Schizophrenic Media: Ford STILL Ignoring Merc (?) - Ford Inside News Community
Reply
 
LinkBack Thread Tools
post #1 of 12 (permalink) Old 06-10-2008, 12:08 AM Thread Starter
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Schizophrenic Media: Ford STILL Ignoring Merc (?)

Decided to post these 2 articles together in a new thread
and add QuestionMarks to both
as well as the new, improved thread title


Edmunds - Mercury Dead by 2012 (?) to be known as Column'A'
_Date posted: 06-09-2008

Although Ford officials still won't confirm the impending death of Mercury, supplier sources tell Inside Line that the midlevel luxury brand has no products planned after the 2012 model year.

The last model standing is likely to be the Milan midsize sedan as it will get a midcycle refresh early next year along with the Ford Fusion. Other models like the Montego, Grand Marquis and recently refreshed Mariner will continue until roughly the 2011/2012 model year as well...


Reuters - Ford says Mercury brand important part of line-up (?) to be known as Column'B' (as in 2B2)
_Mon Jun 9, 2008 9:10pm EDT

Ford Motor Co's Mercury brand is an important part of the U.S. automaker's line-up and the company is continuing to invest in the nameplate, Mark Fields, Ford's president of the Americas, said on Monday.

"It is an important part of the stable of brands," Fields told reporters at an event promoting the new Lincoln MKS sedan in Garden City, Michigan.

Fields comments follow recent analyst questions on whether Ford would continue to invest in its Mercury brand...

...Ford, which last month abandoned its long-standing goal to be profitable in 2009, has been hurt by the shift in U.S. consumer demand toward smaller, fuel-efficient vehicles and away from large trucks and SUVs...

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
2b2 is offline  
Sponsored Links
Advertisement
 
post #2 of 12 (permalink) Old 06-10-2008, 12:50 AM
Focus RS WRC
 
YellowZx5's Avatar
 
Join Date: Feb 2008
Location: St George, Vermont
Posts: 919
Send a message via AIM to YellowZx5 Send a message via Yahoo to YellowZx5
Re: Schizophrenic Media: Ford STILL Ignoring Merc (?)

I still believe that Ford is working on their other two brands first then Mercury will help fill in between.

Current Car; 2018 Focus EV 115m Range
2015 Focus EV 75m Range, 2013 Cmax Energi, 2010 Fiesta, 2007 Milan, 2005 Ranger, 2002 Focus Zx5.

To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Vermont Drive Electric Ambassador
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
YellowZx5 is offline  
post #3 of 12 (permalink) Old 06-10-2008, 05:39 AM
Ford Kuga
 
MKII's Avatar
 
Join Date: Apr 2007
Location: Tallinn Estonia
Posts: 1,674
Re: Schizophrenic Media: Ford STILL Ignoring Merc (?)

My feeling is with Mulally at the helm, and what he has been quoted as saying he wants to mimic Toyota (eg: Toyota & Lexus), Ford priority is Ford and Lincoln period.
Let Mazda do their thing, let Volvo do their thing, and worry about Mercury when they feel Ford & Lincoln are solid with consumer perception.

IMO, Ford cars have to be boosted big time, as consumers perceptions as far as I can tell from speaking with North Americans and what I read is not very good, and Lincolns are still basically known as an airport transportation vehicle. Obviously this has to corrected which Mulally appears to be prioritizing.
I think you will see Lincoln stand alone dealerships, and I think it must be if Ford is serious to make Lincoln a serious luxury car contender. Lincoln ownership has to be a top notch experience and very separate from Ford or Mercury.

Mercury is a niche vehicle company very similar to Volvo, and maybe Mercury and Volvo dealerships could be something in the future. With very distinctive type showrooms, ambience, buying and service experience to appeal to that very specific consumer which IMO Mercury and Volvo attract.
To think of Mercury as a "fill in" product which I fear is what it is thought as, is an insulting way to treat such a name. Mercury has a solid history but has been marred IMO by Ford by using it as a "fill in" type product.

2012 Ford Mondeo Titanium 2.0 SW Moondust Silver 5spd manual
2014 Ford Kuga Titanium 1.6 EcoBoost AWD Panther Black 6spd Auto
MKII is offline  
 
post #4 of 12 (permalink) Old 06-10-2008, 01:56 PM
Ford Falcon Ute
 
falcon lover's Avatar
 
Join Date: Mar 2007
Posts: 4,994
Send a message via MSN to falcon lover
Re: Schizophrenic Media: Ford STILL Ignoring Merc (?)

Quote:
Originally Posted by MKII View Post
My feeling is with Mulally at the helm, and what he has been quoted as saying he wants to mimic Toyota (eg: Toyota & Lexus), Ford priority is Ford and Lincoln period.
Let Mazda do their thing, let Volvo do their thing, and worry about Mercury when they feel Ford & Lincoln are solid with consumer perception.

IMO, Ford cars have to be boosted big time, as consumers perceptions as far as I can tell from speaking with North Americans and what I read is not very good, and Lincolns are still basically known as an airport transportation vehicle. Obviously this has to corrected which Mulally appears to be prioritizing.
I think you will see Lincoln stand alone dealerships, and I think it must be if Ford is serious to make Lincoln a serious luxury car contender. Lincoln ownership has to be a top notch experience and very separate from Ford or Mercury.

Mercury is a niche vehicle company very similar to Volvo, and maybe Mercury and Volvo dealerships could be something in the future. With very distinctive type showrooms, ambience, buying and service experience to appeal to that very specific consumer which IMO Mercury and Volvo attract.
To think of Mercury as a "fill in" product which I fear is what it is thought as, is an insulting way to treat such a name. Mercury has a solid history but has been marred IMO by Ford by using it as a "fill in" type product.
You are wrong: Toyota is not Toyota+Lexus..... Toyota is Toyota+Lexus+Scion ! Scion is a niche brand, like Mercury...different niche, but a brand with small volome than their counterparts....

I think Ford must keep Mercury. How much money Ford will keep in the pockets killing Mercury? All Mercurys are assembled in the same plant that assembled Fords models... The autoparts cost the same....the engineers are the same..the designers...the executives are the same...
Only the advertising are extra cost for Ford. Is Ford in that bad shape that the money their could keep from the Mercury advertising are so critical??????..

_________________________________________________
falcon lover is offline  
post #5 of 12 (permalink) Old 06-10-2008, 02:41 PM
Ford Kuga
 
Mbukukanyau's Avatar
 
Join Date: Feb 2007
Location: In Front of my Computer
Posts: 1,710
Re: Schizophrenic Media: Ford STILL Ignoring Merc (?)

http://www.edmunds.com/insideline/do...ticleId=126901

SANTA MONICA, California — Although Ford officials still won't confirm the impending death of Mercury, supplier sources tell Inside Line that the midlevel luxury brand has no products planned after the 2012 model year.
The last model standing is likely to be the Milan midsize sedan as it will get a midcycle refresh early next year along with the Ford Fusion. Other models like the Sable, Grand Marquis and recently refreshed Mariner will continue until roughly the 2011/2012 model year as well.
None of this comes as a surprise, as Mercury has been absent from the auto show scene for quite some time. When Lincoln revealed the MKT crossover concept at this year's Detroit auto show, there was no mention of a Mercury version.
It was much the same story when a photo of the next-generation Ford Taurus leaked out last month. Ford's CEO Alan Mulally confirmed that a new Taurus was on the way for 2010, but said nothing about a Mercury version.
In a subsequent interview with Automotive News, Mark Fields, Ford's President of the Americas, was equally evasive about the future of Mercury. "We've laid out a strategy to focus a lot of our efforts going forward on the Lincoln side of the franchise," Fields said when asked about Mercury. "That's where a majority of our focus is going to be, and Lincoln will become the dominant portion of the Lincoln-Mercury franchise, which is a flip from the history."
What this means to you: Even Mercury advertising babe Jill Wagner can't save a brand that has no support from its parent company. Another all-American brand bites the dust in 2012. — Ed Hellwig, Senior Editor, Edmunds Inside Line


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Mbukukanyau is offline  
post #6 of 12 (permalink) Old 06-10-2008, 03:02 PM
Ford Kuga
 
MKII's Avatar
 
Join Date: Apr 2007
Location: Tallinn Estonia
Posts: 1,674
Re: Schizophrenic Media: Ford STILL Ignoring Merc (?)

Perfect you make my point spot on. I purposely left Scion out of my remarks as I knew someone would point this vehicle out.

So how is Scion marketed?
Is is sold alongside Toyota or Lexus?
No it is sold in a very unique way,(eg:internet or print/TV which directs consumers to specific internet sites) specifically targeting its demographics which are Gen Y at Scion Dealerships.

My point about Mulally is when he speaks of a Global Ford, I have a sense in his vision Lincoln would be part of that Global family, hence my Toyota/Lexus example. Maybe a wrong assumption of my part of what Mr.Mulally's goals are for Lincoln, but it is possible.

And I would like to see Mercury treated as a very special brand, built for a very special consumer in the same sense that I perceive the Volvo car consumer.

2012 Ford Mondeo Titanium 2.0 SW Moondust Silver 5spd manual
2014 Ford Kuga Titanium 1.6 EcoBoost AWD Panther Black 6spd Auto
MKII is offline  
post #7 of 12 (permalink) Old 06-10-2008, 07:42 PM Thread Starter
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Schizo-Media: Ford STILL Ignoring Merc (?)

more (copycat) articles
Column'A'
Autoblog
LeftlaneNews
WindingRoad
Column'B'
CNBC

&
transplanting discussion from elsewhere (BON) (Column'A') as a takeoff for my comments:

mustang84isu, "...Maybe they're just focusing on Lincoln in the short-term..."
MKII, "Isn't that the type of thinking(short term) that put Ford N.A. in the position it is trying to dig itself out of?"

- Yes & No Imho
Fomoco does have to get Lincoln "the he!! out of Mercury's way" < quoting myself
but I emphatically believe a current Mercury-Focus is needed & do-able NOW
& a Mercury CD3-CX7/9 people'n'stuff mover is needed ASAP

akirby, "Ford has 3 patients on life support. They only have enough medicine to cure 2. They could spread it out to all 3 but then none of the 3 would be cured and they would all remain on life support. Or you can give the medicine to 2 of them, cure them, and hope the other one survives long enough to get more medicine. If it doesn't then at least you saved 2.
In order for Ford to survive, they MUST fix Ford and Lincoln. Mercury is expendable if necessary. But I really don't think they'll decide about Mercury until they get further along with the Ford/Lincoln recovery. If they can get Ford and Lincoln volumes up (especially Lincoln) then they can do something different with Mercury since it won't be required to supply volume to the Lincoln/Mercury dealers.
"

- Agree, F & L need "fixing" first (& More!)
- But ^that^ "triage" (def.) doesn't require ignoring Merc
- Believe it'd be asking for major trouble to eliminate Merc before Lincoln can survive on it own
- Believe if they succeed with Lincoln, it'd be very easy to succeed with Merc
- I see Merc as an enormous opportunity (500,000 sales per year min.) &
- Believe Merc is At Least an 'Ace in the hole'
&
since "corp-speak" doesn't allow Fomoco execs or spokespeople to say this, I'll do it for them:
"Mercury continues to surprise us with its resiliency(1), Media & online interest(2), and the vociferous, Nay: vehement outcrys of support(3).
We frankly don't have to decide anything about Merc immediately (not Quite correct imho) and tho we are 'playing with' numerous scenarios, which one we eventually choose will only be determined at the last possible moment."
(can they do it until they just need stronger glasses? or a bigger cane?).
& from another thread (Column'B')
FordBuyer, "I sure wish Ford would make a definitive statement soon about future of Mercury... ..Here, Mark Fields is at Metropolitan Lincoln/Mercury dealership in Metro Detroit to introduce the new MKS and main question is not about MKS, but about whether Mercury will survive..."
ANTAUS, "Dont tell me...SHOW me... "

+1 DITTO!
cue Eliza Doolittle singing, "Don't talk at All... SHOW ME NOW!"

