Lincoln opens Experience Center in Newport, Cali - Page 2 - Ford Inside News Community
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post #11 of 33 (permalink) Old 07-24-2016, 04:55 PM Thread Starter
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Re: Lincoln opens Experience Center in Newport, Cali

^-but
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Originally Posted by glyphics View Post
...That's why, only now, Ford is furiously (I hope) developing new platforms...
...or............a more Modern replacement for (ugh) platforms

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...Lincoln has done "designer" before and that approach is valid and needed but, with the proper philosoforms and drivetrains, "sporty" does not have to be thrown out with the bathwater.
• all in favor of appearance pkgs sorta-similar to ancient Designer Series
• prefer they do it all IN HOUSE
• [BL], [WL], + even something else as hinted by the Z's PerformancePkg's interior & BlackDiamond paint
• & I'd like some AppearancePkg(s) for/by/from all the NUMEROUS electrified Lincolns I keep ranting for
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post #12 of 33 (permalink) Old 07-26-2016, 12:43 AM
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Re: Lincoln opens Experience Center in Newport, Cali

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• all in favor of appearance pkgs sorta-similar to ancient Designer Series
• prefer they do it all IN HOUSE
• [BL], [WL], + even something else as hinted by the Z's PerformancePkg's interior & BlackDiamond paint
• & I'd like some AppearancePkg(s) for/by/from all the NUMEROUS electrified Lincolns I keep ranting for
For those who want just a little bit "more," there seems to be a market that supports Alpina, Renntech and Brabus. Why not some aftermarket shops supported by Lincoln, like the old Saleen was for Ford (please no fake vinyl ragtops, I mean appearance and performance)?
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post #13 of 33 (permalink) Old 07-27-2016, 05:16 PM Thread Starter
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Re: Lincoln opens Experience Center in Newport, Cali

^ and maybe someday it could include/become neo-coachbuilt customization...

...I'm remembering an episode of the Chip Foose tv show where he designed and constructed a replacement lower fascia (fiberglass but original is plastic anyway = why not ...& affordable)
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post #14 of 33 (permalink) Old 08-01-2016, 12:58 AM Thread Starter
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Re: Lincoln opens Experience Center in Newport, Cali

Lincoln meets shoppers at the mall
AutomotiveNews

Nick Bunkley - July 30, 2016

...The brand has opened a gallery called the "Lincoln Experience Center" at Fashion Island, a chic outdoor mall with towering palm trees and a dancing marble fountain in tony Newport Beach, Calif. Visitors can sit in Lincoln vehicles and explore the latest technology while sipping a complimentary tea or espresso.

Interested in taking the next step? There's a private room to Skype with a salesperson at a nearby dealership to arrange a test drive. The dealer would then handle everything related to the purchase process, so Lincoln helps provide leads but doesn't step on its retailers' toes...

More galleries
...Lincoln plans to open another gallery next year in Frisco, Texas, in a shopping and entertainment district that's part of the Dallas Cowboys' new headquarters. Ford Motor Co. paid for naming rights to the Cowboys' training facility, which will be called the Ford Center at the Star and includes a 12,000-seat domed stadium to serve as the home field for Frisco's high schools.

Lincoln has not announced the Frisco gallery, but details about its location at the Cowboys campus and 2017 opening date were hidden in the coding on lincolnexperiencecenter.com. Lincoln also is considering locations in Miami and New York City, two people with knowledge of the plan said.

'Coastal momentum'
Lincoln has been pushing particularly hard to make some noise on the import-dominated West and East coasts. It said sales rose 28 percent last year in California and 17 percent in Florida, compared with gains of 7.1 percent nationwide for the brand and 7.7 percent for all luxury brands. In the first half of 2016, Lincoln said its U.S. sales rose 13 percent, with half of that growth coming from California, Florida, New York, New Jersey and Massachusetts.

...The California gallery, in the same corner of Fashion Island as a Tesla showroom, has been open since early July. Its website lists special events, including live music, sculpting, jewelry fitting and pasta making.

Salespeople at Tuttle-Click Lincoln, a dealership 12 miles to the east in Irvine, have taken customers to Fashion Island to see the new Continental sedan, which goes on sale this fall.

"Every consumer that I speak to that's been there, they come back raving about the hospitality," said Sean McCartney, the dealership's general manager. "It looks, smells and tastes like luxury when you walk in there."

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post #15 of 33 (permalink) Old 10-16-2016, 11:26 PM
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Lincoln Brass is Smiling Again

Lincoln Brass is Smiling Again
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Focus on customer experiences begins to turn heads

Nick Bunkley
DETROIT -- Lincoln programs its vehicles to embrace approaching drivers by pleasantly brightening the headlights, projecting a "welcome mat" by each door and making the handles glow in a color that complements the exterior paint. Upon entry, the center stack lights up in a meticulously designed progression and the start button pulses invitingly.

"We went through exactly what the sequence is, how long does it take?" Kumar Galhotra, the president of Lincoln, said in an interview last week. "It's a smile from the car. It's a very warm experience as you're approaching, how the car comes to life. A lot of thought went into each one of the steps in that sequence."

Lincoln's effort to claw its way back onto customers' shopping lists is as much about customers' experiences with their vehicles as the vehicles themselves. That focus has a brand once given up for dead -- "You might as well sprinkle holy water. It's over," former General Motors CEO Dan Akerson declared of Lincoln in 2011 -- on the upswing again.

