Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Re: Ford offering dealers up to $200k to stop selling Mercury
Ford aims to complete Mercury dealer talks by year end - Reuters/AutoNews
June 8, 2010 - 12:31 pm ET
UPDATED: 6/8/10 3:49 p.m. ET
CHICAGO (Reuters) -- Ford Motor Co. hopes to wrap talks by year end with the dealers for the Mercury brand it is shutting to focus on its mass-market Ford and luxury Lincoln brands, CEO Alan Mulally said today.
Mulally declined to discuss the expected cost for phasing out the Mercury brand, part of a restructuring that includes an expanded investment in the Lincoln brand lineup. Mercury production is expected to halt in the fourth quarter.
"We don't have a time frame per se, but we are hoping to help everybody through the rest of this year, that is the general time frame," Mulally said after an appearance at the Chicagoland Chamber of Commerce annual meeting...
..."We are pretty much on track with our consolidation," Mulally said. "We have a few too many dealers in some of the larger metropolitan areas, but we are continuing to work with all of our dealers including the Mercury dealers in a collaborative way."
Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz0qOcnUN9g
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