Re: 2020 Ford Explorer. Begin the reviews and comparo
Anyway, with a single platform in a growing segment, FoMoCo has created something for everyone.
Aviator is recognized as best or near best in it's class. Certainly a massive boost to the brand in every way, that literally had nothing prior. MKT did not really count. That same upscale, non-minivan based platform, Explorer has now substantially increased it's ATP, while offering an MSRP from de-contented entry level up to very premium, while including performance and hybrids, better towing, and even profitable fleet use. And Ford will gladly reap those benefits, laughing all the way to the profit bank, once they finish sorting out some early build issues of course.
To those celebrating the 'value' win in comparo's that nobody seems to read any more, again I say.....LOL
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