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Lincoln opens Experience Center in Newport, Cali
Lincoln opens Experience Center in Newport, Cali
DetroitNews

Lincoln Motor Co. recently opened a 5,200-square-foot experience center in a swanky shopping center in Newport Beach, California, that it hopes will draw more people to the brand.
Guests can use the center to casually browse Lincoln vehicles, customize their own car and set up an appointment with the closest dealer to buy it, or just relax with a free cup of coffee. It’s situated at Fashion Island in Newport Beach, an upscale, open-air shopping center with stores ranging from Louis Vuitton and Neiman Marcus to Forever 21 and Cheesecake Factory...
...The Lincoln experience center is part of the brand’s expanded “Lincoln Way” initiative to provide personalized luxury services...
Lincoln @ facebook
DetroitNews
Lincoln Motor Co. recently opened a 5,200-square-foot experience center in a swanky shopping center in Newport Beach, California, that it hopes will draw more people to the brand.
Guests can use the center to casually browse Lincoln vehicles, customize their own car and set up an appointment with the closest dealer to buy it, or just relax with a free cup of coffee. It’s situated at Fashion Island in Newport Beach, an upscale, open-air shopping center with stores ranging from Louis Vuitton and Neiman Marcus to Forever 21 and Cheesecake Factory...
...The Lincoln experience center is part of the brand’s expanded “Lincoln Way” initiative to provide personalized luxury services...
Lincoln @ facebook
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Last edited by 2b2; 07-19-2016 at 07:15 PM.
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Re: Lincoln opens Experience Center in Newport, Cali
and a new(?) website...
www.LincolnExperienceCenter.com/
hope this leads to a new/better configurator!!
www.LincolnExperienceCenter.com/
hope this leads to a new/better configurator!!
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Re: Lincoln opens Experience Center in Newport, Cali
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Re: Lincoln opens Experience Center in Newport, Cali
Build your own (digital) Lincoln at new showroom in Newport Beach
L A Times
By Bradley Zint - July 20, 2016

Seeking new customers in Southern California's luxury car market, Lincoln Motor Co. has opened a new showroom at Newport Beach's Fashion Island where potential buyers can sip free coffee and digitally create their own cars.
Dubbed the Lincoln Experience Center, the 5,200-square-foot space near Macy's is the Michigan-based company's first such facility in the United States. Managers say visitors will experience a "quiet luxury" personalized for them...
...The center, which includes a cafe with free beverages and a sitting lounge, showcases new Lincoln vehicles and seeks to build on the company's growth of the past four years, which includes four new models...
...Nearby is a giant touch screen that digitally creates a customized car. Users can choose everything from the tires and body style to the interior colors and materials. Near the screen is a wall with the design materials magnetically attached so buyers can see them up close.
A separate room promotes Lincoln's Black Label program, which offers additional customization. The room also demonstrates the Revel car stereo system.
When customers are ready to inquire about buying, the center can connect them to area dealerships and arrange test drives.
Frick said the Lincoln Experience Center has had soft openings in recent weeks, with an estimated 4,000 visitors so far.
The center also will host events that have nothing to do with cars, the first of which is July 28, about pairing wine and cheese.
The center is open from 10 a.m. to 9 p.m. Mondays through Fridays, 10 a.m. to 8 p.m. Saturdays and 11 a.m. to 7 p.m. Sundays.
For more information, visit www.lincolnexperiencecenter.com or call (844) 236-3174.
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L A Times
By Bradley Zint - July 20, 2016
Seeking new customers in Southern California's luxury car market, Lincoln Motor Co. has opened a new showroom at Newport Beach's Fashion Island where potential buyers can sip free coffee and digitally create their own cars.
Dubbed the Lincoln Experience Center, the 5,200-square-foot space near Macy's is the Michigan-based company's first such facility in the United States. Managers say visitors will experience a "quiet luxury" personalized for them...
...The center, which includes a cafe with free beverages and a sitting lounge, showcases new Lincoln vehicles and seeks to build on the company's growth of the past four years, which includes four new models...
...Nearby is a giant touch screen that digitally creates a customized car. Users can choose everything from the tires and body style to the interior colors and materials. Near the screen is a wall with the design materials magnetically attached so buyers can see them up close.
A separate room promotes Lincoln's Black Label program, which offers additional customization. The room also demonstrates the Revel car stereo system.
When customers are ready to inquire about buying, the center can connect them to area dealerships and arrange test drives.
Frick said the Lincoln Experience Center has had soft openings in recent weeks, with an estimated 4,000 visitors so far.
The center also will host events that have nothing to do with cars, the first of which is July 28, about pairing wine and cheese.
The center is open from 10 a.m. to 9 p.m. Mondays through Fridays, 10 a.m. to 8 p.m. Saturdays and 11 a.m. to 7 p.m. Sundays.
For more information, visit www.lincolnexperiencecenter.com or call (844) 236-3174.
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Re: Lincoln opens Experience Center in Newport, Cali
Is this traditional Lincoln experience, or the new Lincoln experience? I'm guessing it's the new experience otherwise they'd have placed this in a nursing home!

