Why Ford Is Like Apple - Page 2 - Ford Inside News Community
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post #11 of 52 (permalink) Old 09-10-2010, 01:33 PM
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Re: Why Ford Is Like Apple

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Originally Posted by SobeSVT View Post
LOL. Apple may be a horrible company, but their products are sweet . . .
Windows?? Uich! bad , very bad sistem. I hope SYNC ,by Microsoft ,will be better than Windows in the years to come and this sistem go more complex....

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post #12 of 52 (permalink) Old 09-10-2010, 02:30 PM
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Re: Why Ford Is Like Apple

I'll even take it a step further. I recently took my Apple iBook G4 into an Apple store for a diagnosis of a problem I was having. I put the 2012 Focus as my wallpaper. As soon as the "genius" guy fired up my computer, he saw my wallpaper and said, "Is that the new Focus? Cool car, huh?" He went on to chat to some fellow employees about it and say how cool it was with Sync and all the new features on it. I would say Ford has made significant inroads into the Apple-type demographic, even from a design standpoint. While I don't think you can make a total 1-to-1 correlation between computers/personal electronics and cars, there's certainly some overlap.
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post #13 of 52 (permalink) Old 09-10-2010, 02:34 PM Thread Starter
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Re: Why Ford Is Like Apple

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Originally Posted by igotzzoom View Post
I'll even take it a step further. I recently took my Apple iBook G4 into an Apple store for a diagnosis of a problem I was having. I put the 2012 Focus as my wallpaper. As soon as the "genius" guy fired up my computer, he saw my wallpaper and said, "Is that the new Focus? Cool car, huh?" He went on to chat to some fellow employees about it and say how cool it was with Sync and all the new features on it. I would say Ford has made significant inroads into the Apple-type demographic, even from a design standpoint. While I don't think you can make a total 1-to-1 correlation between computers/personal electronics and cars, there's certainly some overlap.
That is one cool anecdote . . . thanks for sharing it.





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post #14 of 52 (permalink) Old 09-10-2010, 02:36 PM
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Re: Why Ford Is Like Apple

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Originally Posted by falcon lover View Post
Windows?? Uich! bad , very bad sistem. I hope SYNC ,by Microsoft ,will be better than Windows in the years to come and this sistem go more complex....
Have you used Windows 7?

its actually pretty sweet, I am in the IT field and I have no love for the older OSes... though I love windows 95 cause its so simple... but I hated XP because they took the fun out of a lot of things specially dos stuff.. but alas cannot live in the past... I eventually warmed up to XP

7 is much better, they streamlined a lot and its much easier to use

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post #15 of 52 (permalink) Old 09-11-2010, 10:54 PM
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Re: Why Ford Is Like Apple

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Try sharing ANYTHING out of a Ford SD Diesel truck into a Ranger.
Some of the engine control software (admittedly, very little) IS actually shared between the SD diesel and other gas engines !
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post #16 of 52 (permalink) Old 09-11-2010, 11:02 PM
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Re: Why Ford Is Like Apple

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not hardware wise... remember they don't make their own hardware anymore, they are using intel motherboards and CPUs..
Electronic hardware is pretty much a "commodity".

Circuit board layout is mostly automated. Same with manufacturing and assembly.

Volume drives chip design, which is why Apple can afford to design its own chips. Remember most of that chip is "off the shelf".
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post #17 of 52 (permalink) Old 09-11-2010, 11:12 PM
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Re: Why Ford Is Like Apple

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Entire teams of Ford engineers worked to not only adopt a turbo design, as well as all the peripheral controls like wastegate, etc….. but to in fact improve said turbo through years of testing of Ford prototype motors to optimize and change the final turbo to Ford specs. Not to mention the many other engine components that had to be either completely new, or heavily modified - ALL DONE BY FORD!!!

Same with a technology like Sync. Ford worked with Microsoft to bring it to market. Bill Gates' crew did not design a drop in system. Not at all.
You are correct, Ford has "skin in the game", but the real question is how much. My bet is that BorgWarner and Microsoft have a lot more man-hours invested than Ford.

Remember, Ford would not be shopping for gas turbos if Bosch had not done a sales pitch on Ford management (who sign up before the data could be verified).

Remember, Ford is down more than 33% of their engineering staff since 2007.
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post #18 of 52 (permalink) Old 09-11-2010, 11:31 PM
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Re: Why Ford Is Like Apple

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Originally Posted by theoldwizard1 View Post
You are correct, Ford has "skin in the game", but the real question is how much. My bet is that BorgWarner and Microsoft have a lot more man-hours invested than Ford.

Remember, Ford would not be shopping for gas turbos if Bosch had not done a sales pitch on Ford management (who sign up before the data could be verified).

Remember, Ford is down more than 33% of their engineering staff since 2007.
Maybe in the US, but now that Asian, Brazilan, and European engineers also work on cars sold here...theres no need for that 33%.



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post #19 of 52 (permalink) Old 09-12-2010, 12:49 AM
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Re: Why Ford Is Like Apple

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Originally Posted by theoldwizard1 View Post
You are correct, Ford has "skin in the game", but the real question is how much. My bet is that BorgWarner and Microsoft have a lot more man-hours invested than Ford.

Remember, Ford would not be shopping for gas turbos if Bosch had not done a sales pitch on Ford management (who sign up before the data could be verified).

Remember, Ford is down more than 33% of their engineering staff since 2007.
Not really sure what you are trying to say here. My point was clear, BW and MS did not develop tech for Ford and hand it over. That is ignorance speaking loudly.

And to your remark, Ford has hundreds of engineers, designers, fabricators, dyno technicians, etc. who were needed to bring the current D35 GTDI motor to market.

Same goes for integrating sync into all of Ford's vehicles.


Nice try.
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post #20 of 52 (permalink) Old 09-12-2010, 12:12 PM
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Re: Why Ford Is Like Apple

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Not really sure what you are trying to say here. My point was clear, BW and MS did not develop tech for Ford and hand it over.
I'm not trying to imply that it was handed over for free. Ford is paying for it in licensing or piece price.

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And to your remark, Ford has hundreds of engineers, designers, fabricators, dyno technicians, etc. who were needed to bring the current D35 GTDI motor to market
I never said they did not. I believe (but of course can not prove) that suppliers like Bosch, BorgWaner and others have more combined man-hours invested than Ford.
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