Lincoln MKC ready to challenge the big boys - Ford Inside News Community
 
LinkBack Thread Tools
post #1 of 4 (permalink) Old 11-09-2014, 07:58 PM Thread Starter
News Guru
 
joseodiaga4's Avatar
 
Join Date: Mar 2012
Location: Lima, Peru
Posts: 6,466
Lincoln MKC ready to challenge the big boys

Lincoln MKC ready to challenge the big boys

Paul Anderson is the marketing director of Ford MENA and was present at GITEX to launch the new Lincoln MKC. I was presented with the opportunity to conduct an interview with Mr. Anderson and find out more about Lincolnís latest SUV as well as their grand vision for the Middle East.

When it comes to luxury cars, Middle East is a very brand-driven market. How do you expect Lincoln to compete against BMW, Mercedes and Audi?

With Lincoln we have a tremendous legacy. As a brand we were really one of the first that created the luxury segment. Today weíre in the process of re-introducing the brand to a whole new generation of luxury buyers, and the luxury segment is growing very rapidly so there are lots of new buyers entering this segment.

When you look at the luxury segment you have the traditionalist like those brands that you mentioned but the reality is there are many people who are looking for something different. Those that donít want to drive the same thing that everybody else is driving and are looking to make a statement and express individuality. Lincoln is a perfect brand to give all of the luxury that you would want in an automobile but be able to express that individuality by having something just a little different than everybody else.

http://tbreak.ae/lincoln-mkc-ready-t...-the-big-boys/
joseodiaga4 is offline  
Sponsored Links
Advertisement
 
post #2 of 4 (permalink) Old 11-30-2014, 01:01 AM Thread Starter
News Guru
 
joseodiaga4's Avatar
 
Join Date: Mar 2012
Location: Lima, Peru
Posts: 6,466
Re: Lincoln MKC ready to challenge the big boys

All About Luxury: Lincoln Organises Brand Immersion Event, Hosts Regional Dealers and Media to Experience its Latest Products



Lincoln further reinforced the growing focus and commitment towards the luxury automotive brand through a three-day brand immersion event that saw over 100 representatives from its regional dealerships as well as key journalists taking part in an exclusive experiencial drive event in Dubai.
The event saw the regional debut of the newly refreshed 2015 Navigator full-size luxury SUV, which is set to debut in showrooms shortly, while the first-ever Lincoln MKC showcased its unique technologies and outstanding performance that truly set this new model apart from the competition.

https://www.zawya.com/story/All_Abou...0141125125527/
joseodiaga4 is offline  
post #3 of 4 (permalink) Old 11-30-2014, 03:57 PM
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Lincoln MKC ready to challenge the big boys

Jose!

these articles make me curious about which are the
TOP 10-20 Best Selling Vehicles in Dubai...

...paging Ausrutherford...paging Ausrutherford...

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
2b2 is offline  
 
post #4 of 4 (permalink) Old 11-30-2014, 08:50 PM Thread Starter
News Guru
 
joseodiaga4's Avatar
 
Join Date: Mar 2012
Location: Lima, Peru
Posts: 6,466
Re: Lincoln MKC ready to challenge the big boys

tomorrow we will see MKC sales numbers?
joseodiaga4 is offline  
Sponsored Links
Advertisement
 
Reply

Tags
big, boys, challenge, lincoln, mkc, ready

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome