You are not concerned with the substance & quality which has not been spoken of since Hackett took over.
Over at BON, I've been a staunch critic of Hackett since his arrival but things have changed recently, he fell in love with F150 and his perception changed. He recently spoke about how long it takes Ford to get a vehicle from market research to project not because of some cost saving, Hackett has truly become enamored with Ford's new products and wants to see them come to market much faster. He actually changed things with Model E to make it more appealing to buyers....
With his cut costs mantra, fast to market blah blah & smart vehicles speeches, it gives me the impression the goal is build it cheap as possible and sell it for as much as possible. Best in class, reliable, top notch quality not being part of his press releases does not conjure up changes for the better as far as a paying customer.
So before Hackett, you were happy with the stale rehashed products being offered by Ford Europe?
Talking about or implying best in class anything is just self promoting chest thumping and that at the moment would just be an insult to buyers intelligence.
Most of the funding has been away from vehicles that do not sell well and that don't make profits for Ford. what we perceive as cost cutting is really Ford's own design/develope inefficiencies being repeated over and over, adding to the charges people end up paying.
As an example of this, PSA found out just how expensive GM legacy platforms are to build compared to its own and Ford is no different, that cost base needs to change of Ford will get sliced and diced.
No doubt sounds good to the bean counters, I will give you that.
Thanks to Europe's dreadful results, it's now dragging down the whole company to try to fix things. The alternative was to do like GM, pay someone else $4 Billion to just walk away. Ford can't do that because there would be nothing of worth to sell.