Join Date: May 2013
Location: Randallstown MD
Re: Is Lincoln is Ready to Toss the Alphabet Soup?
The problem is the last letter in the MK naming structure doesn't help you determine what size or type of vehicle that you are getting. Outside of us and Ford, knowone else understands the name. I can easily look at BMW/MB/Audi names and determine what type of vehicle and size. As much as I hate Cadillac following the Germans, their new naming structure is one that I agree with and understand. Lincoln should stick with the MK names but instead of using a letter, use a number.
I agree with Borg that Lincoln only has a few names in their history that are actually prestigious and worth still using. Like Wings said, I hated Zephyr and everytime I see one on the road, it reminds me of Lincolns badge only engineering days.
AndrewL, thanks for the history lesson, I didn't know Lincoln had all those names at one point.