Mission2020: The RETURN of MERCURY! - Page 17 - Ford Inside News Community
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post #161 of 222 (permalink) Old 06-09-2016, 02:59 AM Thread Starter
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Re: Mission2020: The RETURN of MERCURY!

Is the hatch back?
Rise of tiny crossovers may pave way for five-doors
AutomotiveNews

Mike Colias - June 5, 2016

HATCHBACKS ARE HOT.

OK, maybe not as hot as crossovers and SUVs, which combined to outsell hatches by a ratio of more than 7-to-1 in 2015. But from a small base, the U.S. market for hatchbacks is expected to grow faster than any of the other nine vehicle body styles tracked by research firm IHS Automotive. It sees 37 percent growth in U.S. hatch sales through to 2020, to 1.1 million vehicles.

Some of the biggest automakers are supplementing their car lineups with five-doors, an effort to soak up some of the demand leaking out of the sedan market...

Hatchbacks are projected to post
the biggest growth among bodystyles
as a % of total U.S. light-vehicle sales.

___________ Projected
2015 share - 2020 share - Body style -- %change
04.8% ______ 6.6% ____ Hatchbacks___37.5%
36.8% _____ 39.8% ____ Suv/Cuvs _____8.2%
02.7% ______ 2.8% ____ Coupes _______3.7%
01.1% ______ 1.1% ____ Wagons ______ none
14.6% _____ 14.0% ____ Pickups______–-4.1%
33.1% _____ 29.3% ____ Sedans _____ –11.5%
Source: IHS Automotive

...in comparison to Europe, where hatchbacks accounted for 37 percent of the light-vehicle market last year, making it the most popular body style.

But automakers increasingly believe American buyers are willing to forgo having a trunk for the utility of five doors. The booming popularity of crossovers and SUVs may have piqued consumer interest in hatches, along with the promise of space and versatility to haul stuff...

...If automakers have a hatch in their global stable, they'd rather not risk falling off a U.S. shopper's consideration list for simply not having anything on offer...

...Hatches also dominate among electric vehicles and hybrids, including the Toyota Prius, Chevy Volt, Nissan Leaf, soon-to-launch Hyundai Ioniq and others. They are sure to multiply in coming years as automakers strive to meet federal fuel-economy standards...

...As crossovers continue to shrink in size -- consider the explosion of subcompacts, such as the Mazda CX-3, Honda HR-V and Jeep Renegade -- the line between the traditional hatchback and what consumers think of as an SUV has blurred, says Edmunds analyst Jessica Caldwell.

"Practicality and flexible cargo space are the big selling points of small crossovers," she said. "That same reasoning can apply to hatchbacks."

Might it also apply to wagons? Probably not, according to IHS' forecast. It foresees U.S. wagon sales limping along at about 1 percent of the light-vehicle market through 2020.
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post #162 of 222 (permalink) Old 06-22-2016, 01:39 AM
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Re: Mission2020: The RETURN of MERCURY!

This would be my Mercury lineup. To differentiate it from Lincoln, Mercury would be positioned as a different, kinda sportier, more ''Euro'' kind of family luxury car brand that would be still a bit American. And so, Mercury's tagline would be ''Familiar Luxury, in a Different Way.'' Here's the lineup:
Mercury Turnpike Cruiser-large luxurious city car based off the Ford Ka+/Figo. Of course, it would be very changed to fit the new image of Mercury. Available in sedan and (to not compete with the Lincoln Futura) and 3 door hatch (which would also be in the Ka+).
Mercury Tracer-Mercury version of the Focus, available in 5 door liftback (see, I told you it was going to be more Euro), wagon, and sedan. Available only in AWD, except for PHEV which is FWD.
Mercury Milan-Mercury version of the Fusion available in convertible, liftback, sedan, and wagon. Available ONLY in AWD, except for the PHEV which is FWD.
Mercury Monarch-Mercury fullsizer, shares platform with the Continental. Available in liftback Like with the Milan, it's only available AWD.
Mercury Mariner-Mercury version of Escape. Only available in AWD.
Mercury Montclair-Mercury version of Edge. Only available in AWD.
Mercury Mountaineer-Mercury version of Everest (If it can, if it can't, it's a version of Explorer). Only available in 4WD (or AWD).
Mercury Villager-Mercury version of S-Max. It's more luxurious, that's all I can say.

