Join Date: Dec 2014
Location: Newport News VA
Re: 2019 Ford Ranger
Evidently demand for the Ranger is huge, per Jalopnik
Remember all of those years when enthusiasts mourned the loss of the Ford Ranger? Our time is now. President of Ford’s North American Operations, Kumar Galhotra, told reporters in Detroit on Wednesday that the company has such demand for the new Ranger that it’s already planning “massive overtime” to meet it. Ford considers its production capacity completely see-saw’d in the wrong direction, per a Bloomberg wire report:
Ford and General Motors Co. are slashing production of sedans and small cars, as automakers struggle with the collapse of demand for the traditional family car that has left them with excess factory capacity to make 3 million of those unwanted models. At the same time, they are boosting production of trucks and sport-utility vehicles to meet booming demand.
Galhotra said Ford is now putting 90 percent of its capital expenditure into producing trucks and SUVs. He didn’t provide further details on the planned production increase for the Ranger.
I’m sure this pendulum will never swing back, and that gas prices will always be low, and Ford will never be caught out again.