Re: Introducing Team Edison
Because it's required there?
I just don't understand why some thing a new brand is necessary. So in a few years if electric becomes the standard powertrain for everything, now what? You have to continue to develop a 3rd brand that will now be the same as the regular brands? So you'd have Mercury all over again?
And then do you let the Ford and Lincoln brands wither away? Is there another major manufacturer that is developing their EV portfolio as an outside brand? BMW has their i brand, but it's nothing more than a BMW sub brand as opposed to Mini which is an actual outside brand.