Focus Active Cancelled! - Page 3 - Ford Inside News Community
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post #21 of 80 (permalink) Old 09-01-2018, 10:40 AM
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Re: Focus Active Cancelled!

@Bloggin is saying if you fail to plan long term, You will fail in the long term. He's saying it's unlikely once consumers switch from cars to SUVs to first time, that they'll switch from SUV to another SUV. SUVs tend to last longer than cars, and people need cars for different uses. Sometimes an SUV is unnecessary.
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post #22 of 80 (permalink) Old 09-01-2018, 03:29 PM
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Re: Focus Active Cancelled!

https://jalopnik.com/the-2019-ford-f...s-t-1828745055

Some people from Jalopnik are saying Ford possibly made their DCT bad on purpose to kill their Focus and Fiesta sales...🤔


Seems unlikely but idk. What if?
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post #23 of 80 (permalink) Old 09-01-2018, 07:38 PM
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Re: Focus Active Cancelled!

Quote:
Originally Posted by ehaase View Post
Demise of the unprofitable Focus is not a hard hit to Ford's plan.
I don't think this would have been the affordable entry some people assumed it would be.
This would have been priced similar to the Subaru CrossTrek, but would have lacked clearance and more importantly AWD.
Profitable??? maybe slightly, but not enough margin to cover good lease deals or incentives.
I doubt they will have trouble selling all regular Focus hatchbacks and sedans the plant can produce, and do so in closer markets.
As for the current sedan owners swearing they will switch brands, I say we will see when the time comes. Many who say that now will make the switch to CUVs, and Ford will have many owners switching from other brands to buy the Ranger, Bronco, Maverick, and the electric CUV.
Many cellphone companies did not want to give up on flip-phones. The ones that did are still around.

"It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts."
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post #24 of 80 (permalink) Old 09-01-2018, 08:51 PM
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Re: Focus Active Cancelled!

Focus Active was never intended as a Crosstrek competitor, it 's just a Focus HB
with slightly higher ride height and plastic wheel arches.


Ecosport and ICE Fusion are the two products Ford will use to fill the gap.
Those are the two easiest product levers to pull.
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post #25 of 80 (permalink) Old 09-01-2018, 09:30 PM
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Re: Focus Active Cancelled!

Quote:
Originally Posted by wingsnut View Post
Bloggin,
do you think that if Ford reversed it's course of eliminating low to zero margin products, and instead continued forward investing millions to upgrade and attempt to gain some margin......that they would be better off? I am not talking sales volumes, that is easy, and they have been doing that for some time. But rather, increasing margins/profits.

I can't see a bright future in that direction. Not with all the headwinds coming in every direction.
That's the distortion....it's ONLY Ford that is talking about sedans, hatchbacks, 5-doors that are 'unprofitable' or zero margin as you mentioned. ONLY Ford. But it is that way for Ford because they did not plan long term for sedan/hatch success in the US, like they do for F-150(high volume, high fleet/commercial sales, economies of scale, higher margin on higher trim levels). Ford needs a long term sedan/hatch/car plan that they did not have, which is why 'cars' crashed and burned for ONLY Ford from a volume/profit/margin perspective. And no....sales volume is not easy when you did not invest early on in production capacity. Again...long term planning.

At this point, I think Ford's best option is to go all in on EV sedans/5-door models. This is the new future of the 'car' especially for commuters, and since Ford is out of the ICE car business in NA. While at the same time Lincoln needs a flagship EV sedan that all other sedans from Lincoln to Ford will trickle down tech from. This gets Ford in a higher volume EV segment on the luxury and consumer side. It's about investing in the future and getting volume up to become profitable, and not sitting back and waiting for the competition to build the EV segment and play catch up.

But clearly the charge more per unit to increase margins at low volume is not a good plan long term. The reality is that there are over 500,000 'car' sales that Ford will be giving up to the competition offering what the consumer is asking for, while Ford is trying to offer an 'image upgrade' at a premium price.
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post #26 of 80 (permalink) Old 09-01-2018, 11:20 PM
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Re: Focus Active Cancelled!

