The Ranger is Dead – Long Live the Ranger (www.autosavant.net) - Ford Inside News Community
 
LinkBack Thread Tools
post #1 of 9 (permalink) Old 04-17-2008, 05:32 PM Thread Starter
 
Join Date: Mar 2007
Posts: 432
The Ranger is Dead – Long Live the Ranger

The Ranger is Dead – Long Live the Ranger
By Igor Holas | 04.17.2008 | www.autosavant.net


Much has been written about the stupidity of letting the venerable Ranger wither on the vine and lose its sales crown to Toyota’s Tacoma. Many writers, editors, and bloggers took it upon themselves to come up with new and innovative ways to call Ford shortsighted and use the Ranger’s demise as a case in point that Ford is in the fast lane to bankruptcy. However, behind the scenes, Ford is readying a duo of new trucks to be released in the wake of the Ranger’s demise, and is also planning an ultimate return of the Ranger to the US market.

Internal sources have recently confirmed that the Ranger will be discontinued after the St. Paul assembly plant is shut down next year. We also had it confirmed that, at least for several months, Ford will not be producing any truck smaller than F-150 in North America, and will be just selling down inventory of already-built Rangers. However, Ford is not to be absent for long in the mid-size segment.


MUCH MORE HERE

Igor
igor is offline  
Sponsored Links
Advertisement
 
post #2 of 9 (permalink) Old 04-17-2008, 07:05 PM
Ford Falcon
 
ndwariga's Avatar
 
Join Date: Feb 2007
Posts: 2,900
Re: The Ranger is Dead – Long Live the Ranger (www.autosavant.net)

This is a very good read.
Quote:
Much has been written about the stupidity of letting the venerable Ranger wither on the vine and lose its sales crown to Toyota’s Tacoma.
My take,
Its short sighted to think that moving out of the small market truck is a good idea. I have two reasons



These two trucks, have Chevy GMC and Toyota covered in the mini truck/pick up market.. the bigger versions are the attention grabbers, but they use them to cover their small truck market in the shadow of the attention grabbing 4 door recreation trucks

Got Exclusive News or Exclusive car pictures?
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
or post them here with Title "Fomoconews Exclusive: .....

To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
ndwariga is offline  
post #3 of 9 (permalink) Old 04-17-2008, 07:17 PM
Ford Falcon Ute
 
SobeSVT's Avatar
 
Join Date: Feb 2007
Location: Sobe, FL
Posts: 4,679
Send a message via AIM to SobeSVT
Re: The Ranger is Dead – Long Live the Ranger (www.autosavant.net)

Excelent read igor. Thanks a lot.





To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
SobeSVT is offline  
 
post #4 of 9 (permalink) Old 04-17-2008, 08:03 PM
Ford Explorer
 
wingsnut's Avatar
 
Join Date: Mar 2007
Posts: 10,831
Unless you need the larger bed that a Ranger gives you, there is always this...






Mustang V8
IRS suspension
Towing capability
AWD
Best looking truck made
wingsnut is online now  
post #5 of 9 (permalink) Old 04-17-2008, 08:24 PM
 
Join Date: Feb 2007
Posts: 1,028
Re: The Ranger is Dead – Long Live the Ranger (www.autosavant.net)

I don't know what Tacoma sales are these days, but GM's pair are pitiful sellers. There is currently a 5 month supply of the things on dealer lots around the country.
megeebee is offline  
post #6 of 9 (permalink) Old 04-17-2008, 11:23 PM
Ford Falcon
 
ndwariga's Avatar
 
Join Date: Feb 2007
Posts: 2,900
Quote:
Originally Posted by megeebee View Post
I don't know what Tacoma sales are these days, but GM's pair are pitiful sellers. There is currently a 5 month supply of the things on dealer lots around the country.
Tacoma rules this segment. But GM is trying.If this were the olden days, you could get a Chevy for 7,000.00 becouse GM would just pile the cash back on the hood. Glad they decided to use that cash to improve products. GM definately needs new trucks here too.

Quote:
Originally Posted by wingsnut View Post
Unless you need the larger bed that a Ranger gives you, there is always this...




This truck just needs a new Dash

Got Exclusive News or Exclusive car pictures?
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
or post them here with Title "Fomoconews Exclusive: .....

To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
ndwariga is offline  
post #7 of 9 (permalink) Old 04-18-2008, 09:42 AM
Ford Flex
 
Join Date: Sep 2007
Posts: 2,270
Re: The Ranger is Dead – Long Live the Ranger (www.autosavant.net)

So stopping Ranger next year will leave them with some to sell (probably built for mostly commercial use) for a few months into 2010.

Meanwhile, the F-100 will arrive late 2010 (Oct-Nov?). As this is not a direct replacement for Ranger, it may be unfair to comapare gas MPG, but it really needs to get at least 2 or 3 MPG better than the new F150 which already promises better MPG. It should also be at least $2,000 less as base. If so, it may steal sales from F150, but being an F-series, I imagine the sales will be clumped together just as the Super Duty's are.

Will the Transit Connect be here by then? That will help keep some of the customers that may have considered a high MPG Ranger. I see a lot of potential for it.

It seems too far away to comment on the truck coming in 2012. A lot can change in 4 years. It will need to have a 4 cylinder ecoboost, yet be able to offer a good V6 maybe a 2.5 to 3.0 with ecoboost. By this time, the F150 style will be around a few years. The new truck needs to advance the styling and not be a direct copy, or it will grow old fast.
Logans Run is offline  
post #8 of 9 (permalink) Old 04-19-2008, 03:35 PM
Ford Focus ZX
 
MaxLegroom's Avatar
 
Join Date: May 2007
Location: Newport News, VA
Posts: 384
Re: The Ranger is Dead – Long Live the Ranger (www.autosavant.net)

It occurs to me, seeing the pictures of that SportTrac, that it's been a very long time since I've seen one here in southeast Virginia. As trucks go, it is pretty good looking.

I wonder if the guys I work with who own Rangers will be ready in '12 to buy the new one. One has about a '92, the other is maybe a '88.
MaxLegroom is offline  
post #9 of 9 (permalink) Old 04-19-2008, 09:27 PM
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: The Ranger is Dead – Long Live the Ranger (www.autosavant.net)

quite some time ago came to the conclusion (from reading BON posts) that all three categories were needed - Ranger/F100/F150
glad to see that Fomoco apparently agrees
&
hope they're planning for Each size to be able to "take over" as the changing fuel-realities umm...change
really believe in the fairly-near future the T6 will be the only platform with retail sales (ie not paid for by companies)

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
2b2 is offline  
Sponsored Links
Advertisement
 
Reply

Tags
dead, live, long, ranger, wwwautosavantnet

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome