Re: Ford/Lincoln June 2018 Sales
Anyone notice that the New Expedition is down 10.2% YTD, while sales of the Suburban up 19.9% and Tahoe up 12.3% are growing. And the GM large SUVs are each are further ahead of Expedition than with the older model. But I think Ford's plan was to get consumers to pay more for each Expedition to get more revenue per unit, but sell even less units.
New Navigator is a different story up 82.4%(9,115) YTD, but that is in contract with a previous unacceptably low take rate. Most every other large luxury suv was down but Navigator and Escalade that was up 66.7%(16,927). However, Navigator is closing in on Land Rover Range Rover (9,438) and MB GLS at 10,199. Navigator could become the #2 best selling large luxury suv by the end of year.