Re: 2019 Ford Ranger
People pay more for a ranch style home than a 2 story home that is twice the size.
People pay more for a small laptop than a big one.
I recently paid far more for a fridge that is counter depth, which is about 4" less deep and about 3-4 cubic feet smaller.
I guess it's not always about size, but preference. With the Ranger, which still costs thousands less than an F-150, you get something that fits your garage or lifestyle and is easier to drive and park. Took me a long time to understand that, but that's just the way it is.