Re: Focus Active Cancelled!
Regardless of what business you're in, you need to have a variety of products to satisfy as many customers as you can. If you sell only extra large t-shirts, you probably won't be in business very long. The customer will go to the supplier that offers more choices and at price points they like.
Losing any customer to the competition is bad. If they go somewhere else to buy what they couldn't get from Ford, and have a good experience, they won't return. If they decide they don't want cars anymore, they will most likely buy their next vehicle from the same company. Sometimes you need a lost leader to keep customers coming in the door knowing that when they do decide to upgrade to a CUV, SUV, etc, they will most likely stick with you.
Having worked for Ford for 20 years I have shaken my head many times on some of the decisions they have made, but in the end I supported them because I trusted that they knew more than I regarding the business and were making the best decisions for the company. What I don't understand is how only Ford seems to be plagued by the tariffs while the competition seems to be unfazed.