Is Lincoln is Ready to Toss the Alphabet Soup? UPDATE post#136 - Page 3 - Ford Inside News Community
 89Likes
Reply
 
LinkBack Thread Tools
post #21 of 146 (permalink) Old 04-21-2015, 08:23 PM
Ford Explorer
 
Andrew L's Avatar
 
Join Date: Dec 2008
Location: St. Petersburg, FL
Posts: 5,920
Send a message via AIM to Andrew L
Re: Is Lincoln is Ready to Toss the Alphabet Soup?

Where are the Ford 'fanbois' who were beating their chest saying MK was the be all end all for naming schemes?

I have been saying this from day one I am so glad they are (hopefully) ditching the MK names.

These brands have names:
Porsche
Alfa Romeo
Maserati
Aston Martin
Rolls Royce
Bentley

These brands don't:
BMW
Mercedes-Benz
Audi
Jaguar
Cadillac
Volvo
Acura
Lexus
Infiniti

The higher end brands have names or as JDN says "Romantic" names. Nice to see Lincoln taking the "high" road and returning to names.

Current Car: 2013 Lincoln MKZ Hybrid Reserve Ice Storm 2.0h CVT
Previous Cars
2008 Ford Focus SE Sedan White 2.0L Duratec I4 4 Speed Automatic
2004 Lincoln LS V6 Luxury Cashmere Tri-Coat 3.0L Duratec V6 5 Speed Automatic with SST
1999 Mercury Sable LS Premium Toreador Red Clear Coat Metalic 3.0L Duratec V6 4 Speed Automatic
Andrew L is online now  
Sponsored Links
Advertisement
 
post #22 of 146 (permalink) Old 04-21-2015, 09:08 PM
Ford Mondeo
 
Dequindre's Avatar
 
Join Date: Nov 2013
Posts: 1,214
Re: Is Lincoln is Ready to Toss the Alphabet Soup?

New question: Will the MKZ be renamed "Zephyr" in the refresh, or will it soldier on as the MKZ until a totally redesigned car comes along?

Because the MKZ will have Lincoln's new face, which will surely be associated with the Continental, it may not be a bad idea to go with the Zephyr name early!

__________________________________________________ _______________
Dequindre is offline  
post #23 of 146 (permalink) Old 04-21-2015, 09:11 PM
Ford Explorer
 
wingsnut's Avatar
 
Join Date: Mar 2007
Posts: 10,773
Re: Is Lincoln is Ready to Toss the Alphabet Soup?

Zephyr name sucks. Leave that one out of whatever decision they make.
And I am on the fence. Never had a problem with letters, but it seems to be quite the lightening rod, so, why not.

**********************

To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
wingsnut is offline  
 
post #24 of 146 (permalink) Old 04-21-2015, 09:23 PM
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Is Lincoln is Ready to Toss the Alphabet Soup?

Quote:
Originally Posted by nruggiero View Post
I think separating cars & utilities into two collections/sub-brands might be a good idea. Luxury brands in other industries use a strategy like that (Rolex). So, why not take advantage of Lincoln's two most iconic nameplates (Continental and Navigator) for the names of the sub-brands?

For Example:

Continental Collection
Continental Metro - compact sedan and coupé
Continental Cosmopolitan - midsize sedan and coupé
Continental Town Car - full-size sedan
Continental Mark IX - full-size coupé

Navigator Collection
Navigator Submariner - sub-compact utility
Navigator Atlas - compact utility
Navigator Aviator - midsize utility
Navigator Yacht-Master - full-size utility
for the thoughtfulness & originality & inspiration...

now (+ partly due to the StarShadow™ grille design) I'm thinking of 3 (THREE) 'lines' of vehicles
über cars = Conti(s) & LincStangs (StarShadow™ grille)
über Cuv/Suvs = Navigator, Aviator (, & Aviator-Sport) (something else)
MK-Series = X, (X-Sport,) Z, & MARK375 (Max's horizontal slats w-or-w/o split)

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
2b2 is offline  
post #25 of 146 (permalink) Old 04-21-2015, 09:26 PM
Ford Mondeo
 
Dequindre's Avatar
 
Join Date: Nov 2013
Posts: 1,214
Re: Is Lincoln is Ready to Toss the Alphabet Soup?

Quote:
Originally Posted by wingsnut View Post
Zephyr name sucks. Leave that one out of whatever decision they make.
And I am on the fence. Never had a problem with letters, but it seems to be quite the lightening rod, so, why not.
Zephyr would be a great fit because it's unique, and there is already a bit of recognition with the "Z" in "MKZ".