From 1998, Lincoln's sole year as the top-selling U.S. luxury brand, through 2013, it gained share among luxury buyers just once, according to the Automotive News Data Center. Now Lincoln is on pace for its second market-share gain in three years, with sales up 8.7 percent this year through September, vs. a 0.5 percent decline for luxury brands overall.

The turnabout has Galhotra and other Lincoln executives smiling as wide as the new Continental sedan, of which Lincoln tallied 775 sales last month.

"Traditionally the focus has been product, product, product -- and only product," said Galhotra, who has led the brand since mid-2014.

Product is a huge part of the resurgence, but customer experience is where Lincoln, which currently ranks eighth in sales out of 13 luxury brands (including Hyundai's newborn Genesis), aims to differentiate itself. In June, it introduced the industry's only free pickup and delivery service, allowing customers to have their vehicle serviced without leaving home or work.



Already, Lincoln's nationwide network of drivers, which includes employees of a third-party valet provider called RedCap, has logged 10,000 trips, Galhotra said.

"It is expensive," he said, "but it helps us build the brand."

The service aims to build on big improvements that Lincoln has made in customer loyalty. Data from the research firm IHS Markit show that Lincoln has gone from below-average loyalty rates in 2013, when just 42.5 percent of customers who bought a new vehicle elected to stick with Lincoln, to above average this year, at 55.1 percent. The figures account for sales from January through July of each year.

"To make that type of a move up within the luxury market, that's impressive," said Tom Libby, IHS Markit's manager of loyalty solutions and industry analysis. "Everything else being equal, why would a BMW or a Mercedes owner consider another brand? So you need to offer something over and above."

Lincoln hopes owners are so thrilled by the pickup service that they talk up the brand to family and friends. It's also experimenting with ways to show off its improved product lineup and engage customers outside the dealership setting.

More than 15,000 people have stepped into the first Lincoln Experience Center, an outpost that opened in July at the high-end Fashion Island shopping center in Newport Beach, Calif. Galhotra said surveys show that visitors left with greatly improved opinions of the brand, in some cases returning several more times to browse, have some coffee or just relax.

Lincoln plans to open a second experience center outside Dallas in the spring.

"Obviously, not every visit leads to a sale, and it can't, but every visit does build a relationship," Galhotra said. "It's about building a relationship with customers over time, so when they are in the marketplace to purchase a car the odds of them considering Lincoln would be substantially higher."

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post #16 of 33 (permalink) Old 10-16-2016, 11:43 PM
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Re: Lincoln Brass is Smiling Again

Great read. Thanks bloggin.
That 'holy water' quote from Akerson really made me angry back then. It was pretty low, coming form another American automaker exec. I have no issue with some wholesome and competitive smack talk in this industry. but that was a deep scar, kicking the brand when they were down and then rubbing their face in it. Why not take the high road?

Anyway, I am pretty excited hearing that sales might already be healthier than anticipated. Between the updated Z and this new Conti, I think we can expect a continued Lincoln resurgence, like we have seen for the last several years. Just as the new production Nav is revealed early next year, which should help brighten the spot light over the entire brand.

I too am smiling again.

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post #17 of 33 (permalink) Old 10-17-2016, 12:01 PM
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Re: Lincoln Brass is Smiling Again

I think with the current market being SUV crazy the all new Navigator will great a great reception as well as when the MKC gets updated and the impending Aviator.
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post #18 of 33 (permalink) Old 10-17-2016, 12:22 PM
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Re: Lincoln Brass is Smiling Again

Has anyone followed sales of compact CUV’s like the MKC closely? IOW, is the MKC really suffering relative to other similar priced compact CUV’s? I think any sales compromises come directly from the fact it is a bit too compact, and that Ford sells a very attractive Titanium trim Escape for less. And honestly, as mentioned, it is the combined sales that matter, so less of an issue IMO. And I don’t see much by way of big incentive spending on it, so that means something positive. They can always ‘triple’ incentives, when really needed. But, yeah, an update is needed, but hardly a concern, as some lose the shorts over it.

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post #19 of 33 (permalink) Old 10-17-2016, 12:40 PM
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Re: Lincoln Brass is Smiling Again

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Originally Posted by wingsnut View Post
Has anyone followed sales of compact CUV’s like the MKC closely? IOW, is the MKC really suffering relative to other similar priced compact CUV’s? I think any sales compromises come directly from the fact it is a bit too compact, and that Ford sells a very attractive Titanium trim Escape for less. And honestly, as mentioned, it is the combined sales that matter, so less of an issue IMO. And I don’t see much by way of big incentive spending on it, so that means something positive. They can always ‘triple’ incentives, when really needed. But, yeah, an update is needed, but hardly a concern, as some lose the shorts over it.
Added Escape just for comparison.

MKC Sales: X3 Sales: Q3 Sales: Escape Sales:
2014- 13,077 33,824 3654 306,212
2015- 24,590 31,924 13,229 306,492
2016- 18,786 31,003 14,444 234,764
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post #20 of 33 (permalink) Old 10-17-2016, 12:43 PM
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Re: Lincoln Brass is Smiling Again

^
thanks. That was quick. Care to add Nx sales too?

And wow, total sales is huge

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