Re: Is Lincoln is Ready to Toss the Alphabet Soup? UPDATE post#136
I am curious to see what Lincoln actually does. Because as nice as the interiors are for the new models, the vehicles overall niche market.
Navigator should do well as a low volume high margin vehicle on a global scale.
New Large Lincoln that's coming MUST compete directly with S-Class/7-Series point by point
Continental needs the next gen to get it's performance cred up to par so it can better compete with the 5-Series and E-Class that own that segment.
MKX next-gen sharing new platform of MKZ, switch from frumpy to athletic/performance.
MKZ needs to go younger and smaller, performance luxury, and offer sedan/coupe/cabriolet so it can compete directly with 3-Series/C-Class, and also offer a 300+ mile EV version.
C-Segment 5-door/CUV that also goes younger, performance luxury.