Focus Active Cancelled! - Ford Inside News Community
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post #1 of 80 (permalink) Old 08-31-2018, 11:07 AM Thread Starter
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Focus Active Cancelled!

Ford announced internally that it has pulled the plug on the US Ford Focus Active due to tariffs. A press release will go out. Development has stopped entirely, there are no plans to assemble Focus locally.

Ford is reassuring employees that Ford is the least vulnerable to continued tariff pressures and that Ford doesn't see a need for economy cars going forward because of SUV electrification.

It's a shame, I thought the Focus Active looked sharp and it's one less vehicle for a company that doesn't have many new vehicles to launch. Obviously this means more customer attrition than predicted.
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Last edited by Assimilator; 08-31-2018 at 11:25 AM.
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post #2 of 80 (permalink) Old 08-31-2018, 11:24 AM
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Re: Focus Active Cancelled!

https://www.at.ford.com/en/homepage/...8/8/focus.html


DEARBORN – In light of the negative financial impact of new tariffs on vehicles imported from China, Ford will not be bringing the Focus Active crossover to North America.

Despite the change, Ford remains committed to growing its product lineup – including introducing all-new trucks, utilities, hybrids and fully electric vehicles – and returning operating margins to 10 percent in North America.

Ford’s future North American lineup will better deliver the attributes consumers indicate they value most – including higher ride height, more space, greater versatility and improved fuel economy ratings.

In 2019, the all-new Ford Ranger returns to the midsize truck segment and a new F-Series Super Duty debuts. New performance models are on the way for Ford Edge and Explorer, and off-road SUVs – like the upcoming Ford Bronco – will play a prominent role.

An all-in push on hybrid-electrics will bring new capability and features to customers of high-volume, profitable vehicles like Ford F-150, Mustang, Explorer and Escape.

By 2020, Ford will have replaced more than 75 percent of its current portfolio. By 2023, the company will have more nameplates in the U.S. than it does today.

Five all-new flexible vehicle architectures will help reduce engineering time and development costs, while supporting distinct vehicles and silhouettes for distinct customers. Cross-architecture modules will help further reduce component costs and improve quality and reuse – from sunroofs to steering columns.

In addition, Ford Motor Company continues to employ more U.S. hourly workers and build more vehicles in the United States than any other automaker, plus it is the No. 1 exporter of vehicles from the United States.
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post #3 of 80 (permalink) Old 08-31-2018, 11:27 AM
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Re: Focus Active Cancelled!

Ouch. I was thinking that Active would have been a good seller, as the only vehicle close to a car that Ford brand will sell in the near term.
Dammit.
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post #4 of 80 (permalink) Old 08-31-2018, 11:54 AM
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Originally Posted by wingsnut View Post
Ouch. I was thinking that Active would have been a good seller, as the only vehicle close to a car that Ford brand will sell in the near term.
Dammit.
I never expected it'd be a volume seller as I expected it'd be a premium offering. Oh well, fuckk em if they can't take a Trump!
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post #5 of 80 (permalink) Old 08-31-2018, 01:32 PM
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Re: Focus Active Cancelled!

No cars at Ford dealers by 2021 (but the Mustang). This will be a disaster.
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post #6 of 80 (permalink) Old 08-31-2018, 01:57 PM
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Re: Focus Active Cancelled!

Quote:
Originally Posted by wingsnut View Post
Ouch. I was thinking that Active would have been a good seller, as the only vehicle close to a car that Ford brand will sell in the near term.
Dammit.
Oh well, looks like the Mustang will eventually be the only Ford car in the North American lineup.
@wingsnut, with the US Focus Active cancelled, which vehicle would you recommend to those looking for a sub-$24K brand-new vehicle?



PS: Ford seems eager to give Changan Ford some new customers (to offset lower sales in China?).
The 2018 EcoSport for the Philippines is imported from China (photo below), the pre-facelift model was sourced from Thailand.

-Top Gear Philippines
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post #7 of 80 (permalink) Old 08-31-2018, 02:38 PM
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Re: Focus Active Cancelled!

So is this a "flip of the switch" model if/when tariffs are reduced/go away?

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post #8 of 80 (permalink) Old 08-31-2018, 04:31 PM
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So is this a "flip of the switch" model if/when tariffs are reduced/go away?
According to Autoblog, no. Even if the tariffs are dropped Ford will not be reversing this decision.
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post #9 of 80 (permalink) Old 08-31-2018, 05:54 PM Thread Starter
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Re: Focus Active Cancelled!

They have stopped development on the Focus Active for the US and reassigned/pocketed those assets. So no, Focus Active is off the books permanently. It's also unlikely that the tariff situation will be resolved to Ford's satisfaction, and they certainly can't invest further with this uncertainty anyway.

It's also probable Ford will have to further cut product plans once NAFTA 2 is finalized since they may have to reduce their Mexican output.

Either way, Ford is facing extremely stiff headwinds and uncertainty, they will have to be very flexible and just ramp up the cost cutting to balance out the tariffs.

There are always solutions out there, I could even see Ford partnering with another Automaker to make products for them, especially economy products. We may just have to move Ford into a more innovative outsourcing model, especially as the market contracts for all automakers and building cars in the US becomes more expensive and new car ownership falls out of reach.

Last edited by Assimilator; 08-31-2018 at 06:16 PM.
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post #10 of 80 (permalink) Old 08-31-2018, 06:16 PM
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Re: Focus Active Cancelled!

Fields was let go because of the stock price....how is it going with the new CEO? lol
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