2014 MKC Leading The Charge For Lincoln! - Ford Inside News Community
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post #1 of 21 (permalink) Old 08-24-2013, 10:08 PM Thread Starter
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2014 MKC Leading The Charge For Lincoln!

Lincoln MKC Leading the Charge for the Blue Ovalís Future Lincoln Products

Itís going to be a busy next couple of years for both Ford, and its upscale arm, Lincoln. Thatís not to say it hasnít been already, as Ford offerings currently pace the compact crossover segment (Escape), mid-sized sedan segment (Fusion), and the all-important hybrid segment (C-Max). For 2014, the Blue Oval Boys are focusing on its two heavyweights; the Mustang and F-Series. Besides those, a redesigned Fiesta is expected to be launched shortly and two more EcoBoost engines are expected to become available in the near future, too.

And then thereís Lincoln. The floundering luxury arm of Ford is in the middle of a brand reinvention, but after debuting the 2013 MKZ, it appears thereís a light at the end of the tunnel. Next up for Lincoln will be to successfully launch the MKC compact crossover, which is built on the same platform as the Ford Escape, but will feature all-new styling cues already seen on the MKZ. There have even been whispers of a Lincoln Continental-like revival and it could include rear-wheel drive. Thatís pure speculation at the moment but we donít think itís a bad idea. In the meantime, Lincoln has been setting modest goals for itself as it tries to get back to where it once was and be relevant again.

With all that being said, hereís a look at where Lincoln is headed in the next couple of years:

MKC: A completely new compact crossover aimed at taking sales away from the Acura RDX, Audi Q5, and BMW X3 is expected to debut later on in 2014. The Lincoln MKC originally debuted at the 2013 North American International Auto Show and includes Lincolnís signature spread-wing grille. A 2.0-liter EcoBoost engine is expected to power the MKC once it comes to market. A hybrid model could very well be a reality, as well.

MKS: A new grille graced the MKSís face for 2013 but more colors and a backup camera are expected to become available for the 2014 model. A redesigned MKS should show up some time in 2016. However, the MKS name may give way to the Continental badge.

MKT: Perhaps the best kept secret at Lincoln, not much is known at all about the future of the MKT and itís unknown if the MKT will go under in the next few years. The MKTís future, along with the Ford Flexís, hangs in the balance.

MKX: A redesigned version is expected to pop up in early 2015 but will be for the 2016 model year. Not much is known about the upcoming MKX except that it will probably be based off of the Ford Edge. If history repeats itself, the Ford offering will arrive in showrooms first followed closely behind by the Lincoln.

MKZ: The vehicle that kick-started it all again for Lincoln, or so it hopes. The MKZ was completely redesigned for the 2013 model year. MKZ hybrid production is getting a boost from 20 percent to 40 percent of all MKZ production. Expect the MKZ to go back under the knife for the 2016 model year.

Navigator: One of Lincolnís many projects currently, a revised version of the Navigator is expected to return later on in 2014 with either Fordís 3.5-liter EcoBoost or a Nano V-6 engine.

For more info on Ford brand vehicles read the full article at automotive.com

Or visit this fordinsidenews article with an updated 2013-2016 Ford Lincoln Timeline from AutoNews
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post #2 of 21 (permalink) Old 08-25-2013, 10:04 AM Thread Starter
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Re: 2014 MKC Leading The Charge For Lincoln!

It seems the article is off on a few aspects of the MKC.

- The larger, longer wheelbase RX, RDX, Q5 and X3 will continue to compete with the larger MKX. The smaller MKC will compete in the new growing global c-segment luxury CUV market, targeting the Q3, X1 and GLA. It should also pull some sales from the larger CUV consumers who really wanted a smaller CUV.

- MKS which is reported to remain $40k+ FWD/AWD will compete with the high volume 5-series and E-Classs and won't become the Continental. The $70k+ large car segment is where the S-Class, 7-Series, A8 and Tesla Model S reside, and where the new Continental would compete.

- The MKT with about 7k annual sales, and the Flex at about 30k that is growing in popularity in CA should remain. They both fill the gap for the wagon. I expect both the next gen MKT and Flex to loose 500-700 lbs, with improved mpg, along with hybrid and plug-in hybrid options.

The MKZ should actually be renewed for MY2017 in 2016 based on Ford's own product launch presentation.

