Ford Escape Sets New Sales Record - Ford Inside News Community
 
LinkBack Thread Tools
post #1 of 6 (permalink) Old 08-14-2013, 11:44 PM Thread Starter
FIN Staff Member
 
Join Date: Apr 2013
Posts: 7,891
Ford Escape Sets New Sales Record

Ford Escape Sets New Sales Record for Small Utilities
corporate.ford.com

- New Ford Escape is the first-ever small utility to break the 150,000-vehicle sales mark through the first six months of the year

- Escape’s coastal sales were up 33 percent from January through May, based on Polk retail registration data; top trade-ins for Escape are coming from Honda and Toyota owners

- After adding a third shift, Louisville Assembly Plant – home of Escape – has built more vehicles in the first six months of the year than any Ford plant in North America


DEARBORN, Mich. - The Ford Escape set a new sales record. It is now the first small utility ever to sell more than 150,000 vehicles in the first half of any year.

Ford Escape is on pace to break its all-time annual sales record, set last year, of 261,008 vehicles sold. Sales through June totaled 156,626 vehicles. Escape has outsold Honda CR-V and Toyota RAV4 through the first half of this year.

“The Ford Escape’s great performance, standout design and outstanding fuel economy are bringing new buyers into the showroom,” said Amy Marentic, group marketing manager, global cars and crossovers. “It’s great to see Escape break new ground, which shows we are listening to customers and delivering competitive global vehicles.”

With year-over-year U.S. sales up 23 percent, Escape outpaced the industry growth rate in the small utility segment, which grew 13 percent during the same six-month period. Retail registrations of Escape on the coasts were up 33 percent, three times as much growth as the small utility segment, with new customers in key coastal markets contributing to Escape’s success.

Coastal cities experiencing top retail sales growth include Miami, 61 percent; Orlando, Fla., 41 percent; Charlotte, N.C. and Seattle, both 33 percent; Washington, D.C., 31 percent; and San Francisco, 26 percent. Escape is seeing strong growth from coast to coast, with retail sales increases of 25 percent in both Los Angeles and Boston.

In Los Angeles, Boston, Seattle, Charlotte and Washington, D.C., the top competitive conquest brand is Toyota. In New York and San Francisco, the top competitive conquest is Honda.

“Coastal areas, historically dominated by Honda and Toyota, are important to overall U.S. share growth of Ford Motor Company,” said Erich Merkle, Ford sales analyst. “Honda’s share of the small utility segment is down 2 full percentage points this year, as Escape continues to conquest retail customers on the coasts.”

The highest competitive conquest rates for Escape include San Francisco, 58 percent; Los Angeles, New York, Seattle and Washington, D.C., all 54 percent; Boston, 53 percent; and Charlotte, 52 percent.

With a strong lineup of cars, trucks and utilities, Ford brand sales are up 14 percent over last year, with 20 percent of this growth coming from Escape sales. Within Ford’s utility lineup, Escape accounts for 57 percent of this year’s overall sales growth.

This momentum means Louisville Assembly Plant, home of Ford Escape, produced more vehicles than any Ford plant in North America for the first six months of the year.

“Because of unprecedented demand, last year we had to add a third crew and 1,300 additional jobs for a total of approximately 4,500 people making the all-new Escape,” said Daryl Sykes, Louisville plant manager. “We have the best, brightest and most hard-working workforce right here in Louisville, and that’s why we’re the busiest plant in North America.”

Customers have responded to Escape’s improved fuel economy, sleek new design, enhanced cargo capacity and such innovative technology features as its foot-activated, hands-free liftgate.
Bloggin is offline  
Sponsored Links
Advertisement
 
post #2 of 6 (permalink) Old 08-15-2013, 12:23 AM
News Guru
 
joseodiaga4's Avatar
 
Join Date: Mar 2012
Location: Lima, Peru
Posts: 6,466
Re: Ford Escape Sets New Sales Record

Quote:
Originally Posted by Bloggin View Post
Ford Escape Sets New Sales Record for Small Utilities
corporate.ford.com

- New Ford Escape is the first-ever small utility to break the 150,000-vehicle sales mark through the first six months of the year

- Escape’s coastal sales were up 33 percent from January through May, based on Polk retail registration data; top trade-ins for Escape are coming from Honda and Toyota owners

- After adding a third shift, Louisville Assembly Plant – home of Escape – has built more vehicles in the first six months of the year than any Ford plant in North America


DEARBORN, Mich. - The Ford Escape set a new sales record. It is now the first small utility ever to sell more than 150,000 vehicles in the first half of any year.

