since I've been studying the new MKX's trim-levels...
Mission:2020's first Mercury Price Increase
just on Options&Pkgs
Features/Options/Packages are *identical* on every SIZE & type of model, producing a uniform +$8,000 MSRP spread from each base vehicle to its fully loaded version ( up from $5,500 )
Here's what's included in the experimental 'trim' levels ... collapsed into just 2 packages & 2 options (though electronic gizmos that can be made snap'n'lock dealer-installable could alter this plan)(edit: since all these Mercurys are hybrids, they can all have 110V outlets, right? ... center console & a flippable one in the rearseat armrest/passthru to trunk).
• sportbacks get Terrain Mgmt, also all 3 have a separately opening rear window in their powered, foot-activated hatches
• all models are equipped with DriveControl "by Lincoln";
and • adjusting height suspension • undercarriage airflow panels as well as grille shutters • Adaptive (turning) headlights • Adaptive Cruise Control • programmable driver/car interface • docking station for bring-along tech gizmos** • Intelligent (keyless) Access • Remote Start • Ambient Lighting • wiper/HL co-ordination • Heated Steering Wheel & seats • power/memory driver seat & side mirrors & • power slide/recline front passenger seat • automatic climate with rear vents • power doorlocks/windows all 1-touch up/down • side window shades (behind B-pillars) • basic Head-Up display (speed/tach/E-mode?)
• upholstery: alcantara with Leather bolsters & armrests; all "natural" or black/silver (see attached)
• paint (6 colors see attached, #1-3,6-8)
((question: heated & heated/cooled seats by region?))
((Push Button Shift NOT included: Lincoln-only
also NO MyMercTouch ... dunno about Sync3))
2 standalone options:
XL moonroof Opt______($1,000)
(w/ fixed glass rear roof-panel(s) even on sedans/'coupes')
full seating surfaces & door inserts (see swatches attached)
Adobe (reddish tan)
Ebony (with paint co-ordinated piping or accents? (new attachment))
• full (configurable!) Head-Up display • Rear View Camera • Auto Headlites & Highbeams • Rain-Sensing Wipers • Blind Spot Information System w/Cross Traffic Alert • sound system 2 (w/ noise cancelling) • power rear window shade • full power front passenger seat (+Tilt/Ht/Lumbar)
additional paint: ultraBlue & whitePearl (#4,5 of 10 colors see attached)
tech2 pkg ___________($6,000 SPecialOrder only)
techPLUS_____________($8,000 inclds Leather & moonroof)
• 'NightVision' • surround cameras • Active Park Assist with Forward&Rear Sensing System • Lane Keeping System • Collision warning system and pedestrian avoidance system • sound system 3 • Multi-Contour Front Seats with Active Motion™ & power-adjust front headrests
• auto-fold power rear headrests?
additional paint: Patina & ForeverGreen (#9,10 see attached)
Imho it's very important to have as few 'from-the-factory' versions as possible. (edit: below is a idea for also reducing the number of versions stocked by dealers while maintaining choices as special-orders)
The idea for features is that everything 'you' can't live without is Standard
and the packages add 2 levels of "wants/wishes".
Since none of these Mercury vehicles are duplicated by Lincoln (or Ford) the highest package, 'techPlus' must include EVERYthing 'you' desire - let me know if I forgot anything...
the new pricing allows for a version at EVERY $1k pricepoint
ex: at $30
k base = Focus-based Cortina/Capri?
$31k = with Leather or
XLmoonroof (special orders only?
$32k = both (special order only?
k = Tech1 pkg
$34k = Tech1 pkg with Leather or
XLmoonroof (special orders only?
k = Tech1 pkg with both
$36k = Tech2 pkg (special order only)
$37k = Tech2 pkg with Leather or
XLmoonroof (special orders only)
k = Tech2 pkg with both = TechPLUS Pkg
I like these even price-steps So Much that if my estimates are still too low,
think it'd be very in keeping with Mercury's "tailored" approach to customer satisfaction-delight-surprise
to keep the same porportions
(( I haven't ruled out "extra" options but need to figure out [BL] first
thinking of an entry-pkg Hybrid for the Cortina, Capri, & MiniSport
with minimal batteries 1.
4 -to- 3.
37kWh or maybe even just capacitors,
perhaps smaller eletric motors (~75hp?)(on UN-petrol-drive wheels for Awd),
& using a specially tuned 1.5EB plus a simplified MODE selector (vs plug-in)
atkinson = ~90hp / non-turbo = ~135hp / lo-pressure turbo = ~185hp / hi-turbo = ~240hp
wondering how I feel about resurrecting trim names?
$30k base ......... "?"
$33k Tech1 ....... "Premier"
$35k Tech1+ ..... "Premier-L"
$38k TechPLUS ..."Ultimate"
Jan'16 - emphatic NO
= ONE trimlevel + 2Pkgs,2opts