The 2014 Navigator should also get a refreshed front/rear and the same extensive interior upgrades as the 2013 MKS, to help it along until the new MY2017 arrives in 2016.
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post #3 of 21 (permalink) Old 08-25-2013, 04:12 PM
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Re: 2014 MKC Leading The Charge For Lincoln!

Should I take that to mean something bigger and more luxurious is being planned for above the MKS?

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post #4 of 21 (permalink) Old 08-25-2013, 04:41 PM
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Re: 2014 MKC Leading The Charge For Lincoln!

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Originally Posted by cad1cts View Post
Should I take that to mean something bigger and more luxurious is being planned for above the MKS?

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You should take that to mean the author has no idea what he's talking about so rather than research he cribbed from someone else who knows nothing about what he's talking about.
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post #5 of 21 (permalink) Old 08-25-2013, 07:39 PM
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Re: 2014 MKC Leading The Charge For Lincoln!

From 1988 through 2002, Lincoln's large FWD sedan was called Continental. Using the Continental name on the MKS replacement makes perfect sense. Ford isn't going to develop a RWD flagship sedan, and I doubt there will be a Mustang based Lincoln coupe.
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post #6 of 21 (permalink) Old 08-25-2013, 08:18 PM
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Re: 2014 MKC Leading The Charge For Lincoln!

That would be the wrong move. Why bring back the continental as a brand. It means very little to people under 50 IMO. A RWD sedan is needed, but if you are going change the brand image, dump the cars of the past. Not using the new mustang would be a huge error. The brand needs to get sportier.
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post #7 of 21 (permalink) Old 08-26-2013, 12:32 AM
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Re: 2014 MKC Leading The Charge For Lincoln!

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Originally Posted by steffy44 View Post
That would be the wrong move. Why bring back the continental as a brand. It means very little to people under 50 IMO. A RWD sedan is needed, but if you are going change the brand image, dump the cars of the past. Not using the new mustang would be a huge error. The brand needs to get sportier.
IMO Lincoln on its own has very limited ability to climb the luxury brand ladder. That is not the same as saying they can not be successful and make money for Ford. Bringing back the Continental as a stand alone brand, sold by Lincoln makes some sense in that the name is not as damaged, and it has real historic value. If they were to bring it back as I imagine it the cars would be completely unique from Lincoln and Ford from a platform perspective and would have to be built to a standard that would have them competing with the likes of Rolls, Bentley, top of the line S class and the like.

I think if Ford were to do this, and I don't think they will, the Continental brand would bring some prestige to Lincoln and benefit both brands. I've said it before, I don't want to see a Lincoln Continental so long as they're using the MK* names everywhere else. I would however welcome a super prestige Continental by Lincoln!! The difference is subtle, but to my pea brain it makes perfect sense!!

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post #8 of 21 (permalink) Old 08-26-2013, 01:39 AM
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Re: 2014 MKC Leading The Charge For Lincoln!

I see your point. But at this point, I think lincoln, needs to fix the mks, launch a good solid sporty coupe, and then be able to maintain those before they jump and do what you suggest. To me, their biggest problem in the past is that they develop a descent car like the LS and then let it go to pot 3 yrs later.
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post #9 of 21 (permalink) Old 08-26-2013, 01:52 AM
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Re: 2014 MKC Leading The Charge For Lincoln!

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Originally Posted by steffy44 View Post
I see your point. But at this point, I think lincoln, needs to fix the mks, launch a good solid sporty coupe, and then be able to maintain those before they jump and do what you suggest. To me, their biggest problem in the past is that they develop a descent car like the LS and then let it go to pot 3 yrs later.
I agree, and wasn't suggesting that my plan should be a priority at all. As for the LS comment, that has been Ford's modus operandi the past 40 years!! They tease you with a car or two, I'm thinking original Taurus, Aero-T-Bird, then go back to building mediocre at best garbage. I really believe Mulally has brought a long term vision to the companies thinking, or at least I hope he has. You can see it to a point in the focused, yet slow revitalization of Lincoln. The only down side is that unlike with the Ford brand where they aimed for best in class, with Lincoln they seem to be aiming a bit lower.

I think we agree in general.
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post #10 of 21 (permalink) Old 08-26-2013, 08:15 AM
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Re: 2014 MKC Leading The Charge For Lincoln!

O.K. 6 vehicles (either current or upcoming) in Lincoln's product portfolio and ONLY two are cars, anyone else see a problem with this?
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