Re: Lincoln opens Experience Center in Newport, Cali
Quote:
Originally Posted by SP1966
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Is this traditional Lincoln experience, or the new Lincoln experience? I'm guessing it's the new experience otherwise they'd have placed this in a nursing home!


Re: Lincoln opens Experience Center in Newport, Cali
Classic & posh luxury doesn't have to equal "old" luxury. I'm sincerely loving their quiet luxury approach. Very smart having it in a shopping Plaza next to Louis Vuitton. I'd love to see Lincoln become a "designer luxury" type brand and not a sports brand like BMW.
Current Car: 2017 Lincoln MKZ Hybrid
Recent Previous Cars:
2016 Lincoln MKZ Hybrid
2015 Lincoln MKC
2013 Ford Edge
Re: Lincoln opens Experience Center in Newport, Cali
Quote:
Originally Posted by AllenLincoln93
View Post
Classic & posh luxury doesn't have to equal "old" luxury. I'm sincerely loving their quiet luxury approach. Very smart having it in a shopping Plaza next to Louis Vuitton. I'd love to see Lincoln become a "designer luxury" type brand and not a sports brand like BMW.
Current Car: 2013 Lincoln MKZ Hybrid Reserve Ice Storm 2.0h CVT
Previous Cars
2008 Ford Focus SE Sedan White 2.0L Duratec I4 4 Speed Automatic
2004 Lincoln LS V6 Luxury Cashmere Tri-Coat 3.0L Duratec V6 5 Speed Automatic with SST
1999 Mercury Sable LS Premium Toreador Red Clear Coat Metalic 3.0L Duratec V6 4 Speed Automatic
2008 Ford Focus SE Sedan White 2.0L Duratec I4 4 Speed Automatic
2004 Lincoln LS V6 Luxury Cashmere Tri-Coat 3.0L Duratec V6 5 Speed Automatic with SST
1999 Mercury Sable LS Premium Toreador Red Clear Coat Metalic 3.0L Duratec V6 4 Speed Automatic
Re: Lincoln opens Experience Center in Newport, Cali
And the Cartier editions as well!
I think that would actually be cool. When Lincoln reestablishes itself a bit more, I think it would be cool for them to partner with some designer brands to offer limited edition designer Black Label themes.
I think that would actually be cool. When Lincoln reestablishes itself a bit more, I think it would be cool for them to partner with some designer brands to offer limited edition designer Black Label themes.
Current Car: 2017 Lincoln MKZ Hybrid
Recent Previous Cars:
2016 Lincoln MKZ Hybrid
2015 Lincoln MKC
2013 Ford Edge
Focus RS WRC
Join Date: Dec 2012
Posts: 866
Re: Lincoln opens Experience Center in Newport, Cali
Quote:
Originally Posted by AllenLincoln93
View Post
Classic & posh luxury doesn't have to equal "old" luxury. I'm sincerely loving their quiet luxury approach. Very smart having it in a shopping Plaza next to Louis Vuitton. I'd love to see Lincoln become a "designer luxury" type brand and not a sports brand like BMW.
Lincoln has done "designer" before and that approach is valid and needed but, with the proper platforms and drivetrains, "sporty" does not have to be thrown out with the bathwater.
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