For Once and For All the CD4 Taurus is not Coming to the US - Page 2 - Ford Inside News Community
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post #11 of 99 (permalink) Old 04-22-2017, 11:36 AM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

Would a slightly longer or wider Fusion achieve 90% of what a bigger CD4 Taurus would bring?
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post #12 of 99 (permalink) Old 04-22-2017, 03:18 PM Thread Starter
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Re: For Once and For All the CD4 Taurus is not Coming to the US

Outside of the Camry, Corolla, Accord, Civic, and Altima, the American public has no interest in mainstream sedans. I don't believe Ford should abandon the compact and intermediate class, but making the Fusion slightly larger just won't make any difference. For better or worse in North America, Ford is a truck manufacturer. I'm glad Ford will combine Focus and Fusion manufacturing at one plant.
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post #13 of 99 (permalink) Old 04-22-2017, 03:43 PM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

I love my large and safe sedan. I imagine others do as well. There are still many large sedans sold and I bet will continue to be sold fro many years to come, regardless of how popular SUV's have become.
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post #14 of 99 (permalink) Old 04-22-2017, 05:07 PM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

1) Let's keep an eye on the fact that sales of sedans in the US are falling off the cliff.
2) I fully expect Ford to not bring the current gen AAC Taurus to the US -- maybe continue with the D4. I think this is the right move for Lincoln and makes sense given the car-market situation in the US
3) 100% agree with Bloggin -- Ford has a very disciplined communication about future products. You have to read between the lines. But I disagree that we will get a "version" of the AAC Taurus in the US .. I think they'll stick with the D4 for a few more years, or they just absorb a gap until US wakes up from the cheap-gas hallucination and reconsiders the sedan.
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post #15 of 99 (permalink) Old 04-22-2017, 06:02 PM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

Quote:
Originally Posted by igor2 View Post
1) Let's keep an eye on the fact that sales of sedans in the US are falling off the cliff.
2) I fully expect Ford to not bring the current gen AAC Taurus to the US -- maybe continue with the D4. I think this is the right move for Lincoln and makes sense given the car-market situation in the US
3) 100% agree with Bloggin -- Ford has a very disciplined communication about future products. You have to read between the lines. But I disagree that we will get a "version" of the AAC Taurus in the US .. I think they'll stick with the D4 for a few more years, or they just absorb a gap until US wakes up from the cheap-gas hallucination and reconsiders the sedan.
This seems the most likely as Ford is in no hurry to replace Explorer or Taurus

I pondered whether a slight increase in Fusion was warranted but given that the D4 Taurus is staying
for at least three or four years, Ford indeed sees no need to change anything from what's being offered.
As the big sedan sales continue to ebb away, that just makes more production space for Explorer (win-win).

I'm coming to the opinion that any cars that survive will have to change into better more versatile crossover
versions,but that's a discussion for another thread..

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post #16 of 99 (permalink) Old 04-23-2017, 06:32 AM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

Quote:
Originally Posted by igor2 View Post
1) Let's keep an eye on the fact that sales of sedans in the US are falling off the cliff.
2) I fully expect Ford to not bring the current gen AAC Taurus to the US -- maybe continue with the D4. I think this is the right move for Lincoln and makes sense given the car-market situation in the US
3) 100% agree with Bloggin -- Ford has a very disciplined communication about future products. You have to read between the lines. But I disagree that we will get a "version" of the AAC Taurus in the US .. I think they'll stick with the D4 for a few more years, or they just absorb a gap until US wakes up from the cheap-gas hallucination and reconsiders the sedan.
Even if large sedan sales are smaller than they used to be, it's interesting to point out that the Taurus is trailing among the domestic mainstream brands.
Ford Taurus: 4030 units
Chevy Impala: 8885 units
Dodge Charger: 8236 units
Chrysler 300: 4969 units

If Ford introduced the all-new Taurus to the US, its sales numbers would probably be matching or outselling the Impala by now.
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Last edited by AM222; 04-23-2017 at 06:35 AM.
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post #17 of 99 (permalink) Old 04-23-2017, 08:37 AM Thread Starter
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Re: For Once and For All the CD4 Taurus is not Coming to the US

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If Ford introduced the all-new Taurus to the US, its sales numbers would probably be matching or outselling the Impala by now.
How do you know that and how do you know that doing so would produce a sufficient return on investment? The Truth about Cars had an article a few years ago that the car flopped in styling clinics here in the U.S.
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post #18 of 99 (permalink) Old 04-23-2017, 02:14 PM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

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Originally Posted by AM222 View Post
Even if large sedan sales are smaller than they used to be, it's interesting to point out that the Taurus is trailing among the domestic mainstream brands.
Ford Taurus: 4030 units
Chevy Impala: 8885 units
Dodge Charger: 8236 units
Chrysler 300: 4969 units

If Ford introduced the all-new Taurus to the US, its sales numbers would probably be matching or outselling the Impala by now.
Agreed, and although Ford does not include some of it's fleet sales with Taurus, it is no doubt in desperate need of an update. In so doing, I too would expect sales to fall back in line with the competition, which is plenty reason to continue producing large sedans for years to come. No CUV will ever drive as well as a sedan.
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post #19 of 99 (permalink) Old 04-23-2017, 06:38 PM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

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How do you know that and how do you know that doing so would produce a sufficient return on investment? The Truth about Cars had an article a few years ago that the car flopped in styling clinics here in the U.S.
It fixes the main problem of the current North American Taurus, interior packaging.
Styling? It just needs a cosmetic makeover. It already has better proportions to begin with.
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post #20 of 99 (permalink) Old 04-23-2017, 07:39 PM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

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Interesting, do you recall if Ford used the word "exclusive" when they unveiled the Chinese Escort?
Nope, and they didn't use that terminology on purpose, because Ford stated that the model could make it to other 'global' markets.
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