Re: New (chinese) Ford Territory
Ford will have the utility market extremely well covered in the US by 2021, even at the low-end and certainly in the Middle and High end. Sure they are very poorly positioned right now at the volume end of the market in many regions, but they will have two new B/C Segment utilities (Escape/CX430) ontop of EcoSport. New Explorer and Bronco will cover the midsize. They are finding ways of getting much greater volume in those segments by appealing to very different customers and relying less on a handful of models to cover everybody. There is another B/C-Segment Crossover & Truck (Courier) arriving around 2021 ontop of Focus Active and the NG Mondeo Crossover. We're getting a new Edge for 2023 which is a bit later that I would like.
Ford is going to have to rely very heavily on JVs in China and it's interesting to see Ford putting it's name on products they didn't develop, they don't even share corporate parts (that I recognize anyway). It's been awhile since I've seen that happening at Ford but they are adapting and at least we are seeing crucial new regional products happening in China. At least the Territory is a good looking riff on the Evoque, not a bad product to hang your brand on if you have to sell a cheap locally produced SUV. Ford certainly can't pull this off as cheaply as the Chinese.
Last edited by Assimilator; 08-08-2018 at 09:33 PM.