__________________________________________________ _______________
Dequindre is offline  
post #26 of 146 (permalink) Old 04-21-2015, 09:37 PM
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Is Lincoln is Ready to Toss the Alphabet Soup?

Quote:
Originally Posted by Andrew L View Post
Where are the Ford 'fanbois' who were beating their chest saying MK was the be all end all for naming schemes? ..
oo OO!!
WELL, for some of them...

Quote:
Originally Posted by Andrew L View Post
...These brands have names:
Porsche...
just-imho... "911" is Not a NAME

Quote:
Originally Posted by Andrew L View Post
...The higher end brands have names or as JDN says "Romantic" names...
exactly
see my previous post

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
2b2 is offline  
post #27 of 146 (permalink) Old 04-21-2015, 09:40 PM
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Is Lincoln is Ready to Toss the Alphabet Soup?

Quote:
Originally Posted by DetroitBORG View Post
I think Lincoln is just stuck, they are desperate to do whatever works even if it seems like a hodgepodge of ideas right now with no clear overall vision...
I have an easy solution
ANYthing that *I* like I call logical and visionary-or-Classic

Quote:
Originally Posted by DetroitBORG View Post
...The Continental ... visually it has very little relation to any Continental in the past and is really a totally original look for Lincoln that is launching a complete identity change for the brand...
pretty sure I typed this before but
I DO see a visual lineage from the mid-50's MkII to the Kennedy Conti to the new Concept

Quote:
Originally Posted by DetroitBORG View Post
...It's a brilliant marketing move and hard to pass up, but it only works if the name is "Continental". This is a good way to launch a major new visual identity since everybody is now paying attention. It's one of those moments in history where everything falls into place through smart decision making, which gives me some hope that these people know what they are doing...
I cannot BE convinced that resurrecting the Continental NAME isN'T pre-mature - until details/specs of the Production version come out

*I* was perfectly willing to wait for D6/CD6

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
2b2 is offline  
post #28 of 146 (permalink) Old 04-21-2015, 11:49 PM
Ford Focus
 
Join Date: Nov 2013
Posts: 127
Re: Is Lincoln is Ready to Toss the Alphabet Soup?

Quote:
Originally Posted by 2b2 View Post
just-imho... "911" is Not a NAME
Porsche 911 Carrera is the actual name.

Quote:
Originally Posted by 2b2 View Post
I cannot BE convinced that resurrecting the Continental NAME isN'T pre-mature - until details/specs of the Production version come out

*I* was perfectly willing to wait for D6/CD6
*I* was right there with you waiting.
C00KIE M0NSTER is offline  
post #29 of 146 (permalink) Old 04-21-2015, 11:53 PM
Ford Sport Ka
 
jesster1228's Avatar
 
Join Date: Jan 2015
Location: SoCAL
Posts: 46
Smile Re: Is Lincoln is Ready to Toss the Alphabet Soup?

Quote:
Originally Posted by falcon lover View Post
Yes! I want the names back. If you need some help, Lincoln, i can do it:

Zephyr
Premier
Capri
Mark (of course for a coupe!)
Town Car
Versailles
Aviator
Navigator
Futura (remember the concept car from Lincoln that became in the Batman car?)
For me, Zephyr and Capri are from Mercury, Premier is an Eagle (Dodge Monaco), and Futura is a sporty Ford Fairmont. Using Versailles would be like Cadillac reviving the Cimarron name. I could go either way with the MK names. The only problem I have with them is MKC could sound like MKZ and MKX sounds like MKS if you're not speaking clearly.

About the Continental Concept not looking like classic Continentals... At first I thought that, too. Then I realized the 70's Continentals didn't look like the 60's Continentals that didn't look like 50's Continentals and so on. I think it's more about exuding class and elegance and having more presence on the road compared to the competition.

And suicide doors... They look cool but trying to get people in to the front and rear doors while in a parking space would be difficult.

Sorry, got a little off subject.

2010 Lincoln MKS Elite
2006 Lincoln Navigator Ultimate
2012 Mercedes Benz E350
jesster1228 is offline  
post #30 of 146 (permalink) Old 04-22-2015, 12:43 AM
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Is Lincoln is Ready to Toss the Alphabet Soup?

^ s &
Quote:
Originally Posted by jesster1228 View Post
...Sorry, got a little off subject.
s'ok as long as you're talking about cars (any cars) & not fonts

Quote:
Originally Posted by C00KIE M0NSTER View Post
Porsche 911 Carrera is the actual name...
are All 911s Carreras?

Quote:
Originally Posted by C00KIE M0NSTER View Post
*I* was right there with you waiting.

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
2b2 is offline  
Sponsored Links
Advertisement
 
Reply

Tags
alphabet, lincoln, ready, soup, toss

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome