What Should Mercury's New Design Look Like - Ford Inside News Community
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post #1 of 38 (permalink) Old 04-02-2010, 08:40 AM Thread Starter
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What Should Mercury's New Design Look Like

I think we all agree that Mercury will really need to raise the bar now that they are tasked with selling the smaller cars and CUVs for the Lincoln/Mercury dealers. The problem is that their current design is getting old and diluted.

I think Mercury needs a new design, and hopefully one that will show up for the Tracer.

So, what should it be.

1. A total new design theme (with brand new logo)
2. An evolution of the current theme (with same logo)
3. A design that harkens back to olden days ( Update of older logo)
4. A design based heavily on Lincoln. (Lincoln 4 point star logo with minor changes)
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post #2 of 38 (permalink) Old 04-02-2010, 09:31 AM
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Re: What Should Mercury's New Design Look Like

Great question and I think the timing could not be better for Mercury to shed the "just a rebadged Ford" moniker.
Mercury's strongest attribute is its brand identity sophistication Ford has mention Mercury appeals mostly to (women) people with a unique,individual sense of style.
I would like Mercury designs to mimic something with a Maserati/Aston Martin type design. Something no one would expect a Mercury vehicle to be styled like, elegant, sporty and very exotic, sleek, with an option selection very unique to Mercury such as the Individual options offered for the Ford Europe vehicles.

Many automakers designs today are proving that exotic, elegant designed looking cars don't have to have an uber expensive price tag.

I can visualize a nice C-segment Mercury looking like this in coupe/hard-top and sedan http://image.internetautoguide.com/f...urismo-gts.jpg

Wouldn't that be crazy if Mercury would take the entry level premium segment on with design like that, and top notch driving dynamics that I know Ford is capable of. I say keep the logo and the main DNA of Mercury (grille) but just up it notch or two, and surprise the motoring world.

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post #3 of 38 (permalink) Old 04-02-2010, 01:15 PM
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Re: What Should Mercury's New Design Look Like

I vote
1. A total new design theme
+

2. An evolution of the current theme

+

3. A design that harkens back to olden days


think a sophisticated+adventurous blend of all 3 ideas is perfect for the enigmatic-alternative, World'sMostPerfectBrand!!!

re: the logo, I used to really want something new but have swung over to liking the current one; tho still wouldn't mind an update, just don't think it's urgent anymore


ps
have you guys ever read the Mission:MERCURY! thread?

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post #4 of 38 (permalink) Old 04-02-2010, 08:56 PM
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Re: What Should Mercury's New Design Look Like

A mixture of the current and old.



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post #5 of 38 (permalink) Old 04-03-2010, 11:44 AM
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Re: What Should Mercury's New Design Look Like

i would not change the logo, unless its an evo of the current one. or if the make a cougar than the cougar head would represent that vehicle only. i also would like it shed the waterfall grille, who doesnt have that now.

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post #6 of 38 (permalink) Old 04-03-2010, 08:29 PM
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Re: What Should Mercury's New Design Look Like

I would keep the Mercury logo as well, I think it has a neat quality to it. Though I might remove the "Mercury" text around it, perhaps? Things like that- keep the basic shape and design of the logo, but freshen it up a bit. Same with the waterfall grille... in the Mission: Mercury thread it was proposed (not by me, of course) to remove the logo from the grille and instead put it on the hood above the grille, like a BMW or a Mercedes-Benz... (though not a hood ornament, probably)

I also like MKII's ideas quite a bit.
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post #7 of 38 (permalink) Old 04-03-2010, 09:04 PM
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Re: What Should Mercury's New Design Look Like

Give all lincolns the water fall grill and you have your mercury. Go make new RWD lincolns.

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post #8 of 38 (permalink) Old 04-04-2010, 07:48 PM
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Re: What Should Mercury's New Design Look Like

I say keep the current Mercury logo. I would maybe give it an update, but keep the overall theme intact.

How about doing away with the waterfall grille and applying something similar in concept (but not identical form) to the front end treatment on the Mercury Messenger Concept? There wouldn't be an upper grille. There would be a split type lower grille with a horizontal element (my preference would be an LED foglight bar) crossing through the middle of each grille opening. The Mercury logo would simply be placed on the hood just like it is on the Messenger Concept.

Link: http://www.netcarshow.com/mercury/20...llpaper_03.htm, Source: Net Car Show.

I don't exactly care for the shapes or the overall execution of the front end treatment as they appear on the Messenger Concept. I also am not fond of the headlights. I do think the overall concept of this front end treatment could be refined, reshaped, and adapted as the future "face" of Mercury, though.
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post #9 of 38 (permalink) Old 04-05-2010, 08:37 AM Thread Starter
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Re: What Should Mercury's New Design Look Like

I like the idea of not having an upper grill too.
I would style the small lower grill after the 49' Mercury.

It looks like most everyone else likes the current logo, or would just evolve it...I just think it should change to show Mercury is different now.

I would like to see Mercury use a rotated and modified version of Lincoln's logo. These two brands depend upon each other to survive right now. I think if people see a Mercury or a Lincoln there should automatic reaction to think Lincoln/Mercury
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post #10 of 38 (permalink) Old 04-05-2010, 11:19 AM
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Re: What Should Mercury's New Design Look Like

OK I guess I should give my opinion on this topic since I am driving my Milan for 3 more months....

1. Keep the Mercury Logo but like everyone else says put it on the hood but remove the Mercury name from around the Logo.

2. Replace the Waterfall Grille unless they update the waterfall to something more unique. Again everyone is copying the waterfall and its time to give Mercury a new look for its new path in life.

3. Bring the Cougar as a sports car but maybe for limited production, do exactly what they did for the Fiesta and have people reserve the vehicle and give them something special for reserving the car. Plus use the Cougar Head Logo.

4. More LED. I LOVE LOVE LOVE LED's on a car. LED turn signals in the mirrors, tail lights, and maybe something more but not sure since there are really no LED Headlights.

5. Make Mercury still different from Ford but not as high of a class as Lincoln. I pair Ford vs. Chevy, Mercury vs. Buick, and Lincoln vs. Cadillac. Since Buick is doing fantastic right now in sales, Mercury needs to get the guns out and take Buick for a ride.

6. Bring the Ford KA from Europe and make it a Mercury. I think this would be a great Mini or Smart car contender and I think it will fill a niche market Mercury could swoop up.

Just my opinion, I got Photoshop and need to learn to chop some cars up but until then I can only use my imagination.

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