imho (& that's all it is)
the Focus's "ST-like face" is too sporty - perfect for the Titanium & maybe SE+SportPkg
but the Focus Electric look (which matches the new Fusion better!!!) would be more popular with "avg consumers"
it won't surprise me if at-or-before the MCE they change to 2 distinct frontends, maybe using the actually ST face for the sport models and an Electric-ish one for others.
The perception of the Focus tanked because Europe introduced the 2nd gen complete with convertible and all the good stuff ( High performance models etc) and we (USA) had to make do with the crappy 1st gen model tarted up to carry through until now.
also there were inventory restrictions (at one time) due to part shortages (iirc dash)
and us weblings have heard there are/were problems with (some) DCT trannies
for most buyers, I still go with styling.
The last gen really hit a homerun with it's last MCE** ... I know I always thought the C170 was very awkward looking UNTIL that MCE (esp the sedan) - THEN I started ranting for Fomoco to immediately bring out a Mercury version (I have no higher praise!)
**even tho they cut versions!!!!
no wagon, no hatches
there's also some pricing reasons - not just that the new Focus is more than the old
(& noticed this with the new Escape too)
an SE with Very few options will cost darn close to a Titanium without any options
even tho the Titanium will have a bunch of extra features std
*I* feel like I'm being 'pushed' to go up-market
being discouraged from getting an affordable one?
Maybe Ford could re-package things to make a lower priced one "easier" to buy?