Most of those 500K sales will be made up with much more profit vehicles.
And again, volume means squat, if you have to throw cash on the hood or lease for cheap with tiny margins.
That's not going to work out based on this fact...
"Many Ford owners surveyed said they'll likely buy their next vehicle from one of Ford's rivals. Among Ford sedan owners, half said they would switch to a new or used car from another automaker for their next vehicle. Only 10 percent said they would get a new crossover or SUV from Ford
; 5 percent said they'll get a Ford Mustang and 3 percent said they will drive a new Ford pickup."
I know, it's funny how we like surveys that tell us what we want to hear, but want to discount the survey outcome that tell us the opposite. But with half the sedan owners going to the competition for another sedan and just 10% thinking of spending more on an SUV/Crossover...Hackett's plan is falling apart before it even starts.
And again, it is ONLY ONLY ONLY FORD that seems to struggle with profitability with 'cars', and that's an issue Ford needs to fix, instead of sending their car customers to their competition.
GM actually points this out directly..
"As other people are making noise about leaving the car business or thrifting back their portfolio, there's still business to be had there. It's just going about the business in a smart fashion."
Essentially GM is calling Ford management stupid. Ford just need to get smart, and not just quit. Don't drop out of Calculus because your old study plan is not working and your grade is low and you got half a semester left. Get help, learn to think differently, work smarter and pass the class.