Re: Introducing Team Edison
Curious why you think a new brand would be best? Ford has a history of walking away from product names in the hopes a simple name change will disinfect the brand itself. Unless you believe the Ford brand is tarnished I fail to see how launching an all new brand benefits Ford Motor Company more than moving the Ford brand into the future itself.
As for the "Team Edison" naming, I think it's clearly meant to draw comparison to the competition that existed between Edison and Tesla in their heyday, and point clearly to whom they're in fact focused on! I approve!
Ford family shareholders aren't going to allow any new brand take the lead, period. This has to be an internal development code. The words "Skunk Works" never showed up on any Lockheed aircraft.
Edison vs. Tesla; PRICELESS!