Is Lincoln is Ready to Toss the Alphabet Soup? UPDATE post#136 - Page 15 - Ford Inside News Community
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post #141 of 146 (permalink) Old 10-31-2017, 11:44 PM Thread Starter
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Re: Is Lincoln is Ready to Toss the Alphabet Soup? UPDATE post#136

I am curious to see what Lincoln actually does. Because as nice as the interiors are for the new models, the vehicles overall niche market.

Navigator should do well as a low volume high margin vehicle on a global scale.

New Large Lincoln that's coming MUST compete directly with S-Class/7-Series point by point

Continental needs the next gen to get it's performance cred up to par so it can better compete with the 5-Series and E-Class that own that segment.

MKX next-gen sharing new platform of MKZ, switch from frumpy to athletic/performance.

MKZ needs to go younger and smaller, performance luxury, and offer sedan/coupe/cabriolet so it can compete directly with 3-Series/C-Class, and also offer a 300+ mile EV version.

C-Segment 5-door/CUV that also goes younger, performance luxury.
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post #142 of 146 (permalink) Old 11-01-2017, 11:26 AM
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Re: Is Lincoln is Ready to Toss the Alphabet Soup? UPDATE post#136

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Originally Posted by Assimilator View Post
It's also an opportunity to de-emphasize the Lincoln brand and create sub-brands. One of the reasons most luxury makers use alphanumeric nomenclature is because they have a very large interrelated lineup, but it also focuses attention on the brand instead of the model. In Lincoln's case, it's best to focus on the model since the brand is very weak. And like Buick, Lincoln is only a US and Chinese luxury brand, names work better among those clients. And as Lincoln seeks to capitalize on it's brand of traditional 'retro luxury' and focuses on older customers with longer memories, looking toward the sixties for inspiration is probably best. I'm really digging Lincoln's recommitment to it's core elderly customer, I would definitely resurrect the Town Car and go all-in and try to make the brand as anti-modern as possible.
I don't understand - you complain that Lincoln isn't technologically advanced, etc. etc, and now you're arguing that they should stand still?
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post #143 of 146 (permalink) Old 11-01-2017, 11:43 AM
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Re: Is Lincoln is Ready to Toss the Alphabet Soup? UPDATE post#136

Quote:
Originally Posted by Assimilator View Post
It's also an opportunity to de-emphasize the Lincoln brand and create sub-brands. One of the reasons most luxury makers use alphanumeric nomenclature is because they have a very large interrelated lineup, but it also focuses attention on the brand instead of the model. In Lincoln's case, it's best to focus on the model since the brand is very weak. And like Buick, Lincoln is only a US and Chinese luxury brand, names work better among those clients. And as Lincoln seeks to capitalize on it's brand of traditional 'retro luxury' and focuses on older customers with longer memories, looking toward the sixties for inspiration is probably best. I'm really digging Lincoln's recommitment to it's core elderly customer, I would definitely resurrect the Town Car and go all-in and try to make the brand as anti-modern as possible.
So you're doing satire full time now?
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post #144 of 146 (permalink) Old 11-01-2017, 04:43 PM
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Re: ReNEWed RUMOR: Is Lincoln is Ready to Toss the Alphabet Soup?

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Originally Posted by 2b2 View Post
^
Hmmm ... Town Car. Why not? Especially if it has retro-modern styling (and is sized) like the Lincolnesque 2018 Toyota Century.


http://autoweek.com/gallery/tokyo-mo...kyo-motor-show
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Last edited by glyphics; 11-01-2017 at 04:48 PM.
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post #145 of 146 (permalink) Old 11-01-2017, 09:41 PM
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Re: ReNEWed RUMOR: Is Lincoln is Ready to Toss the Alphabet Soup?

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Hmmm ... Town Car. Why not? Especially if it has retro-modern styling (and is sized) like the Lincolnesque 2018 Toyota Century.
imho, a limo is a limo, whether driven in town or roadtripped from town to town.
*IF* it was electric, this would be my idea of a "town car":

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Last edited by 2b2; 11-01-2017 at 09:56 PM.
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post #146 of 146 (permalink) Old 11-01-2017, 10:09 PM
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Re: ReNEWed RUMOR: Is Lincoln is Ready to Toss the Alphabet Soup?

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Originally Posted by glyphics View Post
Hmmm ... Town Car. Why not? Especially if it has retro-modern styling (and is sized) like the Lincolnesque 2018 Toyota Century.


http://autoweek.com/gallery/tokyo-mo...kyo-motor-show
Exactly, and they know they have customers for that type of product in the US and China and it would cement their commitment to their core clientele (livery and retiree).
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