Media.Lincoln.com | Sep 20, 2016 | Dallas
Next Lincoln Experience Center in Dallas
Offers Relaxed Way to Learn About Brand, Vehicles
• The multi-use Lincoln Experience Center will open on the site of The STAR in Frisco, the Dallas Cowboys World Corporate Headquarters and practice facility, in spring of 2017
• The Lincoln Experience Center strengthens The Lincoln Motor Company’s connection to the Dallas-Fort Worth metroplex (DFW); earlier this year, The Lincoln Motor Company became the official luxury vehicle of the Dallas Cowboys
• This is the second Lincoln Experience Center; the first opened in July at Fashion Island in Newport Beach, Calif.; the centers are part of Lincoln’s largest investment in personalized client services and experiences – The Lincoln Way...
...The multi-use center will offer people new to The Lincoln Motor Company the opportunity to learn more about the brand in a convenient, luxurious environment. Guests can relax in the connectivity lounge, discover the design inspiration behind the different Lincoln cars and SUVs or customize their perfect vehicle...
Building on success
The first Lincoln Experience Center opened in July at Fashion Island on Newport Beach, Calif., with a focus on personalized, community-oriented experiences. In the first 75 days, about 15,000 guests have visited, and nearly 90 percent are more likely to purchase a Lincoln as a result of their visit.
The onsite events – showcasing local musicians and artists – have been hits, with seats filled for all five events held since the opening. Test drives also have been successful, with several hundred test drives of distinctive Lincoln vehicles like the 2017 Lincoln MKZ and the all-new Continental already conducted.
The success in California serves as a blueprint for Texas – but the center will have a style all its own...
The Lincoln Way
...Future initiatives of The Lincoln Way include a dedicated app that provides clients with even easier access to existing services and a suite of new services, like parking solutions and other commerce services relevant to a luxury client. The Lincoln Miles leasing service – which allows clients to monitor miles via a mobile app and web site and earn rewards based on unused miles at the end of the lease – is currently being piloted...