--------------
apologies to LMdealer for my continued rants,
but in keeping with the idea of informing Fomoco about public opinion,
this 'pubble' intends to demonstrate my increasing ANGER
at their Apparent/Perceived Ignore-ance...
--------------

I'm burying this link here (will see if it's noticed)
FORBES - Jerry Flint 06.17.08, 7:08 PM ET
"...I do not think today's Ford executives understand Mercury, care about its survival or want to spend money creating Mercury versions of Fords. I understand that cash-starved Ford may have other priorities...

...Maybe I am just too sentimental. Maybe I should wake up and realize that there is no room for Mercury, anymore. Maybe it is a lost cause, but it is still hard to believe that they have to burn down the company to save it."

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
2b2 is offline  
post #8 of 12 (permalink) Old 06-11-2008, 12:20 AM
Focus RS WRC
 
YellowZx5's Avatar
 
Join Date: Feb 2008
Location: St George, Vermont
Posts: 919
Send a message via AIM to YellowZx5 Send a message via Yahoo to YellowZx5
Re: Schizophrenic Media: Ford STILL Ignoring Merc (?)

I have a Mercury Milan and plan on buying a Ford Fiesta next because Mercury is not going far and the looks of the Fiesta are amazing. If Mercury is gone after 2012, not that many people will be worried, there are not that many left who like their upper Ford scale looks.

Current Car; 2018 Focus EV 115m Range
2015 Focus EV 75m Range, 2013 Cmax Energi, 2010 Fiesta, 2007 Milan, 2005 Ranger, 2002 Focus Zx5.

To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Vermont Drive Electric Ambassador
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
YellowZx5 is offline  
post #9 of 12 (permalink) Old 06-11-2008, 09:07 AM
Ford Focus
 
Join Date: May 2008
Posts: 137
Re: Schizophrenic Media: Ford STILL Ignoring Merc (?)

Quote:
Originally Posted by YellowZx5 View Post
I have a Mercury Milan and plan on buying a Ford Fiesta next because Mercury is not going far and the looks of the Fiesta are amazing. If Mercury is gone after 2012, not that many people will be worried, there are not that many left who like their upper Ford scale looks.
I also have a Mercury Milan right now and I also will end up moving away from Mercury if its even there with no future sports car coming up. I disagree with the statement that there are not many people left that want an upscale ford, There were at least 160000 people last year that did. Yes Mercury is a niche product nothing wrong with that but as we all know Ford wants to be the brand people rememebr and not Mercury, so with Ford bringing all their products more upscale throws Mercury orginal porpuse out the window. I am not sure exactly what should be done with Mercury but I think the death of this brand is another blow to the American auto industry that let such a desirable brand that sold at times more than Ford over the years, that has a proud history especially with the Cougar nameplate. Whatever happens I hope we know something soon and if killed off I wish ford would give it a last harah with the final car being a new Cougar off the mustang platform, easy to do and they would sell out on pre-order alone.

Past Cars:1989 Ford Escort, 1998 Chevy Cavalier Z24, 1999 Mercury Cougar, 2001 Mercury Cougar, 2002 Mercury Cougar 35th Anniversary Edition, 2005 Ford Escape,
2005 Mercury Mariner Current:2006 Mercury Milan
Future:New Cougar? or 2011 Ford Mustang V6
[SIGPIC][/SIGPIC]
saintl1 is offline  
post #10 of 12 (permalink) Old 06-11-2008, 05:36 PM
Ford Falcon Ute
 
falcon lover's Avatar
 
Join Date: Mar 2007
Posts: 4,994
Send a message via MSN to falcon lover
Re: Schizophrenic Media: Ford STILL Ignoring Merc (?)

Quote:
Originally Posted by YellowZx5 View Post
I have a Mercury Milan and plan on buying a Ford Fiesta next because Mercury is not going far and the looks of the Fiesta are amazing. If Mercury is gone after 2012, not that many people will be worried, there are not that many left who like their upper Ford scale looks.

Why not a Fiesta with a Mercury brand and some upscale apperance? remember the Escort-Lynx? In the mid 80's that was OK, why not rigth now with a 4$ gas??

The Mercury customers will be happy buying a Fiesta with diffrent grille and interior....

Is just my opinion...

_________________________________________________
falcon lover is offline  
Sponsored Links
Advertisement
 
Reply

Tags
ford, ignoring, media, merc, schizophrenic

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome