Lincoln Continental Ad Campaign - Page 2 - Ford Inside News Community
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post #11 of 41 (permalink) Old 12-19-2016, 04:36 PM
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Arrow Re: Lincoln Continental Ad Campaign

Decent commercial, but I'm not buying Matthew Mcconaughey; I wish they showed more of the car for more than a split second per frame.
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post #12 of 41 (permalink) Old 12-19-2016, 04:44 PM
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Re: Lincoln Continental Ad Campaign

^ imho, it's just an introduction


Lincoln Uses Beauty, Drama and Authenticity for New Continental Campaign with Matthew McConaughey
at.Ford.com

Dec-19-2016


...“Entrance,” a new television spot for the “That’s Continental” campaign featuring McConaughey was shot on a glimmering glacial plain about 160 miles from Reykjavik, Iceland, with black sand and shallow water offset by a stunning, dark horizon.

The ads were directed by acclaimed Academy Award-winning cinematographer Wally Pfister, known for “The Dark Knight” and the “The Dark Knight Rises.”

According to Jon Pearce, global chief creative officer for Hudson Rouge – the agency that works with Lincoln to produce the television commercials – the Icelandic terrain provides an unforgettable framework for such an impressive car.

Pearce said the conditions were extreme with the crew conducting shoots in raw, unpredictable temperatures and driving rain. But then rainbows would light up the sky.

Click here to read more
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post #13 of 41 (permalink) Old 12-19-2016, 06:36 PM Thread Starter
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Re: Lincoln Continental Ad Campaign

With ads running later this month, Continental should gain momentum for continued rising sales through early 2017.
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post #14 of 41 (permalink) Old 12-19-2016, 07:15 PM Thread Starter
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Re: Lincoln Continental Ad Campaign

DEC 19, 2016 | DEARBORN, MICH.
LINCOLN USES BEAUTY, DRAMA AND AUTHENTICITY FOR NEW CONTINENTAL CAMPAIGN WITH MATTHEW MCCONAUGHEY
Lincoln
- The Lincoln Motor Company traveled to Iceland to shoot new television spots for its flagship vehicle, the 2017 Lincoln Continental
- The pieces – directed by Academy Award-winning cinematographer Wally Pfister – vary in tone
- Timeless, elegant, luxuriously quiet Lincoln Continental offers first-class travel

DEARBORN, Mich., Dec. 19, 2016 – The Lincoln Motor Company traveled to the edge of the Earth to find a backdrop dazzling enough to introduce its timeless, elegant flagship vehicle – the all-new 2017 Lincoln Continental.

“Entrance,” a new TV spot for the “That’s Continental” campaign featuring Matthew McConaughey, was shot on a shimmering glacial plain about 160 miles from Reykjavík, Iceland, with black sand and shallow water offset by a stunning, stark horizon.

This new ad campaign is incredibly important to Lincoln. “It’s fresh, contemporary and very visual,” says John Emmert, group marketing manager, The Lincoln Motor Company.

“While many are familiar with the Continental nameplate, we wanted them to see our all-new flagship in a whole new way,” he continues. “A car as iconic as Continental could only be shot in a unique locale – one not familiar to viewers.”

The ads were directed by acclaimed cinematographer Wally Pfister, known for “The Dark Knight” and “The Dark Knight Rises.” Pfister’s work on “Inception” landed him an Academy Award in 2011.

The Icelandic terrain provides an unforgettable framework for such an impressive car, says Jon Pearce, global chief creative officer for Hudson Rouge.

The conditions were extreme, he recalls, with the crew conducting shoots in raw, unpredictable temperatures and driving rain. But then rainbows would light up the sky. “The clouds would break, the winds would die down, and it would become absolutely beautiful,” says Pearce.

“Entrance” is one of several unconventional spots featuring McConaughey, each of which highlights a distinct quality of the Lincoln Continental. This piece showcases a dramatic, sweeping view of the front of the flagship vehicle.

Some segments of “That’s Continental” were shot in Los Angeles.

“Crafted,” another piece in the campaign, offers a wry take on nontraditional storytelling. And for the first time in a Lincoln ad, McConaughey is featured in the back seat to showcase some of the rear seat amenities available for Continental, including a chauffeur switch. The feature allows a passenger in the rear to move the front passenger seat forward for extra legroom.

View “Crafted” here.

Each narrative stands alone, says Emmert, but a common thread throughout deconstructs any preconceived notions viewers may hold about Lincoln – and the all-new Continental.

“That’s Continental” will begin airing Dec. 31.
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post #15 of 41 (permalink) Old 12-19-2016, 07:35 PM
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Re: Lincoln Continental Ad Campaign

from Lincoln on facebook
original: 3355x1249 (uncropped&wider)
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post #16 of 41 (permalink) Old 12-19-2016, 11:11 PM Thread Starter
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Re: Lincoln Continental Ad Campaign

"Each narrative stands alone, said Emmert, but a common thread throughout deconstructs any preconceived notions viewers may hold about Lincoln and the all-new Continental."

A New Lincoln and New Continental. In a couple of the shots it 'looked' like the Continental is drifting, impressing the concept of being big, bold and powerful.
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post #17 of 41 (permalink) Old 12-20-2016, 08:45 AM
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Re: Lincoln Continental Ad Campaign

Pretty daring to shoot the commercial where any vehicle...even a Mack truck would look small.

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post #18 of 41 (permalink) Old 12-21-2016, 12:24 AM
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Re: Lincoln Continental Ad Campaign

I just found a new desktop background...
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post #19 of 41 (permalink) Old 12-21-2016, 09:04 PM
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Re: Lincoln Continental Ad Campaign

First in a series. I hope they do much better in the next one. Not a big fan of this one.

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post #20 of 41 (permalink) Old 12-21-2016, 10:15 PM Thread Starter
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Re: Lincoln Continental Ad Campaign

Quote:
Originally Posted by wingsnut View Post
First in a series. I hope they do much better in the next one. Not a big fan of this one.
I liked the combo :60 sec spot. But what was odd to me is that when he mentions not ever sitting in the back seat, in the next scene he was already in the cross legged recline saying it would be a shame............but in the next scene, they have him reclining the chair and crossing his leg. Just looks like an error, once you have seen the ad a dozen or more times...lol.

It's almost like an afterthought or executive decision someone made to add the comment about it being a shame scene, without being the one who envisioned the entire storyline of the ad. But possibly deleted another interior shot, like the rear center console with the controls(maybe pressing the massage button).

I think he needed to cross his leg, press massage and then say that it would be a shame.

But I think both will be really good ads, and present the Continental very well in 2017.
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