Ford Motor Company says as many as one in four cars it sells by 2020 will be electrified.
The company says giving more vehicles electric motors and big batteries is needed to meet tightening fuel economy standards and ease emissions, while providing consumers with cars they want to drive. “By 2020, between 10 percent and 25 percent of the fleet will be electrified,” said Nancy Gioia, head of Ford’s EV program.
Ford is serious enough about cars with cords that it has named Gioia, who started with the company in 1982 as a trainee in the electronics division, global director of vehicle electrification. She’s shooting for an ambitious target, considering hybrids currently comprise about 3 percent of the market. But that market is expected to grow, and Ford says vehicles like the Fusion Hybrid will be the bulk of its electrified fleet for the foreseeable future.
“The hybrid will dominate that market through 2020,” Gioia told Wired.com.
But Ford is hard at work on an electric delivery van slated for next year, an electric car we’ll see in 2011 and a plug-in hybrid we’ll see the year after that.
Hybrids and EVs are but one part of CEO Alan Mulally’s push to increase the efficiency of Ford’s entire lineup. The centerpiece is Ford’s EcoBoost engines, which the company says deliver 20 percent more fuel economy and 15 percent less pollution than comparable engines with no loss in performance. Ford plans to offer the turbocharged direct-injection engines in 90 percent of its vehicles by 2013.
Other tech slated for the showroom includes dual-clutch transmissions, electric power steering and increased use of aluminum, magnesium and high-strength steel to cut the weight of every vehicle by 250 to 750 pounds.
“We are focusing on sustainable technology solutions that can be used not for hundreds or thousands of cars, but for millions of cars,” Mulally said.
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