For Once and For All the CD4 Taurus is not Coming to the US - Page 3 - Ford Inside News Community
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post #21 of 99 (permalink) Old 04-23-2017, 09:12 PM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

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It fixes the main problem of the current North American Taurus, interior packaging.
Styling? It just needs a cosmetic makeover. It already has better proportions to begin with.
Along with the New Taurus most certainly sharing much of the architecture(unseen bits) with the Continental. Just from a numbers perspective, a very low 1,000 month Continental is not enough volume to justify/pay for an 'exclusive' architecture in NA. Especially since we can expect local China production of the Continental to start in the next couple years. Continental just can't support the architecture itself in NA and New Taurus is necessary.

The non-luxury sales numbers and model specs tell the story...

New Maxima, over 62k, up 55% for 2016 (new model with better rear legroom)
New non-fleet Impala, over 97k for 2016 down 17% (adjustment for fleet reduction)
Dodge Charger, over 95k down 1.2% (old model with better rear legroom and RWD)
Chrysler 300, over 53k up .4% (old model with better rear legroom and RWD)
Avalon, over 48k down 20% (refreshed model still with low rear legroom)
Taurus, over 44k, down 9.7% (old heavy model with low legroom)

As we can see by the actual sales numbers, new models what meet the needs of the large car customer have a sales increase, or are maintaining year over year sales. You know, similar introduction process for Ranger as it relates to new F-150. Those that refreshed but still did not meet the larger rear seat legroom expectation of the large car customer suffered. Taurus is at the bottom in sales, with the oldest architecture and worst interior rear legroom.

Ford knows this very well, and why the old Taurus has been extended in NA until Continental has a chance to gain sales momentum for at least two years. 2019 refreshed Continental should also usher in New Taurus for NA market. Because large cars are not going anywhere. And as the senior demographic gets older, and unable/less willing to climb into an CUV/SUV, large cars get even more important.

Remember, a growing CUV/SUV market does not necessarily mean a declining large car market.

Last edited by Bloggin; 04-23-2017 at 09:15 PM.
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post #22 of 99 (permalink) Old 04-23-2017, 09:32 PM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

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Even if large sedan sales are smaller than they used to be, it's interesting to point out that the Taurus is trailing among the domestic mainstream brands.
Ford Taurus: 4030 units
Chevy Impala: 8885 units
Dodge Charger: 8236 units
Chrysler 300: 4969 units

If Ford introduced the all-new Taurus to the US, its sales numbers would probably be matching or outselling the Impala by now.
BINGO!

I am sure Ford is watching those same sales numbers, and know clearly their gamble with letting Taurus sales slide, while giving the large car spotlight to Continental, before re-introduction. Cause the competition is really holding their own sales wise. Now don't forget New Maxima at over 15k sales YTD.

I do find it interesting that so many just listen to the 'reports' of large car sales decline, without even looking at the data that counter that concept. Not realizing that manufacturers that talk about large car decline, would be the one with the oldest model with declining sales. Hummm...from what I can tell, it's just Ford talking about a large car decline.....but that ended with the introduction of the Continental. Then they changed the message to a boon with CUV/SUV sales as they introduce a new SUV. See the pattern??
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post #23 of 99 (permalink) Old 04-24-2017, 07:19 AM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

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Nope, and they didn't use that terminology on purpose, because Ford stated that the model could make it to other 'global' markets.
296.867 sales last year and that with Focus right along side it - 225,924.
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post #24 of 99 (permalink) Old 04-24-2017, 09:16 AM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

It just looks too bland to me.
I like the looks of the current one better, and honestly, the room is just fine.
I'd skip this and wait to make a new Taurus on a new platform. I can then be designed for the US market with bolder and more agressive/premium styling.