Most of those 500K sales will be made up with much more profit vehicles.
And again, volume means squat, if you have to throw cash on the hood or lease for cheap with tiny margins.
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post #27 of 80 (permalink) Old 09-02-2018, 10:18 AM
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Re: Focus Active Cancelled!

Quote:
Originally Posted by wingsnut View Post
Most of those 500K sales will be made up with much more profit vehicles.
And again, volume means squat, if you have to throw cash on the hood or lease for cheap with tiny margins.
That's not going to work out based on this fact...

"Many Ford owners surveyed said they'll likely buy their next vehicle from one of Ford's rivals. Among Ford sedan owners, half said they would switch to a new or used car from another automaker for their next vehicle. Only 10 percent said they would get a new crossover or SUV from Ford; 5 percent said they'll get a Ford Mustang and 3 percent said they will drive a new Ford pickup."

I know, it's funny how we like surveys that tell us what we want to hear, but want to discount the survey outcome that tell us the opposite. But with half the sedan owners going to the competition for another sedan and just 10% thinking of spending more on an SUV/Crossover...Hackett's plan is falling apart before it even starts.

And again, it is ONLY ONLY ONLY FORD that seems to struggle with profitability with 'cars', and that's an issue Ford needs to fix, instead of sending their car customers to their competition.

GM actually points this out directly..

"As other people are making noise about leaving the car business or thrifting back their portfolio, there's still business to be had there. It's just going about the business in a smart fashion."

Essentially GM is calling Ford management stupid. Ford just need to get smart, and not just quit. Don't drop out of Calculus because your old study plan is not working and your grade is low and you got half a semester left. Get help, learn to think differently, work smarter and pass the class.
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post #28 of 80 (permalink) Old 09-02-2018, 10:25 AM
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Re: Focus Active Cancelled!

Quote:
Originally Posted by Logans Run View Post
Many cellphone companies did not want to give up on flip-phones. The ones that did are still around.
Cell phone companies and automobile companies both share a need to evolve:

https://www.digitaltrends.com/mobile...artphone-news/
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post #29 of 80 (permalink) Old 09-02-2018, 11:21 AM
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Re: Focus Active Cancelled!

Quote:
Originally Posted by Bloggin View Post
That's not going to work out based on this fact...

"Many Ford owners surveyed said they'll likely buy their next vehicle from one of Ford's rivals. Among Ford sedan owners, half said they would switch to a new or used car from another automaker for their next vehicle. Only 10 percent said they would get a new crossover or SUV from Ford; 5 percent said they'll get a Ford Mustang and 3 percent said they will drive a new Ford pickup."

I know, it's funny how we like surveys that tell us what we want to hear, but want to discount the survey outcome that tell us the opposite. But with half the sedan owners going to the competition for another sedan and just 10% thinking of spending more on an SUV/Crossover...Hackett's plan is falling apart before it even starts.

And again, it is ONLY ONLY ONLY FORD that seems to struggle with profitability with 'cars', and that's an issue Ford needs to fix, instead of sending their car customers to their competition.

GM actually points this out directly..

"As other people are making noise about leaving the car business or thrifting back their portfolio, there's still business to be had there. It's just going about the business in a smart fashion."

Essentially GM is calling Ford management stupid. Ford just need to get smart, and not just quit. Don't drop out of Calculus because your old study plan is not working and your grade is low and you got half a semester left. Get help, learn to think differently, work smarter and pass the class.

This is the problem with surveys........define "many owners surveyed"

100?
1000?
10,000?


See my point?!!


And GM will surely benefit from their competitors missing low profit products. Ford is counting on it.
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post #30 of 80 (permalink) Old 09-02-2018, 11:33 AM
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Re: Focus Active Cancelled!

Quote:
Originally Posted by Nihar Mazumdar View Post
@Bloggin is saying if you fail to plan long term, You will fail in the long term. He's saying it's unlikely once consumers switch from cars to SUVs to first time, that they'll switch from SUV to another SUV. SUVs tend to last longer than cars, and people need cars for different uses. Sometimes an SUV is unnecessary.
I don't think anyone is saying Ford is failing to plan long term. If anything, they are planning too far out.

And I don't think an SUV or CUV lasts any longer than a sedan. If you price a $35K CUV and compare it to a $35K sedan, I just don't see where longevity is a factor.
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