The Mercury models would also have body and engine differences, so that they are more sporty and Euroish. What do you think guys?
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post #163 of 222 (permalink) Old 06-22-2016, 07:03 PM Thread Starter
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Re: Mission2020: The RETURN of MERCURY!

^ for the lineup, Joan
a lot to think about :-) seeing liftbacks listed makes me happy,
not sure about some Names....

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post #164 of 222 (permalink) Old 06-24-2016, 12:19 AM
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Re: Mission2020: The RETURN of MERCURY!

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Originally Posted by 2b2 View Post
^ for the lineup, Joan
a lot to think about :-) seeing liftbacks listed makes me happy,
not sure about some Names....
I was just checking Big W (Wikipedia) for Mercury names, and I decided on these. But which ones don't you like? Just for your opinion. In fact, I would like it if more people voiced their opinion.
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post #165 of 222 (permalink) Old 06-24-2016, 02:03 PM Thread Starter
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Re: Mission2020: The RETURN of MERCURY!

^ there's a good deal of naming discussion earlier in this thread, Joan
( excellent for when you can't fall asleep see: 3/2015, 12/2014 )
but
*for me*
guess it's mostly names from the last century
- Turnpike Cruiser
- Tracer
- Monarch
- Montclair
+
dunno if-imho
- Villager has the '''international flair''' I'm hoping for
.

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post #166 of 222 (permalink) Old 06-24-2016, 03:16 PM
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Re: Mission2020: The RETURN of MERCURY!

Quote:
Originally Posted by 2b2 View Post
^ there's a good deal of naming discussion earlier in this thread, Joan
( excellent for when you can't fall asleep see: 3/2015, 12/2014 )
but
*for me*
guess it's mostly names from the last century
- Turnpike Cruiser
- Tracer
- Monarch
- Montclair
+
dunno if-imho
- Villager has the '''international flair''' I'm hoping for
.
Hm. I didn't know that there was naming discussions in the pages. Thanks. And thanks also for your opinion, which is appreciated.
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post #167 of 222 (permalink) Old 07-01-2016, 12:35 PM Thread Starter
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Re: Mission2020: The RETURN of MERCURY!

post-bombing(spamming)

Quote:
Originally Posted by 2b2 View Post
maybe I'm just feeling ornery cuz I can't seem to create any new threads anymore
BUT
sitting here thinking that maybe a STARstang wouldn't be as good/cool/chanmé/KPYTO as
using
the S650 to Reboot Merc with a COUGAR
?
then
I'd go (basically) smaller from there (at first) using the nextgen Focus/Fiesta factory(/ies)
.

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post #168 of 222 (permalink) Old 07-30-2016, 09:14 PM Thread Starter
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Re: Mission2020: The RETURN of MERCURY!

been watching a thread at GMI
Buick Growth Outpacing All Major International Brands

which
caused my Merc-Signal to go off today ...dada-dada dada-dada DA!

...talked myself out of posting there, but

STILL-&-AGAIN wondering about a neo-Mercury that's tightly-tailored price-wise
=
none of this top-trim-loaded costing TWICE what a bare-base does /
sorta concentrating-contracted close to the ATPs.
Not sure about Buick - BElieve it for Merc:
as a way of re-creating a stronger immediate identity
plus
I DO see Merc as *part* of Lincoln-Mercury, where Buick doesn't & imho-can't be grouped with Caddy


might try to remember to add a link-back to the last pricing/features post
,

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post #169 of 222 (permalink) Old 07-30-2016, 10:30 PM
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Re: Mission2020: The RETURN of MERCURY!

^...I still think Vignale will be the Mercury replacement brand, as Lincoln moves further up-market. Where we can have a Lincoln - Vignale tie in, where Vignale shares architectures with Lincoln models. Helping distance the Ford brand even further. Instead of Vignale being upgraded Fords, Vignale can become the overtly performance luxury versions of Lincolns.
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post #170 of 222 (permalink) Old 07-31-2016, 05:38 PM
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Re: Mission2020: The RETURN of MERCURY!

Buick only survives because of China. The Enclave and Encore sell pretty well, but Buick's cars are flops in the US. Ford needs no more brands. Even old Henry wanted to get rid of Lincoln and Mercury after World War II.
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