Cruel joke or new 'Merc'? - Ford Inside News Community
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post #1 of 15 (permalink) Old 12-01-2011, 06:48 PM Thread Starter
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Cruel joke or new 'Merc'?

from Versa-Tech @ BON
Sources say: that Ford is considering on reviving Merc[ury] as it's premium brand. That's not a typo either, as word is (err... documented proposals) that, what was once, Mercury will now be referred to as "Merc" in official speech Though the Mercury name will still be represented, when written... but only on documents, as Merc[urie]s [going forward] will only be defined as such by logo and design language. Sound crazy? I'm sure my sentence structure helped :P ...as was the intention

This proposal also ...proposes (LOL)... that the Lincoln brand be phased out, or reduced to a single architecture... err model.

I know, blasphemy... but so was the whole round earth idea. Could this "Merc" be the luxury brand we wished lincoln could be?.. or is this just a load of crap?

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post #2 of 15 (permalink) Old 12-01-2011, 07:01 PM
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Re: Cruel joke or new 'Merc'?

Sorry but I don't buy it one bit

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post #3 of 15 (permalink) Old 12-01-2011, 07:04 PM Thread Starter
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Re: Cruel joke or new 'Merc'?



or
THUD!


&
it's a bit ahead of my Mercury: Mission 2020 timeline
&but
Lincoln without a Continental doesn't really EXIST anyway
&tho
if they boost the luxury & features & styling on all the F-Awd's
add a "Lincoln-worthy" Mustang-co-platformed COUGAR
and just have the GRwdP Continental as the only Lincoln car
(don't personally CARE about the Navidinosaur)
IT COULDN"T BE ANY WORSE

.
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post #4 of 15 (permalink) Old 12-01-2011, 07:25 PM
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Re: Cruel joke or new 'Merc'?

They are 5 months too early with tis joke.





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post #5 of 15 (permalink) Old 12-01-2011, 08:50 PM
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Re: Cruel joke or new 'Merc'?

Mercury is DEAD and will NEVER be revived
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post #6 of 15 (permalink) Old 12-02-2011, 12:08 PM
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Re: Cruel joke or new 'Merc'?

Sorry dude...this is just a cruel joke. I just can't see it happening.

An interesting arrangement would be for Lincoln to become more of an "American Audi" with AWD sedans and CUVs spun off "premium-fied" versions of FoMoCo FWD platforms (although Lincoln's engines would still be mounted transversely instead of longitudinally) and reviving Mercury (sorry, but reducing it to "Merc" is just plain ridiculous) for a pair of RWD sport sedans (compact and midsize) spun off the next gen Mustang platform. Mercury would simply be a slightly upmarket sport sedan niche brand. Ford would get a next gen Mustang coupe/convertible (compact) and new gen Thunderbird coupe/convertible (midsize) while a resurrected Mercury would get XR-4 (compact) and XR-7 (midsize) sport sedans. Meanwhile, Lincoln would drop the silly "MkWhatever" model designations in favor of actual model names, create 2 separate drop dead gorgeous overall design languages for its sedans and CUVs, and develop competitive AWD luxury vehicles on stretched and "premium-fied" versions of FoMoCo FWD platforms. This won't happen either, but I think it's an interesting idea.
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post #7 of 15 (permalink) Old 12-02-2011, 12:12 PM
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Re: Cruel joke or new 'Merc'?

Quote:
Originally Posted by 2b2 View Post


or
THUD!


&
it's a bit ahead of my Mercury: Mission 2020 timeline
&but
Lincoln without a Continental doesn't really EXIST anyway
&tho
if they boost the luxury & features & styling on all the F-Awd's
add a "Lincoln-worthy" Mustang-co-platformed COUGAR
and just have the GRwdP Continental as the only Lincoln car
(don't personally CARE about the Navidinosaur)
IT COULDN"T BE ANY WORSE
Does FoMoCo have access to the "Continental" name anymore since Bentley is using it?
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post #8 of 15 (permalink) Old 12-02-2011, 12:35 PM
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Re: Cruel joke or new 'Merc'?

Quote:
Originally Posted by cire_1wb View Post
Sorry dude...this is just a cruel joke. I just can't see it happening.

An interesting arrangement would be for Lincoln to become more of an "American Audi" with AWD sedans and CUVs spun off "premium-fied" versions of FoMoCo FWD platforms (although Lincoln's engines would still be mounted transversely instead of longitudinally) and reviving Mercury (sorry, but reducing it to "Merc" is just plain ridiculous) for a pair of RWD sport sedans (compact and midsize) spun off the next gen Mustang platform. Mercury would simply be a slightly upmarket sport sedan niche brand. Ford would get a next gen Mustang coupe/convertible (compact) and new gen Thunderbird coupe/convertible (midsize) while a resurrected Mercury would get XR-4 (compact) and XR-7 (midsize) sport sedans. Meanwhile, Lincoln would drop the silly "MkWhatever" model designations in favor of actual model names, create 2 separate drop dead gorgeous overall design languages for its sedans and CUVs, and develop competitive AWD luxury vehicles on stretched and "premium-fied" versions of FoMoCo FWD platforms. This won't happen either, but I think it's an interesting idea.

They have invested way too much into Lincoln now anyway to close it down. For Example Lincoln Automotive Financial Services which was opened last month which is a division of Ford Credit for Lincoln vehicles. Not to mention all the dealers paid off to take down their Mercury signs and leave their Lincoln signs up.. it just makes no sense what so ever.

Current Car: 2013 Lincoln MKZ Hybrid Reserve Ice Storm 2.0h CVT
Previous Cars
2008 Ford Focus SE Sedan White 2.0L Duratec I4 4 Speed Automatic
2004 Lincoln LS V6 Luxury Cashmere Tri-Coat 3.0L Duratec V6 5 Speed Automatic with SST
1999 Mercury Sable LS Premium Toreador Red Clear Coat Metalic 3.0L Duratec V6 4 Speed Automatic
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post #9 of 15 (permalink) Old 12-02-2011, 07:11 PM
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Re: Cruel joke or new 'Merc'?

Quote:
Originally Posted by Andrew L View Post
They have invested way too much into Lincoln now anyway to close it down. For Example Lincoln Automotive Financial Services which was opened last month which is a division of Ford Credit for Lincoln vehicles. Not to mention all the dealers paid off to take down their Mercury signs and leave their Lincoln signs up.. it just makes no sense what so ever.
There's no reason for FoMoCo to close Lincoln down. FoMoCo just needs to seriously follow through on their commitment to transform the brand. I think the restyled 2013 MkS is a promising first step.
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post #10 of 15 (permalink) Old 12-03-2011, 03:49 PM Thread Starter
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Re: Cruel joke or new 'Merc'?

revealed as just a sick joke

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