Expedition/Navigator Production Boosted - Ford Inside News Community
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post #1 of 10 (permalink) Old 02-12-2018, 11:16 AM Thread Starter
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Expedition/Navigator Production Boosted

Ford is spending $25 Million to boost production of the Expedition and Navigator amid high demand.

https://www.autoblog.com/2018/02/12/...#slide-7240142
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post #2 of 10 (permalink) Old 02-12-2018, 11:38 AM
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Re: Expedition/Navigator Production Boosted

The new Explorer (and the Lincoln version) canīt come soon enough. The customers are buying the biggest and more expensive SUVs. Is the perfect time for this kind of vehicles. The 3 row seats version of the Edge could be a good adition for USA line up, too. More expensive than the regular Edge, but cheaper than the Explorer. Both can sell well...
And Lincoln need a coupe/crossover , based on the Nautilus . This vehicle could be more expensive than the regular Nautilus and make good profits.
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post #3 of 10 (permalink) Old 02-12-2018, 12:05 PM
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Re: Expedition/Navigator Production Boosted

I hope Lincoln is back in the positive for this month, while it was great to see the Navigator up the rest of the lineup suffered

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post #4 of 10 (permalink) Old 02-12-2018, 05:30 PM
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Re: Navigator/Expedition Production Boosted

adding this re-article just becuz someone FINALLY phrased the Lincoln/Ford relationship in a way I agree with ...

Ford Invests An Extra $25M At KTP To Speed Lincoln Navigator, Ford Expedition Production
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— Aaron Brzozowski — Feb 12, 2018


...Ford has announced a new, $25-million investment into its Kentucky Truck Plant to speed up production of the Navigator, as well as the mechanically-similar Ford Expedition – also all-new for 2018. The move will bring Ford’s total investment at the plant up to $925 million since last year, and ought to help Ford kick production speed up a notch at the plant...
the rest is mostly well-said too:

...Kentucky Truck Plant is already a haven of efficient, advanced manufacturing techniques. Last year’s transformation of the plant saw it add 400 new automatons, mainly in the body shop; a data analytics hub that provides plant officials with minute-by-minute updates of important production metrics like parts inventory; and a 3D printer that allows engineers to easily print individual tool parts to help keep the plant running.

Customer response to the all-new, 2018 Lincoln Navigator has been overwhelmingly positive. According to Ford, newly-shipped examples of the premium SUV spend an average of just seven days on the lot before being sold, and many customers are trading in Land Rover and Mercedes SUVs to get them. Transaction prices in January, 2018 were up by about $21k versus the same month last year, as nearly 85 percent of all 2018 Lincoln Navigator buyers have opted for the high-spec Reserve or Black Label trim levels.

Last month, Ford recorded Lincoln Navigator sales that were up 97.5% over January, 2017...

“The response from customers regarding our new full-size SUVs has been exceptional,” says Ford President of Global Operations Joe Hinrichs. “Using a combination of Ford’s advanced manufacturing and American hard work and ingenuity, we’ll deliver more high-quality Lincoln Navigators and Ford Expeditions to customers than originally planned.”


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post #5 of 10 (permalink) Old 02-13-2018, 02:06 PM
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Re: Expedition/Navigator Production Boosted

swiping another take ... not bothering to go to the subscription-nazi site myself
Ford and Lincoln dealers can't get enough of their biggest, most expensive SUVs to keep up with customer demand, which is a pretty good problem to have. But it's a problem nonetheless, one that Ford Motor Co. is addressing with a $25 million investment to speed up the assembly line here.

The automaker planned to announce the upgrade to its Kentucky Truck Plant on Monday, Feb. 12. The investment, on top of $900 million already spent on the plant to launch the 2018 Ford Expedition and Lincoln Navigator, will allow Ford to build 25 percent more of the SUVs this year than originally planned.

"It's important for this plant to produce more vehicles," Joe Hinrichs, Ford's president of global markets, told reporters here. "In this segment, people will pay for a great product. The dealer feedback has been even stronger than we've hoped for."

