Re: Lincoln China nearly triples sales in Q3
As much as the conversation has been between ($44k)Continental and ($53k)CT6, the true American competition from Cadillac for the Continental is the ($45k)CTS. Cadillac with it's several year head start, has already created their vehicle for the segment(CTS) the late coming Continental is now competing in. CT6 is now reaching higher for S-Class/7-Series RWD long wheelbase customers. Lincoln already has plans for a true CT6/S-Class/7-Series competitor in the upcoming years.
CTS is due for a replacement soon, as it's sales have been dropping steadily from a high of 55k in 2011 to a low of 19k in 2015. With 2016 expected to be about 15k. However, Continental clearly out does the CTS in every aspect. The expectation is that Continental outsells CTS in November and and December.
What i want to see is back to back test drives of the Continental and 5-Series/E-Class for the impressions of consumers missing the luxury+power that Continental offers.