Ford Inside News Community - View Single Post - Introducing Team Edison
View Single Post
post #16 of (permalink) Old 09-28-2017, 08:49 PM
glyphics
Focus RS WRC
 
Join Date: Dec 2012
Posts: 866
Re: Introducing Team Edison

Quote:
Originally Posted by SP1966 View Post
Curious why you think a new brand would be best? Ford has a history of walking away from product names in the hopes a simple name change will disinfect the brand itself. Unless you believe the Ford brand is tarnished I fail to see how launching an all new brand benefits Ford Motor Company more than moving the Ford brand into the future itself.

As for the "Team Edison" naming, I think it's clearly meant to draw comparison to the competition that existed between Edison and Tesla in their heyday, and point clearly to whom they're in fact focused on! I approve!
Ford family shareholders aren't going to allow any new brand take the lead, period. This has to be an internal development code. The words "Skunk Works" never showed up on any Lockheed aircraft.

Edison vs. Tesla; PRICELESS!
glyphics is offline  
 
 
For the best viewing experience please update your browser to Google Chrome