Ford heaviest in fleet sales in U.S. - Page 2 - Ford Inside News Community
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post #11 of 12 (permalink) Old 01-29-2012, 02:28 PM
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Re: Ford heaviest in fleet sales in U.S.

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Originally Posted by nsap View Post
I've said this for about a year now...Ford has a pricing problem. I understand their products are very good, but they are not going to see volumes like Toyota, Hyundai and Chevrolet when they have themselves priced above them. The problem today is that EVERYONE has good products...it comes down to price for many people. Ford, I guess, needs to decided if higher prices and lower volumes is what they want.
You hit the nail on the head. They are the slowest to put money on the hood even when products are not selling all that well. I dont think Ford cares about volume to be honest but they need to be careful. I am at the point that I look around a lot more at the competition when I would rather buy a Ford product. Loyalty only goes so far.
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post #12 of 12 (permalink) Old 01-29-2012, 02:47 PM
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Re: Ford heaviest in fleet sales in U.S.

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Originally Posted by 3Mach1 View Post
You hit the nail on the head. They are the slowest to put money on the hood even when products are not selling all that well. I dont think Ford cares about volume to be honest but they need to be careful. I am at the point that I look around a lot more at the competition when I would rather buy a Ford product. Loyalty only goes so far.
Yeah. I understand being more concerned about the bottom line than volume, but Ford is still a manufacturing company. At some point volumes hit a low enough point that margins shrink regardless of the high MSRP.


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