^ Welcome to the forum, 00yyz
& esp to Mission2020!!
here's the link-back I mentioned: features & models
from (just) a few pages back
& an even more recent posting of imagined drivetrains
...I still believe pure BEVs are expensive enough to be Lincolns,
hybrids are cheap enough to be Fords, thus Merc might special in plug-ins
overlap -- which imho is more-than-OK since Merc can also utilize Lux-content and sizes for differentiation, or as I prefer to say: "Tailoring"
to customers, for example, whose needs are Not quite met by the current dichotomy in sizes below increasingly 'big/fluffy' midsize Cuvs & sedans
^...I still think Vignale will be the Mercury replacement brand, as Lincoln moves further up-market. Where we can have a Lincoln - Vignale tie in, where Vignale shares architectures with Lincoln models. Helping distance the Ford brand even further. Instead of Vignale being upgraded Fords, Vignale can become the overtly performance luxury versions of Lincolns.
Buick only survives because of China. The Enclave and Encore sell pretty well, but Buick's cars are flops in the US. Ford needs no more brands. Even old Henry wanted to get rid of Lincoln and Mercury after World War II.
*IF* there is a Return to a 3rd Brand, Any 3rd Brand,
there are major benefits to the strongest and most-instant recognition possible
I don't see a foreign word like Vee-Nyah-lay being a good choice
esp *if* the architecture (philosophorm in 2b2-speak) is shared specifically-or-more with Lincoln than the Ford Brand (not sure HOW),
would be an additional reason to revive the hiatus'ed part of Lincoln-Mercury