Re: Ford/Lincoln July 2018 Sales
I wouldn't be surprised if Ford wants people to stop buying their cars, especially if they are losing money on everyone sold, so announcing the demise of the car is just part of their strategy to cut that business as quickly as possible, especially if they can replace those customers with profitable ones.
It's hard not to marvel at Ford's strategy, nothing is as reactionary as it seems, they are able to convert their volume to other customers despite the massive customer hemorrhaging in their core businesses. Ford North America always does a great job reflecting the market and plotting its direction, even if tends to stall here and there.
Last edited by Assimilator; 08-02-2018 at 04:39 PM.