Ford CEO: No current plans for performance hybrids - Ford Inside News Community
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post #1 of 5 (permalink) Old 01-07-2016, 02:48 PM Thread Starter
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Ford CEO: No current plans for performance hybrids

Las Vegas — Ford President and CEO Mark Fields said the automaker doesn’t have current plans to offer a hybrid performance vehicle, despite investing $4.5 billion in electric vehicle research through the end of the decade.

“It really comes down to what the customer wants in that segment,” Fields told The Detroit News in a Wednesday interview at the CES technology trade show. “Never say never, but right now that’s not in our plans.”

Ford said last month it would invest billions of dollars in electric vehicles — including all-electric and plug-in hybrids — and add 13 new EVs by 2020 to give buyers more choices and conform to strict federal fuel-efficiency standards. By 2020, Ford said 40 percent of its nameplates worldwide will be electrified, up from about 13 percent today.

Fields said Ford didn’t include gas-electric hybrid technology in its 2017 GT supercar — which he’s called a showcase for its latest technology — because much of the focus of the GT is on making it lighter, and the battery parts would weigh down the vehicle.

http://www.detroitnews.com/story/bus...-ces/78390536/
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post #2 of 5 (permalink) Old 01-07-2016, 06:53 PM
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Re: Ford CEO: No current plans for performance hybrids

"Fields, in a wide-ranging interview, called Ford’s relatively sluggish stock price “frustrating.”"

I think Ford's stock price is sluggish because Ford is very secretive about announcing any future plans, so investors see Ford as doing very little. Even announcements like the one in this article mean little, because it's too generic. And it's beginning to cause a problem.

The way Ford counts, every trim level of a hybrid is a new 'electric' vehicle, and refreshed models of the same hybrid vehicle is counted as a 'new' vehicle. Which leaves the investor seeing nothing new happening, but more planned spending.

I don't get how all other manufacturers can announce very definite plans for the next 5 years, including models and specific platforms and drivetrains, but Ford can't offer any details.
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post #3 of 5 (permalink) Old 01-08-2016, 01:21 AM
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Re: Ford CEO: No current plans for performance hybrids

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Originally Posted by Bloggin View Post
"Fields, in a wide-ranging interview, called Ford’s relatively sluggish stock price “frustrating.”"

I think Ford's stock price is sluggish because Ford is very secretive about announcing any future plans, so investors see Ford as doing very little. Even announcements like the one in this article mean little, because it's too generic. And it's beginning to cause a problem.

The way Ford counts, every trim level of a hybrid is a new 'electric' vehicle, and refreshed models of the same hybrid vehicle is counted as a 'new' vehicle. Which leaves the investor seeing nothing new happening, but more planned spending.

I don't get how all other manufacturers can announce very definite plans for the next 5 years, including models and specific platforms and drivetrains, but Ford can't offer any details.
So they should telegraph everything they're doing for the next 5 years so everyone knows what they're working on, rather than surprise the competition?

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post #4 of 5 (permalink) Old 01-08-2016, 02:19 AM
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Re: Ford CEO: No current plans for performance hybrids

^ I firmly believe all the big mfgs know (basically) ALL about eachother & even technical details of MOST of what's being worked on

imho a good part of FoMoCo's secrecy simply has to do with the outlook of key/core people (& those they hire)
otoh
even if the Ford Brand retains some 60's/coldwar-isms,
Lincoln might someday be able to swing towards an MB/BMW "you know what we're gonna do and STILL be amazed" situation...

...if the "FLincMoCo" lets them

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post #5 of 5 (permalink) Old 01-08-2016, 09:33 AM Thread Starter
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Re: Ford CEO: No current plans for performance hybrids

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Originally Posted by rmc523 View Post
So they should telegraph everything they're doing for the next 5 years so everyone knows what they're working on, rather than surprise the competition?
I think it is a careful balance act of what they release and when.
But I think we have mostly been in the dark regarding Lincoln, because they really are totally changing their portfolio with product, chassis, style, tech, etc.

Cadillac is not so sensitive, if they are carrying a same basic A&S style throughout their portfolio.

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