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post #351 of 709 (permalink) Old 10-05-2017, 02:25 PM
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Re: nextgen Focus merged superThread

Fourth-generation Ford Focus Goes Upmarket, Spawns an Active Variant Of Course
TTAC
- By Timothy Cain on October 5, 2017


Image: 2017 Ford Focus S sedan - Rarely does one hear an automaker point out that the next generation of a popular product is headed downmarket.

Even when a vehicle is repositioned in a lower end of the market, “downmarket” is the last word you’re going to hear out of an auto executive’s mouth. Instead, automakers up the value quotient, cater to the demands of discerning buyers, or find new production efficiencies we can pass on to the customer.

More often, automakers tout their new product as a move upmarket. So it is with Ford Motor Company’s fourth-generation Focus, according to Jim Farley, formerly of Ford of Europe and current head of Ford global markets. “It goes upmarket in exactly the same way as the new Fiesta,” Farley says.

Also like the new Fiesta, the 2019 Ford Focus will spawn an Active variant. Subaru Crosstrek here we come?

How Ford breaks down the Focus lineup in the United States, of course, is yet to be seen. While Ford of Europe will continue to build the Focus in Saarlouis, Germany, America’s Focus will sail across the Pacific from China.

Just as Ford’s European decision with the latest Fiesta concentrates on more premium content bears no resemblance to Ford’s plans for the Fiesta in North America — the old Fiesta is continuing here for now; the new Fiesta isn’t destined for America — so too Ford’s methodology for Europe’s Focus could differ from the Focus mission in America.

Farley acknowledges that a move upmarket will result in “slightly lower” Focus sales in the future, but that’s a sacrifice Ford is willing to make in order to secure its grip on the C-segment. In Europe, Automotive News says, the Focus is now the fourth-ranked vehicle in the category, not just behind the Volkswagen Golf and Opel Astra but the Golf-related Skoda Octavia, as well.

Stateside, the aging Focus has seen its status plunge as consumers back gradually back away from cars. The Focus is outsold by five compact cars: Civic, Corolla, Sentra, Cruze, Elantra. Focus sales are down 12 percent so far this year in a category that’s down just 4 percent. Its market share fell from 12 percent in 2012, to 11 percent in 2013, to 10 percent in 2014, to 9 percent in 2015, to 8 percent in 2016 and so far in 2017.

Just as Ford’s European decision with the latest Fiesta concentrates on more premium content bears no resemblance to Ford’s plans for the Fiesta in North America — the old Fiesta is continuing here for now; the new Fiesta isn’t destined for America — so too Ford’s methodology for Europe’s Focus could differ from the Focus mission in America.

Farley acknowledges that a move upmarket will result in “slightly lower” Focus sales in the future, but that’s a sacrifice Ford is willing to make in order to secure its grip on the C-segment. In Europe, Automotive News says, the Focus is now the fourth-ranked vehicle in the category, not just behind the Volkswagen Golf and Opel Astra but the Golf-related Skoda Octavia, as well.

Stateside, the aging Focus has seen its status plunge as consumers back gradually back away from cars. The Focus is outsold by five compact cars: Civic, Corolla, Sentra, Cruze, Elantra. Focus sales are down 12 percent so far this year in a category that’s down just 4 percent. Its market share fell from 12 percent in 2012, to 11 percent in 2013, to 10 percent in 2014, to 9 percent in 2015, to 8 percent in 2016 and so far in 2017.
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post #352 of 709 (permalink) Old 10-06-2017, 03:01 PM
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Re: nextgen Focus merged superThread


2b2, hbmf3 and Nihar Mazumdar like this.
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post #353 of 709 (permalink) Old 10-06-2017, 05:13 PM
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Re: nextgen Focus merged superThread

****! That looks really good!
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post #354 of 709 (permalink) Old 10-07-2017, 01:59 PM
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Re: nextgen Focus merged superThread

It doesn't look like that...at all!
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post #355 of 709 (permalink) Old 10-07-2017, 06:12 PM
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They keep getting the renderings wrong! Especially the shoulder line
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Too much horse power is just enough!
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post #356 of 709 (permalink) Old 10-09-2017, 12:52 AM
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Re: nextgen Focus merged superThread

Ford will move new Focus upmarket
Automotive News Europe
- Nick Gibbs - October 5, 2017


Ford will move the Focus upmarket when it launches the new model in Europe next year, the company's head of global markets, Jim Farley, told investors this week.

Farley said volumes for the compact model would be "slightly lower" than they are currently.

Farley's comments followed a speech made by Ford Motor CEO Jim Hackett on Tuesday in which he outlined sweeping changes that include shifting a third of the company's internal-combustion engine expenditures to vehicle electrification and cutting costs by $14 billion.

The new Focus for Europe will be launched in January or February next year with sales expected in late summer, a company spokesman said, confirming Farley's comments. "It goes upmarket in exactly the same way as the new Fiesta," he said.

As with the Fiesta, the new Focus will include a high-spec Vignale model and a crossover-inspired Active version for the first time, the spokesman said. It will continue to be built in Ford’s plant in Saarlouis, Germany. Ford has already announced that the U.S. version of the Focus will be built in China.

European sales of the current Focus fell 1.2 percent in the first half of the year to 119,052, putting it fourth in the segment behind the Volkswagen Golf, Opel/Vauxhall Astra and Skoda Octavia. Overall, the segment fell 1.9 percent as customers continued to switch to SUVs.

Volumes could be slightly lower if Ford decides to drop low-spec variants as it has with the Fiesta to concentrate on more expensive trim levels.

Farley also said that Ford's European arm will "accelerate urban utility products, an area where our brand is really strong," without elaborating. Utility is Ford's shorthand for SUV, which could mean the brand is developing another small SUV to sit alongside EcoSport.

- - - - - - -
@Logans Run ^
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Originally Posted by 2b2 View Post
...guess I just don't believe in frosting without the cake
nonetheless, going UPscale:
...5 trims = 5 drivetrains
_EUROPE_
RS Trim
- Leather
- 2.3T Awd...
ST Trim - part-Leather/alcantara
- 2.0T Awd...
__CHINA__
Hybrid Trims
- Leather - alcantara/vinyl
- 1.0T Fwd...
- 2.0atk Fwd...
SES Trim - alcantara/vinyl
- 1.5T Fwd...
.

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Last edited by 2b2; 10-09-2017 at 12:55 AM.
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post #357 of 709 (permalink) Old 10-09-2017, 10:57 AM
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Re: nextgen Focus merged superThread

The Focus will have vastly different regional specs this time however, so the European Focus will have much less in common with the US and Chinese Focus.
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post #358 of 709 (permalink) Old 10-09-2017, 11:29 AM
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Re: nextgen Focus merged superThread

Quote:
The new Focus for Europe will be launched in January or February next year with sales expected in late summer, a company spokesman said, confirming Farley's comments. "It goes upmarket in exactly the same way as the new Fiesta," he said.
Curious about its upmarket twist-beam rear suspension.
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post #359 of 709 (permalink) Old 10-09-2017, 12:02 PM
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Re: nextgen Focus merged superThread

^
...fully-upholstered,
+ color-co-ordinated,
+ gold-plated,
+ carbon-fiber,
over a core of unobtanium

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post #360 of 709 (permalink) Old 10-09-2017, 12:33 PM
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Re: nextgen Focus merged superThread

When the US Focus is announced, somebody please crawl under the chassis and take some photos. I'm pretty sure none of the press will be aware of the chassis questions raised by all the prototypes which show only a twist beam suspension.
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