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post #25 of 99 (permalink) Old 04-24-2017, 10:52 AM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

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How do you know that and how do you know that doing so would produce a sufficient return on investment? The Truth about Cars had an article a few years ago that the car flopped in styling clinics here in the U.S.
Would it be crazy for them to import the Chinese Taurus to here from China, and let Chicago shut down Taurus production altogether (or perhaps limiting it to PI units only, allowing for more Explorer production)?

I will agree, while it looks nice, it is kind of boring. Not that the segment is an exciting one anyway, though.

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post #26 of 99 (permalink) Old 04-24-2017, 01:58 PM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

I did get word last week that Ford was planning a CD6 Taurus but they have been shelved with the platform and the poor sales of C/D sedans in the US market was partly to blame. Ford is growing very stingy with capital spending and is making some significant changes to prioritize key growth areas. It's presumed right now that Taurus has been dropped from the road map and Ford will either extend the life of D4 or produce new vehicles under CD4. But alarmingly they are restarting the clock on NG Explorer and making some new decisions on it's development. Essentially Ford wants to significantly overhaul it's North American car business and part of that is dismantling OneFord obligations which we've actually seen them speak on as they move back toward regionalization to improve profits and response times in US and China. So that reorganization is causing some delays among these products and their tight outlook is contributing to a more focused approach to products. Essentially there is quite a bit of internal debate going on similar to what happened around 2005.

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post #27 of 99 (permalink) Old 04-25-2017, 03:07 AM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

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It just looks too bland to me.
I like the looks of the current one better, and honestly, the room is just fine.
I'd skip this and wait to make a new Taurus on a new platform. I can then be designed for the US market with bolder and more agressive/premium styling.
The 2017 Chinese Taurus' lower roofline & beltline, longer wheelbase, and shorter overhangs give it a more premium look(proportions).


Platform-wise, it's the closest relative of the Continental.


If ever, it will only need a fascia/grille update to make it bolder and/or sportier.
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post #28 of 99 (permalink) Old 04-25-2017, 04:15 AM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

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I did get word last week that Ford was planning a CD6 Taurus but they have been shelved with the platform and the poor sales of C/D sedans in the US market was partly to blame. Ford is growing very stingy with capital spending and is making some significant changes to prioritize key growth areas. It's presumed right now that Taurus has been dropped from the road map and Ford will either extend the life of D4 or produce new vehicles under CD4. But alarmingly they are restarting the clock on NG Explorer and making some new decisions on it's development. Essentially Ford wants to significantly overhaul it's North American car business and part of that is dismantling OneFord obligations which we've actually seen them speak on as they move back toward regionalization to improve profits and response times in US and China. So that reorganization is causing some delays among these products and their tight outlook is contributing to a more focused approach to products. Essentially there is quite a bit of internal debate going on similar to what happened around 2005.
One Ford efficiency is essential to ROW Markets but not necessarily the USA.
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post #29 of 99 (permalink) Old 04-25-2017, 06:51 AM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

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I did get word last week that Ford was planning a CD6 Taurus but they have been shelved with the platform and the poor sales of C/D sedans in the US market was partly to blame.
I'm still wondering if that's a valid reason for Ford since GM and FCA can sell more than double the number of mainstream full-size sedans.

From my previous post...
Ford Taurus: 4030 units
Chevy Impala: 8885 units
Dodge Charger: 8236 units
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post #30 of 99 (permalink) Old 04-25-2017, 08:56 AM
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Re: For Once and For All the CD4 Taurus is not Coming to the US

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Originally Posted by AM222 View Post
The 2017 Chinese Taurus' lower roofline & beltline, longer wheelbase, and shorter overhangs give it a more premium look(proportions).


Platform-wise, it's the closest relative of the Continental.


If ever, it will only need a fascia/grille update to make it bolder and/or sportier.
Correct, but worth noting the Chinese Taurus and Conti have different wheelbases so anyone saying it would be a rebadge would be wrong.

But seriously seeing the US Taurus side profile against the Chinese one makes the US Taurus look cartooish.

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