Ford Escape is on pace to break its all-time annual sales record, set last year, of 261,008 vehicles sold. Sales through June totaled 156,626 vehicles. Escape has outsold Honda CR-V and Toyota RAV4 through the first half of this year.

“The Ford Escape’s great performance, standout design and outstanding fuel economy are bringing new buyers into the showroom,” said Amy Marentic, group marketing manager, global cars and crossovers. “It’s great to see Escape break new ground, which shows we are listening to customers and delivering competitive global vehicles.”

With year-over-year U.S. sales up 23 percent, Escape outpaced the industry growth rate in the small utility segment, which grew 13 percent during the same six-month period. Retail registrations of Escape on the coasts were up 33 percent, three times as much growth as the small utility segment, with new customers in key coastal markets contributing to Escape’s success.

Coastal cities experiencing top retail sales growth include Miami, 61 percent; Orlando, Fla., 41 percent; Charlotte, N.C. and Seattle, both 33 percent; Washington, D.C., 31 percent; and San Francisco, 26 percent. Escape is seeing strong growth from coast to coast, with retail sales increases of 25 percent in both Los Angeles and Boston.

In Los Angeles, Boston, Seattle, Charlotte and Washington, D.C., the top competitive conquest brand is Toyota. In New York and San Francisco, the top competitive conquest is Honda.

“Coastal areas, historically dominated by Honda and Toyota, are important to overall U.S. share growth of Ford Motor Company,” said Erich Merkle, Ford sales analyst. “Honda’s share of the small utility segment is down 2 full percentage points this year, as Escape continues to conquest retail customers on the coasts.”

The highest competitive conquest rates for Escape include San Francisco, 58 percent; Los Angeles, New York, Seattle and Washington, D.C., all 54 percent; Boston, 53 percent; and Charlotte, 52 percent.

With a strong lineup of cars, trucks and utilities, Ford brand sales are up 14 percent over last year, with 20 percent of this growth coming from Escape sales. Within Ford’s utility lineup, Escape accounts for 57 percent of this year’s overall sales growth.

This momentum means Louisville Assembly Plant, home of Ford Escape, produced more vehicles than any Ford plant in North America for the first six months of the year.

“Because of unprecedented demand, last year we had to add a third crew and 1,300 additional jobs for a total of approximately 4,500 people making the all-new Escape,” said Daryl Sykes, Louisville plant manager. “We have the best, brightest and most hard-working workforce right here in Louisville, and that’s why we’re the busiest plant in North America.”

Customers have responded to Escape’s improved fuel economy, sleek new design, enhanced cargo capacity and such innovative technology features as its foot-activated, hands-free liftgate.
I hope this doesn´t affect the Mkc production
joseodiaga4 is offline  
post #3 of 6 (permalink) Old 08-15-2013, 01:12 AM
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Ford Escape Sets New Sales Record

well, the Escape has MADE its mark:
- New Ford Escape is the first-ever small utility to break the 150,000-vehicle sales mark through the first six months of the year

- After adding a third shift, Louisville Assembly Plant – home of Escape – has built more vehicles in the first six months of the year than any Ford plant in North America

so imho
even if the Escape has to be limited (10% is ALL), FINE.
Ford can forget about ever having to put money on its hood
& dealers can dream about how much "market adju$tment" they can get away with
AND
Lincoln will be bringing in At Least an extra $10k on every MKC they can make.

The only problem for FLincMoCo is...not letting this go to their heads!

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
2b2 is offline  
 
post #4 of 6 (permalink) Old 08-15-2013, 08:03 AM
Ford Mondeo
 
Join Date: May 2013
Location: Randallstown MD
Posts: 1,057
Re: Ford Escape Sets New Sales Record

Good news. I'm curious on how their going to manage the production of the MKC at this plant.
iculookn is offline  
post #5 of 6 (permalink) Old 08-15-2013, 08:03 AM
Ford Falcon Ute
 
falcon lover's Avatar
 
Join Date: Mar 2007
Posts: 4,994
Send a message via MSN to falcon lover
Re: Ford Escape Sets New Sales Record

There are customers waiting for this vehicle. Is not enough the Louisville assembly plant. And the MK C will put more pressure on it

_________________________________________________
falcon lover is online now  
post #6 of 6 (permalink) Old 08-15-2013, 10:13 AM Thread Starter
FIN Staff Member
 
Join Date: Apr 2013
Posts: 7,891
Re: Ford Escape Sets New Sales Record

Wikipedia Has MKC at Louisville Plant
Bloggin is offline  
Sponsored Links
Advertisement
 
Reply

Tags
escape, ford, record, sales, sets, small, utilities

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome