The New Lincoln MKZ Officially Launches in China, Evolving Luxury Experience in the Midsize Premium Sedan Segment
BEIJING, July 18, 2016 – Lincoln, an iconic luxury automotive brand with a heritage linked to presidents, royalty and movie stars, today officially launched the midsize premium sedan, the new Lincoln MKZ in Beijing.
The newly upgraded Lincoln MKZ, imported from North America, is available in four trim series: the Premiere, the Select, the Reserve and the Preferred, priced at RMB 284,800, RMB 304,800, RMB 332,800 and RMB 388,800 respectively.
The midsize premium sedan segment is one of the largest in China’s luxury auto market. Accounting for around 20 percent of the market, it is expected to grow about 84 percent in volume by 2025. Since its introduction to China in late 2014, the Lincoln MKZ has proven to be increasingly competitive in the premium sedan segment.
To enhance the personalized driving and passenger experience, Lincoln has added eleven new features and numerous premium upgrades, from the texture of a dial, to ground-breaking connectivity technology and concert-level audio system.
“Since its Asia debut at Auto China 2016, the new Lincoln MKZ has gained a great deal of customer interest and positive feedback,” said Amy Marentic, President of Lincoln China. “With its distinctive design, intuitive technologies and effortless performance, we believe the new Lincoln MKZ will continue to be a competitive entry in the segment, while exceeding the expectations of the new generation of luxury customers.”
Bringing Quiet Luxury to Life
The new Lincoln MKZ exemplifies the brand philosophy of Quiet Luxury, a truly human, personally-tailored experience and the next phase of The Lincoln Way.
The new Lincoln MKZ provides a spirit of modernity and progressivism, without being overstated or aggressive. The all-new signature grille adds an elegant, dynamic and progressive charisma to the nameplate. The 1.4-square-meter, fully retractable panoramic glass roof offers the largest-in-class open air roof among sedans. The 2.0-liter, turbocharged engine has been enhanced to provide a more refined driving experience. Adding to the technology story, the new Lincoln MKZ has Adaptive Cruise Control and Auto Hold to help you relax during heavy traffic congestion.
The new Lincoln MKZ is the first Lincoln nameplate with the SYNC® 3 plus the all-new MyLincoln Mobile App suite of technology. Through SYNC® 3, users can connect their cellphones with the vehicle's infotainment system through a friendlier interface with a faster response time. With the new MyLincoln Mobile App, vehicle owners can remotely lock or unlock their vehicles, control the air conditioning and check routine maintenance records.
more at: http://www.lincoln.com.cn/en/press-r...=1249241945519