The highly profitable SUVs are turning on dealer lots almost as fast as they can be unloaded from delivery trucks.

"Both of the vehicles are doing really well for us," Ford sales analyst Erich Merkle said. "Because they're turning so fast, we're going to do everything we can to meet the demand that's out there."

CEO Jim Hackett has banned Ford employees from ordering Navigators or Expeditions for personal use, a source with direct knowledge of the directive told Automotive News. Typically, employees who get vehicles through the company's manager lease program can have their pick of the lineup, excluding some high-performance models. Restrictions on mainstream vehicles are rare, if not unprecedented, the source said.

The Expedition — starting at $52,890, including shipping — is averaging just 11 days on dealer lots. The average transaction price rose $7,800 in January thanks to a 29 percent mix of the most expensive Platinum trim, which starts at $76,595. That's double the mix of Platinum models sold of the outgoing SUV, Merkle said.

Navigator sales are up triple digits in every region of the country, including a 135 percent gain in Ford's western sales region, which includes California, Merkle said.

Average transaction prices surged in January, up $21,300 over the same month last year. That's because 84 percent of sales were of the high-end Reserve ($82,400 sticker) and Black Label ($96,650 sticker) trims.

Kevin Collins, president of Bill Collins Ford-Lincoln in Louisville, said Expeditions and Navigators are sitting at his store for only five or six days before they're sold. Collins said customers have been impressed with both the exterior style changes and the interior technology.
"They're fine, fine products that we're really proud of," he said.

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post #6 of 10 (permalink) Old 02-13-2018, 03:15 PM Thread Starter
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Re: Expedition/Navigator Production Boosted

It's common for Ford to restrict their corporate fleet with newer models, usually it doesn't make the news however.

I'm surprised Ford invested so much money into these products without anticipating higher sales in production capacity, but it's a good problem to have.

I wish I had ordered that Navigator instead of the MKX. Maybe next time.
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post #7 of 10 (permalink) Old 02-13-2018, 05:40 PM
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Re: Expedition/Navigator Production Boosted

Quote:
Originally Posted by Assimilator View Post
I'm surprised Ford invested so much money into these products without anticipating higher sales in production capacity, but it's a good problem to have.
Two thoughts on the above:

1. GM dominates the BOF SUV class in much the same way as Ford dominates the full size truck class. I'm sure they expected to make inroads, but I doubt they expected it to happen so quickly.

2. Regarding Lincoln, the only reason their sales have increased is the addition of two new vehicles to previously unserved segments. I'd gues the MKC and Continental account for probably 90% of Lincoln's sales increases over the past 5 years. That being the case, along with number 1, in the Navigator's case I'm sure they were very conservative in their sales estimates.

I'm they'd rather have enough supply on hand, but the flip side is I'm sure they're selling at full MSRP or better for now.
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post #8 of 10 (permalink) Old 02-13-2018, 07:24 PM
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Re: Expedition/Navigator Production Boosted

I don't know, MKS sold better than Conti.

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post #9 of 10 (permalink) Old 02-13-2018, 08:19 PM
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Re: Expedition/Navigator Production Boosted

different times, no?

via GMi- GM full-year & Dec 2010 -&- FiN thread


think the current numbers are easy enough to find in [Monthly Sales Section]
but...
Attached Images
File Type: jpg Cadillac full2010 sales numbers.jpg (28.9 KB, 35 views)
File Type: jpg Cadillac sales Dec2017.jpg (27.7 KB, 36 views)

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post #10 of 10 (permalink) Old 02-14-2018, 11:40 AM Thread Starter
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Re: Expedition/Navigator Production Boosted

Lincoln didn't have China a few years ago however which accounts for most of their growth in terms of total volume output which we don't see on the US charts. Lincoln is spending much more money on their product/marketing/services but they are increasing their transaction prices on roughly the same volume. This follows a few years of driving down their transaction prices with cheaper volume cars like MKC and MKZ while their MKT, Navigator and Not-Continental faltered.

Last edited by Assimilator; 02-14-2018 at 11:43 AM.
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