudden concerns with selling a more affordable car in the U.S. market? Which seemingly wasn’t initially part of the plan to scrap all of its other affordable models? What could this new car be?

The Ford Fiesta is currently the cheapest Ford you can buy in the States. When that’s gone, the cheapest car Ford sells will go from the $14,260 base Fiesta sedan to the $19,995 Ford EcoSport.

So perhaps this new model will target a starting price somewhere between those two models. And the company will want something that will move in numbers, so maybe it’s another small crossover. It could even be something similar, if slightly larger, than the global market Ford Ka Active, pictured at the top.

A future product map from a Ford presentation published over on CarScoops seems to show a new “on-road performance” crossover slotted between the Escape and Edge crossovers, which may or may not be whatever this future affordable car is. Sounds expensive, to me.

We also know Ford already has whatever that “Mustang-inspired” electric vehicle will be, a new Ford Bronco, a new, smaller rugged “Baby Bronco,” and a new unibody pickup likely intended to slot under the current Ranger, all on the way.

Auto News points out the new small pickup is due in 2022 and may actually be the vehicle Baumbick is talking about. It wouldn’t be the end of the world if Ford swapped out some unprofitable sedans for a genuinely small and affordable pickup, but it will never replace the Fiesta and Focus ST in my heart, which only adequately supplies my brain with oxygen when I’m thinking about turbocharged manual hatchbacks.

How about this, Ford: give us the Fiesta back and just make the ST hatchback and a new Fiesta crossover of some sort. How hard could that be? (Maybe very hard, I’m just spitballing here.)
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post #2 of 36 (permalink) Old 04-18-2019, 11:35 AM
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Re: Ford bringing an affordable model my 2022

12 weeks to come up with something? I could do that in a day. Regardless, I am sure that profitability will be part of the equation.

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post #3 of 36 (permalink) Old 04-18-2019, 05:02 PM
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Re: Ford bringing an affordable model my 2022

Following Ford's policy moves is like watching a tennis match from the net. Now Ford needs a new affordable nameplate? Why not just evolve and (continue to) manufacture affordable Fords?
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post #4 of 36 (permalink) Old 04-18-2019, 05:09 PM
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Re: Ford bringing an affordable model my 2022

Clearly, within Ford there was high-level internal reaction to the decision to end all sedan/hatch production and sales in the U.S. This announcement seems to be a partial rollback of that decision.

Ford could have evolved the lower-end sedan/hatches into a new higher CG form without all the disruption of end-all, now start-from-scratch announcements. So what will the new nameplate be called, Edsel? Mercury?
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post #5 of 36 (permalink) Old 04-18-2019, 05:15 PM
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Re: Ford bringing an affordable model my 2022

I honestly have no idea what this car could be. If they really wanted a value oriented entry level vehicle then why not keep selling the Focus in the US? What else honestly could it be? They already have a pretty **** large lineup of crossovers.


There's also the rumor we saw last year of the Fusion wagon coming over to the US but rasied up ala Outback but I can guarantee that won't be value oriented.



I don't think a Ka Active would do well in the US.


What other products does Ford sell in other markets that we don't get that are value oriented? Figo, Escort? Then why not just keep selling the Fiesta and Focus.


Look at their current/future crossover/SUV lineup:
EcoSport
Escape
Baby Bronco
Bronco
Edge
Flex
Explorer
Expedition
Expedition Max


What else could they possibly fit in there?
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post #6 of 36 (permalink) Old 04-18-2019, 05:28 PM
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Re: Ford bringing an affordable model my 2022

Quote:
Originally Posted by glyphics View Post
Following Ford's policy moves is like watching a tennis match from the net. Now Ford needs a new affordable nameplate? Why not just evolve and (continue to) manufacture affordable Fords?
Let's wait to see what they decide first, but clearly, the answer to your question is that near zero margin vehicles makes little sense to produce.

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post #7 of 36 (permalink) Old 04-18-2019, 10:53 PM
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Re: Ford bringing an affordable model my 2022

Quote:
Originally Posted by wingsnut View Post
Let's wait to see what they decide first, but clearly, the answer to your question is that near zero margin vehicles makes little sense to produce.
Tell that to....Toyota, Honda, Nissan, Hyundai, Kia, Mazda, VW, Subaru....somehow they are still going strong with their car line up and making decent $$$
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post #8 of 36 (permalink) Old 04-19-2019, 03:42 AM
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Re: Ford bringing an affordable model my 2022

Quote:
Originally Posted by Andrew L View Post
I honestly have no idea what this car could be. If they really wanted a value oriented entry level vehicle then why not keep selling the Focus in the US? What else honestly could it be? They already have a pretty **** large lineup of crossovers.


There's also the rumor we saw last year of the Fusion wagon coming over to the US but rasied up ala Outback but I can guarantee that won't be value oriented.



I don't think a Ka Active would do well in the US.


What other products does Ford sell in other markets that we don't get that are value oriented? Figo, Escort? Then why not just keep selling the Fiesta and Focus.


Look at their current/future crossover/SUV lineup:
EcoSport
Escape
Baby Bronco
Bronco
Edge
Flex
Explorer
Expedition
Expedition Max


What else could they possibly fit in there?
Off the top of my head, a baby ranger on compact unibody chassis is one idea. Simple cab configuration of only 2 doors with extended cab.

What about value 2 seater. Remember the old Focus based EXP?

Curious what they have in mind.

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post #9 of 36 (permalink) Old 04-19-2019, 10:54 AM
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Re: Ford bringing an affordable model my 2022

Maybe the European Tourneo Courier? It starts lower in price than the Fiesta in Europe, and would be a great young family/Uber car. https://www.ford.co.uk/cars/tourneo-...ory=all%20cars
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post #10 of 36 (permalink) Old 04-19-2019, 03:14 PM
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Re: Ford bringing an affordable model my 2022

Quote:
Originally Posted by wingsnut View Post
Off the top of my head, a baby ranger on compact unibody chassis is one idea. Simple cab configuration of only 2 doors with extended cab.

What about value 2 seater. Remember the old Focus based EXP?

Curious what they have in mind.
What they have in mind are low-margin vehicles of the kind they just abandoned. What else can "affordable" mean?

Last edited by glyphics; 04-19-2019 at 03:21 PM.
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