Re: BRONCO ...thread continued
It's true Ford is getting back to an emphasis on substance over design so they spend less time upgrading the visuals as much as the internals, which means everything always looks older than it is at Ford. The Ranger is a good example of this. So it's possible Bronco will borrow things from the Ranger/Everest such as the interior but I don't think the exterior packaging and design will work at all for a Bronco. Ford essentially needs to approach this as a new Mustang, a cultural icon that only they can produce and sell while things like Ranger, Focus and Escape are just commodities that anybody can make. Ford is best when it can capitalize on things unique to their brand so Bronco has to be far more important to them than Ranger in particular which is mostly filling the cheap-seats for the F-150 (which is why I don't think we'll ever see a Ranger Raptor in the US).
Last edited by Assimilator; 02-21-2018 at 03:49 PM.