What's In A Name? Getting Lincoln on the Mark Again - Page 2 - Ford Inside News Community
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post #11 of 13 (permalink) Old 05-30-2014, 07:38 PM
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Re: What's In A Name? Getting Lincoln on the Mark Again

Before Mercury was killed off, I had hoped they would become the Euro-performance division using the old XR prefix with a numeric suffix - odd for coupes, even for sedans. For example, the compact coupe would be the XR-3 and the compact sedan the XR-4, the midsize coupe would be the XR-5 with the midsize sedan being the XR-6, and the large coupe would be the XR-7 and large flagship sedan would be the XR-8. The XR-9 could be midsize CUV with the fullsize SUV the XR-10. Lincoln would've retained the classic names. Standard engines in these Mercs would be a step up from their Ford twins-under-the-skin with hi-perf plants as the top models. No sheet metal or interior trim whatsoever would be shared with any Ford models.
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post #12 of 13 (permalink) Old 05-30-2014, 08:22 PM
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Re: What's In A Name? Getting Lincoln on the Mark Again

Quote:
Originally Posted by DetroitBORG View Post
If you start using "Mark", then people will stop calling the cars Lincoln, and that's the purpose of the naming convention that people to hate now. I don't mind it and I know it's not going anywhere, MKZ has stronger brand recognition than any other Lincoln nameplate now or in the past.
&
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Originally Posted by nruggiero View Post
Bringing back real names would only make sense for a small line-up. Plus, those real names must have a theme in common like RR's nomenclature.
so far, I like my current idea of MK[] for the Z and down
and The MARK for the MKS replacement as top of the MK-Series...by length:

The MARK
MKZ
MKX
MKE
MKC

a "small lineup"of"real Names" sounds perfect imho for
Navigator
Continental(s), technically Rwd
Aviator, even if it's F-Awd...preferably only AWD,one way or another
and some sorta Name for LincStang(s) ...I still like Zodiac < which
could be 'bridged' to the Conti with a 4-d-coupe/sport Constellation based on the Conti-platform

Quote:
Originally Posted by Andrew L View Post
NO... NO Mercury names for Lincoln. The idea of a Lincoln Sable or Lincoln Cougar makes my skin crawl... and I know they did that with Capri already but still no.

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post #13 of 13 (permalink) Old 05-30-2014, 08:27 PM
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Re: What's In A Name? Getting Lincoln on the Mark Again

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Originally Posted by T'Cal View Post
Before Mercury was killed off, I had hoped they would become the Euro-performance division using the old XR prefix with a numeric suffix - odd for coupes, even for sedans. For example, the compact coupe would be the XR-3 and the compact sedan the XR-4, the midsize coupe would be the XR-5 with the midsize sedan being the XR-6, and the large coupe would be the XR-7 and large flagship sedan would be the XR-8. The XR-9 could be midsize CUV with the fullsize SUV the XR-10. Lincoln would've retained the classic names. Standard engines in these Mercs would be a step up from their Ford twins-under-the-skin with hi-perf plants as the top models. No sheet metal or interior trim whatsoever would be shared with any Ford models.
purely-imho
ALL "XR#" is too close to BuMble(w)
tho
per Mission:2020,
I LIKE using them for the sportier versions based on sedans < which...
have MORE Than sufficient excellent Names available

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