What's In A Name? Getting Lincoln on the Mark Again - Ford Inside News Community
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post #1 of 13 (permalink) Old 05-30-2014, 01:44 PM Thread Starter
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What's In A Name? Getting Lincoln on the Mark Again

What's In A Name? Getting Lincoln on the Mark Again

Lincoln is a brand at an inflection point. After years of fumbling for an identity, a suitable one is finally forthcoming. Whether you agree with it or not, Lincoln's masters have finally settled on a workable future for the brand and they're executing it. It won't be easy. Many risks have been and will be taken. If I may humbly suggest one more, though: return to the Mark.


They wouldn't even need to change the badging on the trunk. Leave the MK and simply refer to it in advertising and marketing as Mark. Lincoln Mark Z. Mark C. Mark X. Mark S. The suffix letters of S, X, T, etc. are already of a different size and font on the backs of the cars, the change to MK as an abbreviation for Mark is already implied. Throw a period in there if you must to demonstrate it's an abbreviation. Lincoln MK.S works just as well. Perhaps Lincoln's market research doesn't see the problem with MK that I do, and thus they lack the impetus to change it. But even if it isn't broken, argue that Mark isn't a more elegant name better befitting this more elegant brand Lincoln is hoping to build. Given the choice, I'd much rather tell inquisitive souls I'm driving a Mark S than an MK-whatever. Wouldn't you?

Read more: http://blogs.motortrend.com/1405_wha...#ixzz33DaRNvZz
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post #2 of 13 (permalink) Old 05-30-2014, 01:58 PM
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Re: What's In A Name? Getting Lincoln on the Mark Again

They were initially doing this. IIRC when the MKS concept debuted they referred to it as the Mark S same with the MKX as the Mark X but half way through that first year they changed to EMM KAY ZEE and EMM KAY EX and EMM KAY ESS



This is the only one I know that kept the name MARK then the letter(s)

But even so I don't really agree with this I would rather they use REAL names.

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post #3 of 13 (permalink) Old 05-30-2014, 02:38 PM
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Re: What's In A Name? Getting Lincoln on the Mark Again

Using "Mark" is still as confusing as "MK". I would also prefer real names that have a history. However, MK-Series has a better sound if you really need to have an MK something. Attach the letters S3.7, Z3.5t or C2.3t afterwards.

I'll take Continental please.....
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post #4 of 13 (permalink) Old 05-30-2014, 02:42 PM
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Re: What's In A Name? Getting Lincoln on the Mark Again

I still prefer names: Town Car, Continental, Zephyr, Versailles, Mark 9, Aviator, Navigator and maybe some Mercury names like Marquis, Sable, Milan, and Capri.

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post #5 of 13 (permalink) Old 05-30-2014, 03:02 PM
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Re: What's In A Name? Getting Lincoln on the Mark Again

Eliminating the prefix would sound much better.

Lincoln Z
Lincoln C
Lincoln S
Lincoln X
Lincoln N
Lincoln T
Lincoln K
Lincoln L
Lincoln R
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post #6 of 13 (permalink) Old 05-30-2014, 03:04 PM
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Re: What's In A Name? Getting Lincoln on the Mark Again

Quote:
Originally Posted by T'Cal View Post
I still prefer names: Town Car, Continental, Zephyr, Versailles, Mark 9, Aviator, Navigator and maybe some Mercury names like Marquis, Sable, Milan, and Capri.
NO... NO Mercury names for Lincoln. The idea of a Lincoln Sable or Lincoln Cougar makes my skin crawl... and I know they did that with Capri already but still no.

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post #7 of 13 (permalink) Old 05-30-2014, 03:11 PM
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Re: What's In A Name? Getting Lincoln on the Mark Again

Bringing back real names would only make sense for a small line-up. Plus, those real names must have a theme in common like RR's nomenclature.
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post #8 of 13 (permalink) Old 05-30-2014, 03:16 PM
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Re: What's In A Name? Getting Lincoln on the Mark Again

There will always be someone upset with the naming convention. You will never make everyone happy. My demographic surely hates Zephyr and Continental, because they were crap through the 80’s and 90’s. And certainly no merc names.

Lincoln has a difficult task ahead of them, as they weigh old names on the brand new faces of LiMoCo.

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post #9 of 13 (permalink) Old 05-30-2014, 03:31 PM
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Re: What's In A Name? Getting Lincoln on the Mark Again

I never understood why they used "MK" or "Mark" on vehicles that didn't have a roman numeral as its suffix. Plus, it was originally used to describe each Continental Coupe generation. It was never meant to be used as a brand-wide nomenclature.

I=1
V=5
X=10
L=50
C=100
D=500
M=1000
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post #10 of 13 (permalink) Old 05-30-2014, 05:40 PM
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Re: What's In A Name? Getting Lincoln on the Mark Again

If you start using "Mark", then people will stop calling the cars Lincoln, and that's the purpose of the naming convention that people to hate now. I don't mind it and I know it's not going anywhere, MKZ has stronger brand recognition than any other Lincoln nameplate now or in the past.
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