DEARBORN – In light of the negative financial impact of new tariffs on vehicles imported from China, Ford will not be bringing the Focus Active crossover to North America.
Despite the change, Ford remains committed to growing its product lineup – including introducing all-new trucks, utilities, hybrids and fully electric vehicles – and returning operating margins to 10 percent in North America.
Ford’s future North American lineup will better deliver the attributes consumers indicate they value most – including higher ride height, more space, greater versatility and improved fuel economy ratings.
In 2019, the all-new Ford Ranger returns to the midsize truck segment and a new F-Series Super Duty debuts. New performance models are on the way for Ford Edge and Explorer, and off-road SUVs – like the upcoming Ford Bronco – will play a prominent role.
An all-in push on hybrid-electrics will bring new capability and features to customers of high-volume, profitable vehicles like Ford F-150, Mustang, Explorer and Escape.
By 2020, Ford will have replaced more than 75 percent of its current portfolio. By 2023, the company will have more nameplates in the U.S. than it does today.
Five all-new flexible vehicle architectures will help reduce engineering time and development costs, while supporting distinct vehicles and silhouettes for distinct customers. Cross-architecture modules will help further reduce component costs and improve quality and reuse – from sunroofs to steering columns.
In addition, Ford Motor Company continues to employ more U.S. hourly workers and build more vehicles in the United States than any other automaker, plus it is the No. 1 exporter of vehicles from the United States.