more (copycat) articles
transplanting discussion from elsewhere (BON)
) as a takeoff for my comments:
"...Maybe they're just focusing on Lincoln in the short-term...
"Isn't that the type of thinking(short term) that put Ford N.A. in the position it is trying to dig itself out of?
- Yes & No Imho
have to get Lincoln "the he!! out of Mercury's way
" < quoting myself
but I emphatically believe a current Mercury-Focus is needed & do-able NOW
& a Mercury CD3-CX7/9 people'n'stuff mover is needed ASAP
"Ford has 3 patients on life support. They only have enough medicine to cure 2. They could spread it out to all 3 but then none of the 3 would be cured and they would all remain on life support. Or you can give the medicine to 2 of them, cure them, and hope the other one survives long enough to get more medicine. If it doesn't then at least you saved 2.
In order for Ford to survive, they MUST fix Ford and Lincoln. Mercury is expendable if necessary. But I really don't think they'll decide about Mercury until they get further along with the Ford/Lincoln recovery. If they can get Ford and Lincoln volumes up (especially Lincoln) then they can do something different with Mercury since it won't be required to supply volume to the Lincoln/Mercury dealers.
- Agree, F & L need "fixing" first (& More!)
- But ^that^ "triage" (def.
) doesn't require
- Believe it'd be asking for major trouble to eliminate Merc before
Lincoln can survive on it own
- Believe if they succeed with Lincoln, it'd be very easy to succeed with Merc
- I see Merc as an enormous opportunity (500,000 sales per year min.) &
- Believe Merc is At Least an 'Ace in the hole'
since "corp-speak" doesn't allow Fomoco execs or spokespeople to say this, I'll do it for them:
"Mercury continues to surprise us with its resiliency(1), Media & online interest(2), and the vociferous, Nay: vehement outcrys of support(3).
We frankly don't have to decide anything about Merc immediately (not Quite correct imho) and tho we are 'playing with' numerous scenarios, which one we eventually choose will only be determined at the last possible moment."
(can they do it until they just need stronger glasses? or a bigger cane?).
& from another thread
"I sure wish Ford would make a definitive statement soon about future of Mercury... ..Here, Mark Fields is at Metropolitan Lincoln/Mercury dealership in Metro Detroit to introduce the new MKS and main question is not about MKS, but about whether Mercury will survive...
"Dont tell me...SHOW me...
cue Eliza Doolittle singing, "Don't talk at All... SHOW ME NOW!
apologies to LMdealer for my continued rants,
but in keeping with the idea of informing Fomoco about public opinion,
this 'pubble' intends to demonstrate my increasing ANGER
at their Apparent/Perceived Ignore-ance...
I'm burying this link here (will see if it's noticed)
FORBES - Jerry Flint 06.17.08, 7:08 PM ET
"...I do not think today's Ford executives understand Mercury, care about its survival or want to spend money creating Mercury versions of Fords. I understand that cash-starved Ford may have other priorities...
...Maybe I am just too sentimental. Maybe I should wake up and realize that there is no room for Mercury, anymore. Maybe it is a lost cause, but it is still hard to believe that they have to burn down the company to save it."